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    PAGE 1 FOR INTERNAL CIRCULATION & TRAINING PURPOSES ONLY

    Great Cash Gain

    Centre for Excellence

    Briefing Date: 8 September 2011

    Disclaimer: -

    This power-point presentation is purely a training tool for the internal agency training programmes of Great Eastern Life Assurance (Malaysia) Berhad. All or any part of the contents of this

    presentation shall not be used directly or indirectly for soliciting insurance business, policyholder services and/or facilitating any other form of communications with any external party

    whatsoever. This information is correct as at 07/09/2011 Version 1.

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    Contents

    2. Agency Compensation

    1. New Business SubmissionPart III: -

    Submission & Remuneration

    4. Sales Ideas

    3. Underwriting

    2. Plan Benefits

    1. Plan Overview

    Part II: -

    About Great Cash Gain

    4. Target Market

    3. Unique Selling Propositions

    2. Market Positioning

    1. Plan Description

    Part I:-

    Market Positioning

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    PART I: - MARKET POSITIONING1.Plan Description

    2. Market Positioning

    3. Unique Selling Propositions4. Target Market

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    Plan Description

    This is an endowment protection/saving plan with

    immediate participation in profits.

    It may be a limited or full pay plan depending on the

    choice of premium payment term and term of assurance

    applied.

    Premium Payment Terms Terms of Assurance

    15 years20 or 25 years

    20 years

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    Plan Description

    Endowment Protection/Saving Plan with

    immediate participation in profits

    End of premiumpayment term

    (15 or 20 years)

    Term of assurance : 20 years or 25 years

    Plan Benefit:Death or TPD

    Additional Sum Assured

    Accidental Death Benefit

    Survival Benefit (guaranteed)

    Cash Bonus/Terminal Bonus (non-guaranteed)

    Maturity Benefit

    *Enjoying benefits

    and coverage even

    though premiumpayment stopped

    Note: *Not applicable for policy term of 20 years with 20 years premium payment term.

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    Market Positioning

    Great Cash Gain offers you a host ofAttractive Features

    that allow you to:

    Grow yoursavings Fulfill yourdreams

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    Market Positioning

    Targeted at senior executives, young managers

    and professionals aged 30 years and above.

    Addresses the need to grow your savings with

    additional payouts to realise your dreams.

    Visual concept:

    - A road where can lead you to the high potential

    of savings opportunity and achieving your

    dreams.

    - The prominent arrow denotes the high

    probability of receiving accumulated benefits at

    the end of your policy term.

    - The man leaning relaxingly and happily on the

    road sign because he knew he chose the right

    plan to safeguard his finances.

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    Unique Selling Propositions

    Limited/Fullpremium payment feature,depending on customers affordability.

    Affordable savings plan aimed at middleincome market.

    Survival Benefit that is payable yearly

    during the last 5 policy years.

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    Unique Selling Propositions

    Additional Sum Assured up to 80%

    of basic sum assured

    Double Indemnity on accidental death

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    Target Market

    Sole Proprietors.

    Entrepreneurs.

    Professionals aged 30 50 years old.

    Middle to higher income group.

    Customers with children who plan to

    save for their marriage and education.

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    PART II: - ABOUT GREAT CASH GAIN1. Plan Overview

    2. Plan Benefits

    3. Underwriting4. Sales Ideas

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    Plan Overview

    Accidental

    Death Benefit

    Accidental

    Death Benefit

    Death

    Benefit

    Death

    Benefit

    Additional

    Sum Assured

    Additional

    Sum Assured

    Total andPermanent Disability

    (TPD) Benefit

    Total andPermanent Disability

    (TPD) Benefit

    Survival

    Benefit (SB)

    (Guaranteed)

    SurvivalBenefit (SB)

    (Guaranteed)

    Cash Bonus (CB)

    (Non-guaranteed)

    Cash Bonus (CB)

    (Non-guaranteed)

    Terminal Bonus (TB)

    (Non-guaranteed)

    Terminal Bonus (TB)(Non-guaranteed)

    Maturity

    Benefit

    Maturity

    Benefit

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    Plan Benefits

    Payable upon Death or

    TPD (before 65 ANB) or

    maturity whichever

    occurs first

    Notes:1. Death/TPD benefits from the 13th policy year onwards is 180%

    of the original Basic Sum Assured (for Policy Term 20)

    2. Death/TPD benefits from the 18th policy year onwards is 180%

    of original Basic Sum Assured (for Policy Term 25)

