1111 c comunica-services-present-v1
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Crossborder Comunica Crossborder Strategic Communications, Marketing & Media Services
description
Transcript of 1111 c comunica-services-present-v1
CrossborderComunica
Crossborder Strategic Communications, Marketing & Media Services
CROSSBORDER’S BACKGROUND
• Founded in 1996 in San Diego
• Crossborder Group Inc. (1996, US)
• Crossborder NS, S de RL de CV (2007, Mexico)
• Strategically located in Otay Mesa and with a
branch office in Tijuana.
• Leader in US-Mexico market research and
strategic consulting
• Highly regarded by regional groups and US media
for accurate, balanced perspectives on border and
bi-national issues.
A FEW OF CROSSBORDER’S BINATIONAL’S CLIENTS
CROSSBORDER COMUNICA SPECIALIZES IN:
• Strategic Communications & Public Relations (English)
• Website creation, design and management
• English and Spanish Media Outreach, especially utilizing Social
Media such as:
• Surveys and focus groups
• Border Promotional Services and Research • We’ve delivered nearly 40,000 pieces of marketing literature to border crossers.
• Marketing and Market-entry Assistance
SELECTED CORE PRACTICE AREAS
•Brand Messaging and Positioning • Integrated Marketing •Category Creation •Press Releases •Media Liasons
•Social Networking through Twitter, Facebook, Linkedin
•Website Creation, Design, and Management
•Blogger Outreach and Integration
•Search Engine Strategies
•On the Border Marketing Literature Disbursement
•Border Surveys and Field Research
•Regional Event Planning
•Media Advisories
Marketing
Communications
and PR
Bi-Lingual Social
Media
At Border
Promotional
Services &
Bi-National Event
Planning
CROSSBORDER COMUNICA’S EXPERTISE
Primary Practice Areas
English Language Communications
Bi-Lingual Social Media
Industrial and Regional
Marketing
Media Outreach & PR
Expertise
Hands On
Approach:
At Border
Promotional
Services
Bi-National Event
Planning
THE CLIENT: TIJUANA INNOVADORA
The Conference
Business leaders assembled
a conference and expo in
Tijuana, with various
globally known keynote
speakers; and CEO’s from
various industries located
in the Baja California
mega-region.
The purpose: to display the
many facets of technology,
industry, and culture of
Tijuana to the world while
injecting an element of
Civic Pride into Tijuana.
Prominent Figures in
a14 day conference
Speakers included Former Vice-
President Al Gore (upper left), Carlos
Slim (upper right), Jimmy Wales & Biz
Stone (center), Astronaut Jose
Hernandez (left), Tetsuo “Ted” Agata,
Sr. Director for Toyota, Nobel Prize
Winner Dr. Mario Molina, and many
other Scientists, CEO’s, and Artists . . .
THE CLIENT: TIJUANA INNOVADORA (CONCLUSION)
The Challenge
T.I. needed complete Bi-
lingual Media outreach to
maintain interest for an
international audience.
Key facts about Tijuana
(“Did you know?”) were
needed to be researched &
presented to the Media, &
posted in Twitter/Facebook
feeds.
To facilitate participation
and coverage by Int’l
journalists, coordination of
logistics & agendas were
needed, including
interviews with Event
Speakers, Tijuana Civic and
Business leaders.
Crossborder Comunica’s Solution
Crossborder utilized social media to
maintain coverage in English &
Spanish. Live Twitter feeds for
keynote speakers were constant, and
shared onto Facebook.
Facts about Tijuana were twittered
in accordance with speaker themes.
WordPress blogs were created daily.
Crossborder coordinated with U.S.
journalists & scheduled key speaker
interviews in order to promote the 14
day civic event.
Result: T.I. conference was a huge
success! The Int’l media covered the
event and was given a positive and
refreshing view of Tijuana.
Meanwhile, it boosted civic pride
amongst the locals in Tijuana.
THE CLIENT: TIJUANA EDC
Renew market portfolio
to stimulate investment
in Tijuana.
New information, facts,
messages and a new
look were researched
and promoted.
Make Tijuana known as
the “Gateway” to North
America.
The Challenge
Crossborder created a new core
marketing piece called, “It’s Time
for Tijuana” using testimonials,
professional images and new
research data highlighting Tijuana.
Media Outreach has been continuous
since 2009 with topic specific
informational sheets.
Included marketing materials were
custom made for potential Chinese
investors.
Crossborder Comunica’s Solution
TIJUANA EDC (CONTINUED)
DELIVERING RESULTS
THE CLIENT: BCM
Complete re-branding of
Vertek Int’l to BC
Manufacturing.
Production of new
marketing materials.
New website, &
advertising to promote
new image.
Promotional campaign to
raise awareness of their
services.
The Challenge
18 month re-branding effort
included: corporate identity change,
portfolio upgrades, integrated
marketing materials, brochures,
sales sheets & a 1-800 number.
New website with direct form
submittals, and affiliated online
blogging website.
A focused media outreach and
aggessive advertising campaign.
Crossborder Comunica’s Solution
SAMPLE MEDIA TARGETS
National
Regional
Business
Television
We connect clients with the most powerful reporters and producers in the industry….
