12 Twitter Marketing Tips for Small Business Owners & Marketers

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12 in 12: Twitter Marketing Tips For Small Business Owners
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    18-Oct-2014
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Social Media Strategist, Sarah Mincher, presents 12 Twitter marketing tips aimed at growing and optimizing your small business Twitter account. Visit http://digitalsherpa.com for more!

Transcript of 12 Twitter Marketing Tips for Small Business Owners & Marketers

Page 1: 12 Twitter Marketing Tips for Small Business Owners & Marketers

12 in 12: Twitter Marketing

Tips For Small Business

Owners

Page 2: 12 Twitter Marketing Tips for Small Business Owners & Marketers

Tip 1. Optimize Your Profile

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Tip 2. Be Consistent

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Tip 3. Interact Customers who engage with

companies via social media spend 20-40% more money with those businesses than other businesses

Source: Bain & Company

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Tip 4. Use Keyword Hashtags

Tweets that include 1-2 hashtags receive 2X more engagement than those without

Source: Buddy Media

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Tip 5. Include Website Link In Tweets

Tweets with links receive 86% higher retweet rates than tweets without links and 92% of users engagement with a brand’s Tweets are link clicks

Source: Linchpin SEO

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Tip 6. Beware of Auto Direct Messages

Study suggests AutoDM use led to a 245% increase in unfollow rate

Source: Optify

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Tip 7. Ask For A Retweet

“Please Retweet” receives a 51%

retweet rate, “Please RT” receives a

39% retweet rate

Source: Dan Zarrella

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Tip 8. Don’t “Tweet Longer”

Tweets with less than 100 characters have a 17% higher engagement rate

Source: Dan Zarrella

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Tip 9. Photo Tweets

Tweets using Pic.Twitter.com are 94% more likely to be retweeted

Source: Dan Zarrella

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Tip 10. Schedule Tweets

• Hootsuite

• SproutSocial

• Buffer

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Tip 11. Monitor Brand Mentions

Engage brand relevant conversations to react quickly and efficiently

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Tip 12. Twitter Chats

Find A Twitter ChatSource: Social Media Examiner

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Thank You For Attending!

Tweet Us Your Questions Or Comments

@DigitalSherpas #12in12