    80%25

    80%24

    80%23

    80%22

    80%21

    80%80%20

    80%80%19

    80%80%18

    70%80%17

    60%80%16

    50%80%15

    40%80%14

    30%80%13

    20%70%12

    10%60%11

    -50%10

    -40%9

    -30%8

    -20%7

    -10%6

    --1 5

    Policy Term 25Policy Term 20

    Additional Sum Assured

    (as a % of Basic Sum Assured)Policy Year

    Additional

    Sum Assured

    Additional

    Sum Assured

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    Plan Benefits

    Death(within the policy term)

    Accidental Death(within the policy term

    & before ANB 65)

    Death

    Benefit

    Death

    Benefit

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    Plan Benefits

    Death

    (within the policy term)

    Accumulated

    SB

    (if any)

    Basic Sum

    Assured

    (BSA)

    Additional

    Sum

    Assured

    (if any)Terminal

    Bonus on

    Death

    (if any)

    Any CB

    (including

    Accumulated

    CB, if any)

    Payable in One Lump Sum

    Note: Child Lien Applies

    Death

    Benefit

    Death

    Benefit

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    Plan Benefits

    Accidental Death*(within the policy term &

    before ANB 65)

    Accumulated

    SB

    (if any)

    Basic Sum

    Assured(BSA)

    AdditionalSum

    Assured

    (if any)

    Terminal

    Bonus on

    Death

    (if any)

    Any CB

    (including

    Accumulated

    CB, if any)

    One time of Sum Assured**

    Child lien applies.*Subject to an overall limit of: -

    1. RM1.5m (inclusive of purchasable accidental rider) which provides similar benefits for any one life or

    2. RM2.0m (inclusive of purchasable accidental rider) if the Life Assured is also covered under Great MultiCash (PlanCode:0273), Elite Builder (Plan Code: 0291) and/or Great Cash Wonder (Plan Code: 0295) as well as future similarproducts as specified there and then.

    ** Sum Assured = BSA + Additional SA (if any), up to max of RM500K

    Death

    Benefit

    Death

    Benefit

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    Plan Benefits

    Illustration of differences between natural death payout & accidental death payout

    Example 1: Death on 10th policy year (within Policy Term 20 years &

    before ANB 65)

    Assumptions:Male, 30 ANB

    BSA: RM100,000

    Option 3: Accumulated SB & CB

    Upon death:Death benefit =

    (100k + 50k) + Acc. SB +

    Acc. CB + TBD

    Upon accidental death:Death benefit =

    (100k + 50k) + (100k + 50k)

    + Acc. SB + Acc. CB + TBD

    10

    Additional SA

    50k (50% of 100k)

    Basic SA: 100k

    Accidental

    Death

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    Plan Benefits

    Life Assured between

    Age 1 and 65 NB

    Refer Next Page for the

    benefits payout.

    Accumulated

    SB

    (if any)

    Basic Sum

    Assured

    (BSA)

    Additional

    Sum

    Assured

    (if any)

    Terminal

    Bonus on

    TPD

    (if any)

    Any CB

    (including

    Accumulated

    CB, if any)

    Note: Child lien applies for TPD of Life Assured below age 5n.b

    Total and Permanent

    Disability (TPD)

    Benefit

    Total and Permanent

    Disability (TPD)

    Benefit

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    Upon TPD of the Life Assured between1 ANB and 65 ANB, the Company will

    pay the benefit, subject to the following

    conditions:-

    All future premiums will be waived up to a maximum Sum Assuredof RM2,000,000;

    BSA not exceeding RM1,000,000* will be advanced in one lump

    sum;

    BSA exceeding RM1,000,000*, if any, but not exceeding

    RM2,000,000*, will be payable in two equal annual payments.

    Notes:

    1. Overall TPD limit is RM3,500,000.

    2. For 1 ANB 5 ANB, child lien shall apply and subject to TPD limit of RM500,000.

    3. All these limits shall apply on any one life across all distribution channels & other terms and conditions as

    specified in the policy contract.

    4. *Applicable on this policy and other policies (if any) on the same life within the Agency distribution channel.

    Plan Benefits

    Total and Permanent

    Disability (TPD)

    Benefit

    Total and Permanent

    Disability (TPD)

    Benefit

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    Plan Benefits

    Option to Purchase New Policy at Maturity

    (Standard child life only)*

    (a) Within 30 days before or after the maturity date

    (b) Attained age of the Life Assured is at least 18 years n.b. but not more than 25

    years n.b.

    (c) Option to purchase a new ordinary level annual premium Whole Life or

    Endowment policy (except Living Assurance policy) sold by the Company atthe option date for an amount of assurance up to the Basic Sum Assured.

