11255_A2MGT 532 (1)
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8/8/2019 11255_A2MGT 532 (1) http://slidepdf.com/reader/full/11255a2mgt-532-1 1/3 LOVELY PROFESSIONAL UNIVERSITY Form/LPUO/AP-3 ( The format to be used for Planning the academic activities other than Lecturers/Tutorial/Practical like Assignments, Case study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc. to be undertaken as a part of the continuous assessment for the Course) ACADEMIC ACTIVITY NO_3__ School of __Business _________________________________Department of ___Management _________________ Name of the faculty member___krishan Gopal_______________________________________________ Course No.___MGT532____ Course Title__Product & Brand Management __ Class ______________MBA ______Semester____IIIrd___ Section __SP107____ Batch__2009______________ Max. Marks____15_____ Date of Allotment__15/09/10____________ Date of Submission____27/09/10____________ Important: To be read before filling up the Plan format. 1. Planning for academic activities other than Lecturers/Tutorial/Practical like Assignments, Case study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc to be undertaken as a part of the continuous assessment for the Course should be prepared separately as per the format at the start of the session. 2. Industry oriented academic activity should be encouraged. If the academic activity is organization based, please specify the organization with respect to the assignment. Absolute theoretical academic assignments, which involve only copying from the books, should be discouraged. Model *(Method/Pedagogy) used in allotment and evaluation of the assignments should also be specified in the assignment plans itself. 3. All the students should be given a different topic of assignment, in all cases either the topic of assignment should be different or the organization on which the assignment is based should be different. S.No Roll No Topic No. Objectives of Academic Activity Topic Organization / product Model* 1 RT1901A01 1 The objectives of the assignment are as follows: 1. To develop the analytical ability of the students. 2. To develop in depth knowledge and understanding of the subject. 3. Exposure to the latest developments in the concerned area. A) Students are required to do systematic customer analysis covering following areas: 1. Descriptive factors (who are the customers, what, when, where, how they buy, how do they respond to a particular marketing program such as advertising and promotion and finally will they buy it again.) 2. Customers relationship stage( unaware , aware, accepting, active, advocating) 3. Life time value so as to guide the amount of efforts to direct to specific customers. Johnson & Johnson baby soap Students have submit: A) A write covering the aspects assignment. B) Academic integrity: Students found to ha copied bo the one w copied a from w copied, w be awar Zero marks. Evaluation: 1. Descriptive factors=05 marks 2. Customer relationship stage=5 marks 3. Life tim value=05 marks Students can ref customer analys format as given in tex book and o relevant websites. 2. RT1901A03 2. Hundai Santro 3 RT1901A04 3 KFC 4 RT1901A05 4 Tata Tea
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Transcript of 11255_A2MGT 532 (1)
8/8/2019 11255_A2MGT 532 (1)
http://slidepdf.com/reader/full/11255a2mgt-532-1 1/3
LOVELY PROFESSIONAL UNIVERSITY Form/LPUO/AP-3(The format to be used for Planning the academic activities other than Lecturers/Tutorial/Practical like
Assignments, Case study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc. to beundertaken as a part of the continuous assessment for the Course)
ACADEMIC ACTIVITY NO_3__
School of __Business _________________________________Department of ___Management _________________
Name of the faculty member___krishan Gopal_______________________________________________
Course No.___MGT532____ Course Title__Product & Brand Management __
Class ______________MBA ______Semester____IIIrd___ Section __SP107____ Batch__2009______________
Max. Marks____15_____ Date of Allotment__15/09/10____________ Date of Submission____27/09/10____________ Important: To be read before filling up the Plan format.
1. Planning for academic activities other than Lecturers/Tutorial/Practical like Assignments, Case study, Presentation,Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc to be undertaken as a part of the continuousassessment for the Course should be prepared separately as per the format at the start of the session.
2. Industry oriented academic activity should be encouraged. If the academic activity is organization based, please specifythe organization with respect to the assignment. Absolute theoretical academic assignments, which involve only copyingfrom the books, should be discouraged. Model *(Method/Pedagogy) used in allotment and evaluation of the assignmentsshould also be specified in the assignment plans itself.
