1. Yeonseo Kim Visual Communication Design 1992.6.11 yeonseo611@naver.com +82 10.7487.0027 Education Jamsin High School / 08 Sookmyung Womens University / 11 Experience 2013 Superapp Korea team designer 2013 Happyton team designer 2013 AD STAR artdirector 2014 Noriter Korea UI.UX designer Award 2013 Superapp Korea 2013 AD STAR Finalist

2. CONTENTS 1. PET TALK for dog 2. DOOKEE damagochi schdular 3. MINIDAR share calendar 6. GOALING 4. UNC GALLERY renewal 5. FEDEX extremly fast 3. 1. PET TALK for dog Client : none (superappkorea) My role : Desk research, User research, Analysis, Persona,Concept, UI design Period : 2013 9~11 PET TALK for dog Diary Translate Community 4. PROJECT PROCESS USER RESEARCH COMPETITION SCENARIO DETAILS 5. USER RESEARCH/ 6. COMPETITION/ SCENARIO/ 7. DETAILS/ PET TALK for dog 8. DETAILS/ 9. DETAILS/ 10. 2. DOOKEE damagochi schdular Client : none (semester project) My role : Desk research, User research, Analysis, Persona,Concept, UI design Period : 2013 3~4 11. PROJECT PROCESS ABOUT SCENARIO DETAILS 12. ABOUT/ DOOKEE 1 2 3 SCENARIO/ 13. DETAILS / 14. DETAILS / 15. DETAILS / 16. DETAILS / 17. % % % % % %% %% % % %% % Problem% ! %%%%%.% %%%%%%%%%.%% %% %% /%%% % % % 18. ! .% % % % ,% % %% %% !% %%% %,%% %?%% %!% %%!% Problem% Recent%Status% !! /%%%%%%%.% %%%%%%%%%.%% %%%%%%%.% 19. % % % %% Smart% Phone% i%river% i%pod% pmp% PC% Smart% Phone% Google% calendar% minidar% app% .ical% .avi% .mp4% .wmv% .mp3% Smart% Phone% calendar% %% %% Problem% Solution% !! %%%%%%%%%.% %%%%%%%%%%%%%.% 20. % % % % %% %% ,%%% % % Problem% Solution% !! %%%%%%%%%%%%%%%%%%%%%%%%.% %%%%%%%%%.% % % 21. Problem% Service% minidar%web% version% minidar%mobile% version% % ! %%%%%%%.%% %%%%%%%%%%%%%%.% %%,%%%%%%%%%%%%%%%%%%%%%%%%%%%.% 22. % %% %%% % % Problem% Competition% !! %%%80%%%.% %%%%%%%%%%%%.% (Google,%Naver%%%%%%65%,%%21%)% Edward%T.%Hall%:%%%% % %% %% % E%mail% % %% % % %SNS% % %% %%% % %SNS% 23. Problem% Competition% !! %%%%%%%%%%%%%%%%%%E-mail%%%,%%%%%%%.% %%%%%%%%%.% 24. Problem% Positioning% !! %%%%%%%%%%%%%%%%%%%SNS%%SNS%%%.% %%%%%%%%%SNS.% 25. 12 9$ 71%$ Problem% Why%now?% % 13 7$ 22%$ 21%$ 18%$ 17%$ 5.7%$ 37.8%$ 26. E-mail (ID) password E-mail (ID) password Password 27. GOALINGSMVD1111978 ! 28. R E S E A R C HC O N C E P TCOMPETITIONP E R S O N AH I E R A C K Y# 1# 2# 3# 4# 5hnography shadowingEthnography serveyEthnography note analysis! 2x2 diagramanalysis! ! C O N T E N T S 29. CONCEPT # 1STRATEGYG O A LH O W T O 30. RESEARCH # 2ShadowingServeyote analysisT A R G E T12 3 4 56 7 8 TOEIC ! ! ! TOEIC ! 3! ! ! ! ! ! 1 ! ! ! ! ! ! ! ! ! ! ! ! 3)4 ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! 31. RESEARCH # 2ShadowingServeyote analysisT A R G E T12 3 4 56 7 8 TOEIC ! ! ! TOEIC ! 3! ! ! ! ! ! 1 ! ! ! ! ! ! ! ! ! ! ! ! 3)4 ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! 32. RESEARCH # 2ShadowingServeyote analysises 70% No 30% 70%! 0% 30% 10% es 80% No 20% 0%! es 40% No 60%0%! 10%! * 20 ! 33. RESEARCH # 3ShadowingServeyote analysis! ! ! 100%! ! just6weeks! ! ! ! ! ! ! ! ! ! ! ! ! ! ,! N! ! ! ! N!! ! ! N! ! ! ! ! ! N!! ! ! ! ! N!! ! ! ! ,! ! N!! ! ! ! ! ! ! ! N!.! N!! N!! N!!! N! ! ! ! 34. COMPETITION # 32x2 diagramanalysis! ! ! ! ! ! 35. # ! , ! .! ! ! # ! ! ! . ! ! ! ! #! ! ! ! ! ! ! COMPETITION # 32x2 diagramanalysis 36. # ! ! . ! ! ! #! ! ! ! #! ! ! ! ! .! COMPETITION # 32x2 diagramanalysis 37. # ! ! ! ! ! # ! ! ! ! ! ! ! #! ! ! ! COMPETITION # 32x2 diagramanalysis 38. #! ! ! ! ! ! #! ! ! ! ! #! ! ! ! ! COMPETITION # 32x2 diagramanalysis 39. 3 !! . ! ! ! .!! ! ! ! .! ! ! ! .! PERSONA # 4PersonaScenario SPECIFICATIONP R I M A RY U S EF R U S T R AT I O N G O A L ! ! FACE!BOOK! KAKAO!TALK! INSTAGRAM! NAVER!MAP! ! ! .! ! ! .! ! ! ! ! 40. PERSONA # 4PersonaScenario12 3 4 56 7 8 1 ! ! ,, ! ! APP ,! , ! ! ! ! ! ! APP ! 50%! ! ! ! ! 41. PERSONA # 4PersonaScenario APP! ! ! ! 1! 2! 3! 4! 5! 6! 7! 8! 9! ! ! ,! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !! ! ! ?! ! ?! ! ! ! ! ! ! ! ?! ! 40%! ?! !! ! ! ! !! ! ! ! ! 70%?! ! ! ! !! ! ! ! ! !! ! ! ! ! ! ! ! ! ! ! APP! ! ! ! 42. GOALING GOALING GOALINGGOALING LETS GO EUROPE ! 02 : 13 : 72 : 38 DAYS HRS MIS SECS 43. GOALING 2014 9 21 GOALING LETS GO EUROPE ! START UP 75% 60% 11% 2% GOALING GOALING