South Australia’s Strategic Plan Update

Gov 2.0

SOUTH AUSTRALIA’S STRATEGIC PLAN

Increase the life expectancy of South Australians by 5% for males and 3% for females

Road safety – to reduce serious injuries

Increase number of people working in creative industries by 20%

Halve the number of South Australians experiencing housing stress

Lose no native species due to human impact

Maintain equal or lower than the Australian average unemployment through to 2014

The Plan

MeaningfulIncrease awareness Go “BIG” –10,000 people+Best practice Across government leadershipControversy free

Objectives

Three key underpinning principles

1.Integrated 2.Citizen Centric3.Courageous

Methodology

Integrated

EmailNewsletter etc

Face to faceEngagement

Websitesaplan.org.au

Social media

Flickr

Twitter

LinkedIn

Facebook

YouTube

Community Engine

Integrated Platforms

Citizen

Centric

Increase the life expectancy of South Australians by 5% for males and 3% for females

Road safety – to reduce serious injuries

Increase number of people working in creative industries by 20%

Halve the number of South Australians experiencing housing stress

Lose no native species due to human impact

Maintain equal or lower than the Australian average unemployment through to 2014

Courageous

Risks

1. Post moderation

2. New technology in short time frames3. Quick response times4. Building doesn't guarantee they will come

Acceptable Terms of Use and

Moderation

Build it and they will come?

Results ... Did we meet our

objectives?

Meaningful?

Increase Awareness?

36,578 visits and 139,112 page views in 5 months

Twitter reach –

over 100,000

500,000 through Twitter and

Facebook combo

Premier’s Tweet –

retweeted – 56,000

Over 6,000 views on You

Tube

BIGGEST Go “BIG”

9200

Best Practice?

Leadership

Risky – Controversy

Free

Independent websiteRegistrationOur site was socialised VisioningComments were responded to

Why didn't the risks materialise?

Created a database of over 17,000 people

Keep engaging them – by partnering across government

So where to from here?