    (d) The premium for this new policy will be at the same class of rating based on

    the attained age at the option date.

    (e) The total Sum Assured purchased by the Life Assured for this or similar

    options on all policies must not be more than RM200,000.

    *Note: Please refer to the sample policy contract for details.

    Without

    Evidence of

    Assurability

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    Plan Benefits

    A percentage of BSA will be payable as

    per the following schedule until death,

    TPD, surrender, maturity or termination

    of the policy, whichever occurs first.

    55.00%55.00%Total

    15.00%25

    10.00%24

    10.00%23

    10.00%22

    10.00%21

    -15.00%20

    -10.00%19

    -10.00%18

    -10.00%17

    -10.00%16

    --1 - 15

    Policy Term 25Policy Term 20

    Survival Benefit (as a % of Basic Sum Assured)Policy Year

    Survival

    Benefit

    (Guaranteed)

    Survival

    Benefit

    (Guaranteed)

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    Plan Benefits

    The cash bonus that would be declared may be more or less, depending on the

    operating and investment results experienced by the Company. Any cash bonusdeclared for the 1st and 2nd policy years shall vest and be payable only after the

    policy has been in-force for 2 full years. Cash bonus will vary by terms of

    assurance and policy year.

    2.10%3.00%21 - 25

    1.90%2.70%16 20

    1.70%2.40%11 15

    1.60%2.10%6 -10

    1.35%1.80%5

    1.15%1.50%4

    1.00%1.20%3

    0.70%0.85%2

    0.40%0.50%1

    @ 5% Scenario@ 7% Scenario

    Cash Bonus (as a % of Basic Sum Assured)Policy Year

    Cash Bonus

    (Non-guaranteed)

    Cash Bonus(Non-guaranteed)

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    Accumulated

    SB(if any)

    Basic Sum

    Assured Final Year

    SB

    Terminal

    Bonus on

    Maturity

    (if any)

    Any CB(including

    Accumulated

    CB, if any)

    Payable in One Lump Sum

    AdditionalSum

    Assured

    Note: Maturity Benefit is payable provided no Death, TPD, Surrender claim is made prior to maturity

    Plan Benefits

    Maturity

    Benefit

    Maturity

    Benefit

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    Plan Benefits

    Illustration of Plan Benefits

    Male, age 35, non-smoker,

    BSA 100K, 25 years Great Cash Gain,

    20 years premium payment term

    Entry Age

    35 ANB

    Pay premium for 20 years

    15%

    Receive yearly SB*

    during the last

    5 policy years(guaranteed)

    Maturity: 60 ANB Basic Sum Assured

    Additional Sum Assured

    Survival Benefit for the final

    year

    Accumulated SB (if any)

    Any Cash Bonus (including

    accumulated Cash Bonus, if

    any)Terminal Bonus on maturity

    (if any)

    0 20

    Receive yearly CB* (non-guaranteed)

    *Note: SB & CB is payable as a percentage of original basic sum assured.

    10%

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    Underwriting

    Entry Age

    50 years next birthday55 years next birthdayMaximum

    30 days attained ageMinimum

    25 Years20 YearsPolicy Term

    Note: Maximum expiry age is 75 years next birthday

    Policy Term

    20 years

    15 years

    25 years20 years

    Available Policy TermPremium Payment

    Term

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    Sum AssuredMinimum : RM20,000

    Maximum : Subject to underwriting

    Underwriting

    For determining the non-medical limits, the basic sum assured for the termplan and any existing policies (basic & riders) within 3 calendar years will

    be considered for calculation. The non-medical limits are listed below: -

    100,00051 to 55

    250,00041 to 50

    400,00031 to 40

    500,00017 to 30

    250,00030 days attained age to 16 years

    Sum Assured (RM)Age Next Birthday

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    Discount

    Large Sum Assured Discount

    4.00300,000 & above

    3.50100,000 299,999

    3.0050,000 99,9992.0025,000 49,999

    Nil20,000 24,999

    Discount per RM1,000 Sum Assured (RM)Sum Assured (RM)

    Non-smoker Discount

    Separate premium rates are available for Smoker and Non-smoker.

    Female DiscountSeparate premium rates are available for Female and Male.

