12 building blocks of digital enterprise
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Transcript of 12 building blocks of digital enterprise
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12 Building Blocks for Creating Digital Enterprise
V SRINIVASA RAO (VSR)CEO, BT & BT, August 2014
Re-Imagining Enterprises
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Every 60 Seconds
HYPER CONNECTE
D
Source: Qmee
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WE ARE NOW LIVING IN HYPER CONNECTED WORLD
PEOPLE to PEOPLE Connected
PEOPLE to THINGS Connected
THINGS to THINGS Connected
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DIGITAL Natives
CONVERGENCE Of Physical &
Digital World
HYPER CONNECTED
WORLD
Two Major Disruptions
1
2
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HYPER CONNECTED WORLD requires New Rules of the BUSINESS GAME
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The Leaders are Challenged in HYPER CONNECTED WORLD
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DIGITAL ENTERPRISES ARE FUTURE PROOF & FUTURE READY
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Digital Enterprise
Superior Experience
Collaborative Intelligence
Contextual Predictability
Omni Present Lean
Environment Friendly
Preventive Safety &_x000d_ Secuirty
0
5
SEVEN CHARACTERSTICS
DIGITAL ENTERPRISES ARE BUILT ON THE FOUNDATION OF SMAC++ TECHNOLOGIES
Source: BT&BT
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Why to become Digital?
Customer Effort
Customer Connectedness
Average customer profitability
Cost to Sell & Serve
Employee Connectedness
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PURE DIGITAL MEANS
TRANSFORMING 12 BUILDING BLOCKS
OF BUSINESS
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12 Building Blocks
Digital Technology
Vision & Strategy
Digital Technology Capabilities
Digital Technology Architecture
& Governance
Digital Applications/
Apps
Digital Infrastructur
e
PURE DIGITAL ENTERPRISE
Dig
ital B
usin
ess
Vis
ion
& S
trate
gy
Dig
ital P
rod
ucts
&
Serv
ices
Dig
ital B
usin
ess
Pro
cesses
Dig
ital B
usin
ess
Op
era
tin
g M
od
el
Dig
ital B
usin
ess
Cap
ab
ilit
ies
Dig
ital B
usin
ess
Cu
ltu
re
Dig
ital B
usin
ess
Mod
el
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Digital Business Vision & Strategy
ENTERPRISES MUST
Have Digital Vision
Identify Digital Strategic Themes
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Digital Business Vision & Strategy
Digital has to be the way we can tell our story, build our brand and have a relationship with our customer
Adam Brotman, ChiefDigital Officer, Starbucks
The digital world multiplies the ways our brands can create an emotion-filled relationship with their customers.”
L’Oreal
EXAMPLES OF DIGITAL BUSINESS VISION
1
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Digital Business Vision & Strategy
Superior Customer Experience
Connected Employees
Crowd Sourced Product Innovation
Smarter Operations
Predictable Business Pillars of
Excellence
ILLUSTRATIVE STRATEGIC THEMES
1
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Digital Products
REMOTE MONITORING
PROBLEM PREDICTION
REMOTE FIXING/OPERATING
SENSORS
EMBEDDED SOFTWARE
SHORT RANGE
NETWORKS
PREDICTIVE ANALYTICS
MOBILE ACCESS
2
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Wind Farm at Tehachapi Pass, Califronia (Photo credit: iStock)
GE WIND MILLSMORE ENERGY OUT OF AIR
Digital Products 2
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• SIM Card within Car • Virtual Market Place
Digital Products 2
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Digital Services
PERSONALIZED EXPERIENCE
OMNI PRESENCE
RECOMMENDATIONS
2
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#HealthAlert, involves developing a local map of cases of Dengue fever, the potentially deadly mosquito-borne illness that tends to occur in tropical regions during their rainy seasons.
