12 STEPS TO THE PERFECT SUMMER PROMOTION
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Transcript of 12 STEPS TO THE PERFECT SUMMER PROMOTION
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• 55% of consumers spend more money during this time of the year
than any other period.
• Summer is busiest time of the year for all retail sales.
• Core consumers are out & about looking for something to do.
• Festivals, Tradeshows & Industry Events all have higher attendance
numbers than any other time of the year.
• More opportunities to get your product, service or promotion out to your
target audience.
• Consumers are more interested in value based sales offers, discounts
and specials.
WHY PROMOTE DURING SUMMER?
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• What is the overall idea
for this promotion?
• Will it be fun &
engaging?
• Who are you trying to
target?
• Are you selling a
product?
• Are you giving freebies?
CONCEPT
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• Have you organized your
team?
• How many people do you
require for your
campaign?
• Who will be training and
supervising your team?
PROMO TEAM
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• Are you hiring any
equipment?
• Have you ordered
enough stock for the
event?
• Will your suppliers be
bumping in or dropping
off?
SUPPLIERS
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LOCATION • Have you visited the site
before?
• How much space do you
have?
• Is it accessible?
• Do you require power?
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• What facilities are
available in order for it to
work?
• Do you need power,
water, internet? changing
areas?
• Do you have to pay extra
for these?
FACILITIES
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• Have you spoken to the
on ground staff, security
and management?
• Are they aware of your
promotion?
• Do you need to organize
bump in / out times?
CONTACTS
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• Do you have all the
products you will be
promoting?
• Have you organized free
samples?
• If things get damaged do
you have spares?
PRODUCTS
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BRANDING • What type of signage
does your promo
require?
• What equipment do you
need to erect your
signage?
• Has it all been approved
by site management?
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• Can you execute
everything within your
allocated budget?
• Do you have additional
budget for extra
equipment?
BUDGET
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• Does your promo have a sales
component?
• Can you drive your audience
directly in store?
• Have you contacted near by
stores to tell them what's
going on?
RETAIL
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• Who is your target
market?
• Do you want a specific
audience?
• Are all your assets
appealing to that
audience?
TARGET
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REPORT • Do you have facilities to capture
content?
• Can you track positive
engagements?
• Is there a feedback form if there
are any issues?
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CONTACT US NOW! Give us a thumbs up and check out more of our work
Ultimately we want our clients to be left feeling
confident and supported, ready to take action and
gain substantial returns from working with us.
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Be our next success story!
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