3. All the students should be given a different topic of assignment, in all cases either the topic of assignment should bedifferent or the organization on which the assignment is based should be different.
S.No Roll No Topic
No.
Objectives of
Academic Activity
Topic Organization
/ product
Model*
1
RT1901A01
1 The objectives of theassignment are asfollows:
1. To develop theanalytical ability of the students.
2. To develop indepth knowledgeand understanding
of the subject.
3. Exposure to the
latest developments
in the concerned
area.
A) Students are requiredto do systematic customer analysis coveringfollowing areas:
1. Descriptive factors(who are the customers,what, when, where, howthey buy, how do theyrespond to a particular marketing program such
as advertising and promotion and finallywill they buy it again.)
2. Customersrelationshipstage( unaware , aware,accepting, active,advocating)
3. Life time value so asto guide the amount of
efforts to direct tospecific customers.
Johnson &Johnson babysoap
Students have submit:
A) A write covering the aspects assignment.
B) Academicintegrity:Studentsfound to hacopied bo
the one wcopied afrom wcopied, w
be awarZero marks.
Evaluation:1. Descriptive
factors=05marks
2. Customer relationship
stage=5marks3. Life tim
value=05marks
Students can refcustomer analysformat as given in tex
book and orelevant websites.
2. RT1901A03 2. Hundai Santro3 RT1901A04 3 KFC
4 RT1901A05 4 Tata Tea
8/8/2019 11255_A2MGT 532 (1)
http://slidepdf.com/reader/full/11255a2mgt-532-1 2/3
5 RT1901A12 5 Adidas shoes6 RT1901A19 6 Maggi7
RT1901A61
7 ICICI general
insurance8 RT1901B32 8 Levis jeans9 RT1901B38 9 Titan watches10
RT1901B41
10 Compaq
laptops11 RT1901B43 11 Pepsi12 RT1901B47 12 Lays13
RT1901B49
13 Nike sports
wear 14 RT1901B50 14 Parker pens15
RT1901B54
15 Mahindra
tractors16
RT1902A17
16 LG
Airconditioner 17
RT1902A19
17 Calcium
sandoz18
RT1902A22
18 Nestle baby
foods19
RT1902A24
19 Gucci
perfumes20
RT1902A26
20 Kingfisher
beer 21 RT1902A29 21 Coca- Cola22 RT1902A30 22 Rolex23 RT1902A62 23 BMW24
RT1902A64
24 Hero Honda
bike25
RT1902B31
25 LG air
conditioner 26
RT1902B34
26 Samsung
microwave27
RT1902B35
27 Rebook
Sunglasses28 RT1902B39 28 Real juice29
RT1902B40
29 Amul
icecream32
RT1902B41
32 Peter England
shirts33 RT1902B43 33 Yamaha
34RT1902B47
34 Gillette
8/8/2019 11255_A2MGT 532 (1)
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Shaving cream35
RT1902B48
35 Provogue
Shirts36
RT1902B49
36 Mahindra andMahindratractor
37 RT1902B50 37 Dettol Soap38
RT1902B55
38 Dabur
Chawanprash39 RT1902B57 39 Reliance fresh40 RT1902B59 40 TVS Bike41 RT1903A25 41 Bajaj Scooty42 RT1903A56 42 Ray-Ban43 RT1903B30 43 Mc Donald44 RT1903B33 44 Virgin Mobiles45
RT1903B39
45 Kingfisher
Airlines46 RT1903B41 46 Tata Nano
47 RT1903B43 47 Maruti 80048 RT1903B46 48 Maruti Swift49 RT1903B50 49 Ferrari50 RT1903B52 50 Samsung LCD51 RT1903B53 51 Sony bravia52 RT1903B73 52 HP Computers
Date: Sig. of Faculty member
Remarks by HOD (Mandatory)
Sig. of HOD with dateRemarks by HOS (Mandatory)
Sig. of HOS with date
