Ngo Van Trung OSS Founder & CEO

Trungnv@oss.com.vn

Magento OverviewHow to Start a Magento

Business

Agenda

Introduction

Architecture Overview

Introductory Features and Functionality Demonstration

How to Start a Magento Business?

MagentoCompany

• Founded: 2001

• 115+ employees (and continuing to

grow)

• Headquarters: Los Angeles, CA

• Increasing Revenues and Profitable

Every Year

Platform

• 60,000+ Merchants

• Translated into 60+ languages with strong world-wide traction

• Named in 2009 Forrester Wave™ of B2C eCommerce Platforms

• Named in Forrester’s 2010 Market Overview: Global eCommerce Solutions Report

“Magento is the world’s fastest growing eCommerce platform.”

Vizio

Fox

Flexibility with Enterprise Support and Functionality

Architecture• Extensible and Upgradeable Architecture

• Architecture Maintains Upgradeability with Customizations• Core• Local• Community

• Complete Flexibility on Design Look and Feel• MVC Architecture

• Core API opens platform for integration• Supports both SOAP and XML RPC protocols

• Catalog• Customer• Order

Structural and Content Blocks

Templates and Design

Features and Functionality• Site Management

• Multi-Store Management

• Search Engine Optimization

• Catalog Browsing

• Product Browsing

• Marketing and Promotion Tools

• Checkout

• Reporting and Analytics

Site Management

• Content Staging and Merging

• Restrict Access per Store(s)

• Multi-Lingual and Currency

• Upgrade Management

• Admin Roles and Users

• Content Testing and Management

Multi-Store Management

• Flexible Management for Many Business

Uses

• Multiple Brand Sites

• Localized Versions of Sites

• Main and Micro-Sites

• Private Sales Sites

• B2C and B2B

Search Engine Optimization

• 100% Search Engine

Friendly

• Search Engine Site Map

• URL Rewrites give full control of

URL's

• Meta-information for products

and categories

• Auto-generated Site Map for

display on site

• Auto-Generated Popular Search

Terms Page

Catalog Browsing

• Dynamic Attribute-Based Catalog

for Flexibility

• Layered Navigation

• Product Comparison

• Recently Viewed and Compared

• Product Reviews and Ratings

• Landing Pages, Banners and

Personalized Content

• Configurable Sorting

Product Browsing• Configurable Attribute Based Detail

Pages

• Multiple Images and Zoom

• Reviews and Ratings

• Product Tags

• Flexible Display Options • Simple (one SKU)

• Configurable (Style Displayed with Selection)

• Grouped (Multiple SKU’s can be

displayed/ordered)

• Bundled (Custom Configures Product or Kit)

• Downloadable and Virtual

Marketing and Promotion Tools

• Rule-Based Promotions

• Customer Segmentation

• Personalized Content Display

• Private Sales

• Rule-Based Association of Upsells, etc.

Checkout

• Dozens of Payment Gateways

• Alternative Payment Methods (PayPal,

Google Checkout and Checkout by

Amazon)

• One-Page Checkout

• Checkout as Guest

• Use Existing Account

• Ship-to-Multiple Addresses Checkout

• Real-time rates from Major carriers

• Store Credit and Gift Cards

Reporting and Analytics• Dashboard view and Reporting module

• Logging of Administrator Actions

• Integrated with Google Analytics

and Website Optimizer

• Reports configurable and exportable• Sales Report

• Abandoned Shopping Cart Report

• Most Purchased Products Report

• Search Terms Report

• And more

How to Start a Magento Business?

• Is it easy to build an extension?

• What is the most important?

• Sell your extensions on magento-connect.

• Sell your extensions on Magestore.com

Is it easy to build an extension?

What is the most important?

http://www.magestore.com

Thanks For Listening!