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    Attachable Riders

    The Riders available are:

    Accident and Health: -

    a. Juvenile Accident Rider (A5)

    b. Premier Accidental Death and Dismemberment Benefits Rider (A54)

    c. Premier Comprehensive Accident Benefits Rider (A55)

    d. Hospitalisation Benefit (Police & Military) (H2)

    e. Hospitalisation & Surgical Benefits (H3)

    f. Premier Medical Reimbursement and Hospitalisation Benefits Rider

    (H28)

    Payer and Waiver Riders: -

    a. Waiver of Premiums Rider (U15)

    b. Waiver of Premium on DD Rider (U82)

    c. Payer Benefit Rider (U8)

    d. Payer Benefit Rider with Annual Benefit (U9)

    e. Payer Benefit Rider Plus (W21)

    f. Payer Benefit Rider Plus with Annual Benefit (W22)

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    Attachable Riders

    Others: -

    a. ChildrenCare Rider (W25)

    b. Reducing Term Rider with TPD Benefits (U2)

    c. Reducing Term Rider Plus with TPD Benefits (W23)

    d. Living Assurance Rider with TPD Benefits (W7)

    e. Enhanced TPD Rider (T12Y)

    f. GreatLady Rider A, B and C (U27, U28, U29)

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    Other Features

    Surrender Value

    Partial Surrender

    Policy Loans Automatic Premium Loan

    Extended Term Assurance

    Paid-up Assurance

    Free Look Period

    Assignment

    3rd Party Policy

    Reinstatement

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    S l Id

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    What do you want in

    LIFE?

    High Income

    Happy Family

    Quality Life

    CarHouse

    Recognition

    Vacation

    Success

    Sales Idea

    S l Id

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    AgeBelow 25 years old

    Young Adults

    AccumulationAccumulation

    assets & debtsassets & debts

    Savings/Investment

    Pr

    otection

    Young Family

    26 35 years old

    Accumulation &Accumulation &

    SavingsSavings

    SavingsforEd

    ucation

    MortgageProtection

    Empty Nest

    46 55 years old

    PrePre--retirementretirement

    Savings/

    Investment

    ProtectionIncome

    Replacement

    Old Age

    Over 55 years old

    RetirementRetirement

    Savings/Investment

    Protection

    Mature Family

    36 45 years old

    SavingsSavings

    S

    avings+Income

    R

    eplacement

    Mortgage

    Protection

    Commitment

    RM

    Life stages and Insurance Needs

    Sales Idea

    S l Id

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    Mid 30s to 40s

    THE ACQUISITION

    YEARS

    Mid 30s to 40s

    THE ACQUISITION

    YEARS

    Mid 50s to Retirement

    THE REAPING THE

    REWARD YEARS

    Mid 50s to Retirement

    THE REAPING THE

    REWARD YEARS

    Mid 40s to 50s

    THE ACCUMULATION

    YEARS

    Mid 40s to 50s

    THE ACCUMULATION

    YEARS

    Mid 20s to 30s

    THE FOUNDATION

    YEARS

    Mid 20s to 30s

    THE FOUNDATION

    YEARS

    1. Life Insurance

    2. HP & Motor Insurance

    3. Credit Card

    1. Education Insurance

    2. Mortgage

    3. Unit Trust

    4. Share Trading Accounts

    1. Annuity/ Unit Trust

    2. Top up insurance

    3. Mortgage (2nd house)

    4. Savings

    1. Health Insurance

    2. Unit Trust

    HUMAN LIFE CYCLE IN A NUTSHELL

    Sales Idea

    S l Id

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    We can choose actions and

    habits that keep us happy,

    healthy, and successful.

    We can choose actions andWe can choose actions andhabits that keep us happy,habits that keep us happy,

    healthy, and successful.healthy, and successful.

    Sales Idea

    Life is the sum of all your choices.Life is the sum of all your choices.~ Albert~ AlbertCamusCamus,,

    French Author and PhilosopherFrench Author and Philosopher

    Sales Idea

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    Sales Idea

    Sales Idea

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    Sales Idea

    Source: The Sunday Star dated 27 May 2007

    Sales Idea

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    Malaysias inflation rate rose to a 24-month high of 3.2% year-on-year in April

    after a 3% increase in March.

    Source: The Star dated 24 May 2011

    Sales Idea

    Sales Idea

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    RM500,000RM48,000RM20Now

    Purchasing

    Power

    Expenses for

    1-year

    Cost of 3

    Meals a Day

    The Impact of Inflation

    Source: The Sunday Star dated 27 May 2007Assuming 6% Inflation Rate.