20
HEALTH ALERT BY CROWD
Digital Services 2
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Digital Services
2
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Digital Business Processes
REAL TIME TRANSACTION
(ATOM)
REAL TIME FORESIGHT/INSIG
HT
CONNECTING WITH THINGS
REAL TIME COMMUNICATION
REAL TIME COLLABORATION
DIGITALIZATION OF ATOMS3
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Digital Business Processes
1. Enter Retail Store
2. Grab Self Scanner
3. Get Discounts/ Coupons over mobile
4. Get Recommendations on Items
5. Conversation in Social Media with Friends
6. Scan & Shop the Items
7. Reach Self Service Kiosk
8. Mobile Payment with NFC
9. Exit Retail Store
SMAC++ Technologies
are EMBEDDED Into the Process
3Digital Store Experience
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Digital Biz Operating Model
Hyper Connected Organization
Crowdsourcing based functions
Data Driven Decisions
Business Process Platforms
Instrumented Operations
BYOD, Social, Content Policies
OUTSIDE IN PERSPECTIVE
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CROWD SOURCING INNOVATION
Digital Biz Operating Model 4
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Wind Farm at Tehachapi Pass, Califronia (Photo credit: iStock)
GE WIND MILLSINSTRUMENTED OPERATIONS
Digital Biz Operating Model 4
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Digital Business Capabilities
5
• Design Customer experience
• Ability to offer services anywhere, anytime & any device
• Crowd sourcing Innovation for products / services
• Social Media based Brand & Customer Service
• Insight and foresight driven decisions
• Ability to build digital products & services
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Digital Business Capabilities
NEW ROLES NEW SKILLS NEW BEHAVIORS • Chief Digital Officer • Chief Customer Experience Officer • Chief Digital Security Officer • Digital Savvy Business Users
5
Business technology Leadership
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Digital Business Culture
Do It Yourself
Data based decisions
Hyper collaborative
Millennial Aligned
6
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Digital Business Model
LONG TAIL CUSTOMERS
DIGITAL CHANNELS
DIGITAL PRODUCTS/ SERVICES
“EXPERIENCE” AS VALUE
PROPOSITION
FREEMIUM TO PREMIUM REVENUE STREAMS
STARTUPS AS PARTNERS
NEW METRICS (REDEFINE SUCCESS)
7
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Digital Technology Vision & Strategy
DIGITAL TECHNLOGIES MAKE ENTERPRISES
FUTURE PROOF & FUTURE READY
VISION
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Digital Technology Vision & Strategy
• Digital Technology Scope• Digital Technology Core
Competencies • Digital Technology
Acquisition/ Sourcing • Platforms & Services • Investments
STR
ATEG
Y8
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Digital Technology Capabilities
CAPABILITY TO BUILD A TECHNOLOGY FOUNDATION
FOR SUPPORTING DIGITAL BUSINESS STRATREGY
9
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Digital Technology Capabilities
Connecting People & Things
Release Apps in hours / days
Infrastructure Provision in hours
Digitalize Existing Applications
Digitalize Existing Infrastructure
9
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Digital Technology Capabilities
NEW ROLES NEW SKILLS NEW BEHAVIORS • Chief Mobile Officer • Chief Analytics Officer • Chief Data Officer • SMAC++ Specialists & Developers
9
Business technology Leadership
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Digital Technology Architecture & Governance
Flexible User Experience Omni Channel Multiple Data Sources Variety of Data Unified Datawarehouse Visual Analytics Varied Analytics Models Heterogeneous & Elastic Networks Elastic Computing Power Elastic Storage Devices, Apps, Infrastructure Integration Clouds Integration Unified Security
UNIFIED ARCHITECTURE
DRIVERS
10
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Digital Technology Architecture & Governance
STRUCTURE METHODS
METRICS POLICIES
Governance
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Digital Applications
Social
MobileAnalytics
NETWORKSSECURITY
INTERNET OF THINGS
CLOUD
• Mobile Apps
• Social Apps
• Analytics Apps
• MobileAnalytics Apps
• SocialAnalytics Apps
• MobileSocial Apps
• MobileSocialAnalytics
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Digital Technology Infrastructure
ELASTIC SUPER COMPUTING
ELASTIC HIGH STORAGE
ELASTIC HYBRID NETWORKS
DATA MACHINES / APPLIANCES
SMARTER DEVICES
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Where you want to be?
Digital Visionaries
Digital Leaders
TraditionalDigital
Beginners
Digital Technology Maturity
Dig
ital B
usi
ness
Matu
rity
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