TIPS

M A R K E T I N G I D E A S A N D T I P S

...AND IT’S ALSO A CRUCIALSALES TIME FOR BUSINESSES.

THE FESTIVE SEASON IS A TIME FOR CHEER…

MAKE THIS

CHRISTMAS A GREAT ONE

FOR YOUR BUSINESS WITH OUR

IN 2014, AUSTRALIANS SPENT $45 BILLION

IN THE LEAD-UP TO CHRISTMAS.

1ON THE FIRST DAYOF CHRISTMAS…

CREATE LIMITED EDITION SEASONAL OFFERS TO DRIVE SALES.

SERVICE Lock in revenue for the next

year with bonus hours for

six or 12 month contracts.

SERVICE-BASED BUSINESS:

Add value with bonus gifts for

purchases made over Christmas.

PRODUCT-BASED BUSINESS:

SALES A L E

SALE

SALE

SALE

TIP: Don’t forget Boxing Day! Australians

spend over $2 billion on Boxing Day sales alone.

2ON THE SECOND DAY

OF CHRISTMAS…

Simply changing the colours of your

brochures, social media images,email newsletters and websitecan generate that christmas feel.

ADAPT CURRENT ASSETSFOR THE CHRISTMAS PERIOD.

ON THE THIRD DAYOF CHRISTMAS…

3

PREPARE A MULTICHANNEL MARKETING PLAN.

Now that you’ve got your offer and marketing assets

in place, it’s time to put together your

MARKETING PLAN FOR THE CHRISTMAS SEASON…

...AND IT’S ALL ABOUT TIMING.

GET THE WORD OUT IN OCTOBER TO SECURE

EARLY-BIRD SALES AND BUILD BRAND AWARENESS

Spend the majority of

your Christmas marketing budget in

December to drive sales at

a crucial time.

Ramp up marketing

efforts early to secure contracts

before offices shut in

Decemberand January.

PRODUCTBASED BUSINESSES:

SERVICEBASED BUSINESSES:

4ON THE FOURTH DAY

OF CHRISTMAS…

USE EMAIL MARKETING TO AMPLIFY YOUR CHRISTMAS OFFERS AND DRIVE

EARLY SALES.

Begin your email marketing now to secure presales and adapt messaging as it gets closer to

key sales periods.

MARKETING PLAN

OFFERS

Make sure

your email marketing is

in line with your

overarching marketing

plan.

PUSH OUT OFFERS AT THE SAME TIME

on your website for

maximum impact.�

5ON THE FIFTH DAY

OF CHRISTMAS…

EVERYONE’S INBOX BECOMES AS STUFFED

AS A TURKEY AS THE YEAR DRAWS TO A CLOSE.

EMAIL MARKETING IS ESSENTIAL,

BUT DIRECT MAIL WILL HELP DRIVE HOMEYOUR CHRISTMAS MARKETING EFFORTS.

USE DIRECT MAIL

6ON THE SIXTH DAY

OF CHRISTMAS…

TREAT CLIENTS TO A SPECIAL EVENT.TOUCH BASE WITH LOYAL CLIENTS

AND DRIVE NEW BUSINESS WITH A

SPECIAL EVENT IN THE LEAD-UP TO CHRISTMAS.

MOST

CHRISTMAS PARTIES

HAPPEN IN DECEMBER,

SO PLAN AROUND THIS

WITH AN EVENT IN MID TO LATE NOVEMBER.

NOV DEC

7ON THE SEVENTH DAY

OF CHRISTMAS…

CONNECT WITH CLIENTS VIATHE RIGHT SOCIAL MEDIA PLATFORM

TO BUILD LOYALTY.

SOCIAL MEDIACALENDAR

4 5 6 7 8 9 10

1 2 3

11 12 13 14 15 16 17

25 26 27 29 30 31 1

18 19 20 21 22 23 24

Create a dedicated social media calendar for Christmas and schedule in key dates to your planning when you won’t be in the office.

SOCIAL MEDIACALENDAR

4 5 6 7 8 9 10

1 2 3

11 12 13 14 15 16 17

25 26 27 29 30 31 1

18 19 20 21 22 23 24

Create a dedicated social media calendar for Christmas and schedule in key dates to your planning when you won’t be in the office.

25 26 1

CHRISTMAS AND NEW YEAR POSTS ARE A MUST.

CHRISTMAS AND NEW YEAR POSTS ARE A MUST.

8ON THE EIGHTH DAY

OF CHRISTMAS…

USE SOCIAL MEDIA AS A

TOOL FOR PROMOTING

HOLIDAY SPECIALS

Social media platforms

such as Facebook and

Instagram aren’t just great

tools for connecting with

clients.

Share offers in the lead-up

to Christmas and amplify

your posts for extra reach.

9ON THE NINTH DAY

OF CHRISTMAS…

A festive competition can help drive brand awareness for

prospective clients, or retain the loyalty of existing ones.

Use your competition to help reach KPIs during this period.

CREATE A HOLIDAY-THEMED COMPETITION.

PRIZESNEW

CLIENTSEXISTINGCLIENTS

SHARE

INCREASE BRAND AWARENESS?Reward clients for sharing.

INCREASE SALES ON A CERTAIN PRODUCT?Use your competition to drive these sales.

ATTRACT NEW CLIENTS? Your competition is an incentive for them to buy now.

WANT TO…

10ON THE TENTH DAY

OF CHRISTMAS…

MerryChristmas

Stay top of mind with Christmas cards and gifts.

Embrace the spirit of giving this holiday season and

boost client loyalty with personalised cards or gifts.

A LITTLE GESTURE GOES A LONG WAY.

STAY TOP OF MIND WITHCHRISTMAS CARDS AND GIFTS.

11ON THE ELEVENTH DAY

OF CHRISTMAS…

REFLECT ON THE YEAR AND PLAN FOR THE NEXT.THE HOLIDAY

SEASON IS ABOUT CELEBRATING THE END OF THE YEAR,

AND PREPARING FOR THE NEXT.

USE THIS TIME TO

CONNECT WITH YOUR CLIENTS

AND FIND OUTHOW THE YEAR WAS FOR THEM.

PUT TOGETHER A

QUICK SURVEY AND SEND

IT WITH A PERSONALISED

EMAIL TO CLIENTS…

...THEN SEND THEM A

CHRISTMAS CARD AND GIFT

A FEW WEEKS LATER FOR

MAXIMUM IMPACT.

SURVEY

12ON THE TWELFTH DAY

OF CHRISTMAS…

Whether it’s acting on

some of the feedback you

received from clients or

launching a new

website and app,

make sure you have a

plan to communicate

this with your clients

as well as across social

media, email newsletters

and direct mail.

MAKE PLANS FOR THE NEW YEAR

CONTACT SNAP FOR ALL YOUR

CHRISTMAS MARKETING NEEDS.

WANT TOMAKE AN IMPACT

THIS HOLIDAY SEASON?