    Sales Idea

    20 Years Later RM64 RM153,942 RM145,053

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    Plan Benefits

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    Plan Benefits

    Illustration of Plan BenefitsMale, age 30, non-smoker, BSA 100K, 25 years Great Cash Gain,

    15 years premium payment term (Option 3)

    Entry Age

    30 ANB

    Pay premium for 20 years

    15%

    Accumulate yearly SB*

    during the last 5 policy

    years (guaranteed)

    0

    Death and TPD CoverageNote:

    *SB & CB is payable as a percentage of original basic sum assured.

    **Maturity Benefit is estimated based on 7% interest rate scenario as illustrated in Gelsis, which is inclusive of Basic

    Sum Assured, Additional Sum Assured, Survival Benefit for the final year, Accumulated SB, Accumulated Cash

    Bonus and Terminal Bonus on maturity

    10%

    Total Premiums Paid

    RM11,604 x 20 = RM232,080

    Maturity Benefit:Maturity Benefit:

    RM461,608RM461,608****

    20

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    PART III: - SUBMISSION & REMUNERATION

    1. New Business Submission

    2. Agency Compensation

    New Business Submission

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    New Business Submission

    Proposal Form

    Agents Confidential Report

    Confirmation of Advice (CA)

    Customer Fact Find (CFF) Form

    Survival Benefit and Cash Bonus

    Option Form (optional)

    Request for Non-incorporation of

    Vesting Clause (optional, juvenile plansonly)

    Agency Compensation

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    Agency Compensation

    Commission Structure for 15 years premium payment term: -

    Year Basic

    Commission

    Overriding

    Commission

    Production

    Bonus on

    Personal

    Sales

    Organiser

    Production

    Bonus

    Persistency

    Bonus

    Total Agency

    Related

    Expenses

    (ARE)

    1 26.30% 15.00% 5.00% 5.00% 51.30% 2.25%

    2 18.80% 8.20% 5.00% 32.00% 3.00%

    3 11.40% 4.30% 5.00% 20.70% 3.00%

    4 11.30% 3.50% 14.80% 3.00%

    5 7.60% 7.60% 3.00%

    6 7.60% 7.60% 3.00%

    > 6 3.00%

    Total 83.00% 31.00% 5.00% 5.00% 10.00% 134.00% -

    Standard Commissions as per OCC Guidelines

    Agency Compensation

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    Standard Commissions as per OCC Guidelines

    Year Basic

    Commission

    Overriding

    Commission

    Production

    Bonus on

    Personal

    Sales

    Organiser

    Production

    Bonus

    Persistency

    Bonus

    Total Agency

    Related

    Expenses

    (ARE)

    1 35.00% 20.00% 5.00% 5.00% 65.00% 2.25%

    2 25.00% 10.00% 5.00% 40.00% 3.00%

    3 15.00% 6.00% 5.00% 26.00% 3.00%

    4 15.00% 5.00% 20.00% 3.00%

    5 10.00% 10.00% 3.00%

    6 10.00% 10.00% 3.00%

    > 6 3.00%

    Total 110.00% 41.00% 5.00% 5.00% 10.00% 171.00% -

    Commission Structure for 20 years premium payment term: -

    ge cy Co pe sat o

    Agency Compensation

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    g y p

    Purpose15 or 20 Years

    Premium Payment TermMaintenance 100%

    Promotion 100%

    Contest 100%

    Qualifying for Payment 100%

    First Year Production from the plan can be used as follows: -

    Agency Compensation

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    PAGE 49 FOR INTERNAL CIRCULATION & TRAINING PURPOSES ONLY

    Notes: -

    1. Overriding Commission: shown above is maximum payable and is

    apportioned according to rank held and is payable upon meeting

    required quota.

    2. Production Bonus: 5% production bonus on PS (personal sales) and 5%

    organizer production bonus is paid upon meeting the required quota

    3. Deferred benefit: upon meeting requirements

    4. Agency Office Maintenance (AOM): upon meeting requirements

    g y p

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    All rights reserved. No part of this publication may be produced ,translated, stored in a retrieval system or

    transmitted in any form or by any means, electronic, mechanical, photocopying and recording without the prior

    written permission of the copyright the developer and owner.

    Sales Training Faculty

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    PAGE 52 FOR INTERNAL CIRCULATION & TRAINING PURPOSES ONLY

    g y

    Franco Wong Wai Keong

    03-4259 [email protected]

    Chua Pei Chyn

    03-4259 [email protected]

    Tutu Foong

    03-4259 [email protected]

    Should you have any further enquiries, you may forward to ICM via ePartner.

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    PAGE 53 FOR INTERNAL CIRCULATION & TRAINING PURPOSES ONLY

    Q & AQ & A

    Session