110126 Intro to social media for Surrey Community Action
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Transcript of 110126 Intro to social media for Surrey Community Action
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Introduction to Social Media
Mark Walker, SCIP
Regional ICT Champion for the South East
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About me
SCIP• IT Support, Web Design, Training, Projects
ICT Champion• Signposting to information about third sector use of ICT• Support services for the third sector• Social Media
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About This Session
• What is Social Media• What is it for?• How does it work?• Suggested next steps• Your questions
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Context
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Who uses the internet?
• Staff• Volunteers• Trustees• Funders• Partners• Peer Group• Suppliers• Beneficiaries/service users• Community
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Who doesn’t use the internet?
• 10 million adults have never used the internet of which 4 million are also socially excluded [PWC 2009]
• Of the 4 million, 39% are over 65, 38% are unemployed and 19% are families with children.
• 70% of people living in social housing aren’t online – which is 28% of everyone not online [Oxford Internet Survey 2007]
• 70% of people over 65 have never used the internet [ONS 08]
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Third Sector use of the internet
66% - fundraising and other research
61% - purchasing goods and services
51% - online membership or subscriptions
45% - remote access
40% - e-learning
37% - social networking
21% - blogging
20% - VoIP / Skype – internet telephone calls
nfpSynergy, Virtual Promise 2008 - groups with <£1m turnover
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What is social media?
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Social Media and Web 2.0
Web 1.0
• 1990s• Websites• One-way• Online reflecting offline• Advertising• Shopping
Web 2.0
• 2000s• Networks + community• Interactive• New ways of doing things• Conversation• PR• Transparency
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What is Social Media?
• Interactive• Multi-functional• Fashionable• Dynamic
• People• Voice• Media
• Social spaces• Online community• Networks
• Video• Audio• Pictures• Words
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Jargon
• Podcasting• Blogs• Video-sharing• Microblogging • Social Networking• Social Bookmarking• Document-sharing• Video Conferencing
• Facebook• LinkedIn• Twitter• Ning• Youtube• Yammer• Slideshare• SurveyMonkey• Wikis• Email forums• Bulletin boards
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Who is Using Social Media?
• Young People• Older People• Wealthy People• Poor People• People With Disabilities• Geographic Communities• Communities of Interest• Government• Business• Individuals
• Your Colleagues• Your Volunteers• Your Friends• Your Family• Your Funders• Your Partners• Your Customers• Your Competitors• Your Suppliers
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What is social media for?
• Fundraising• Communications• Information• Collaboration• Productivity• Interaction• Branding• Development• Trust
Generating Income
Delivering Better Services
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Who can we hear?
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Are you listening to sellers?
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Or listening to buyers?
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Get a grip
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The Solution
• Too Many Choices• Too Many Voices• Too Little Time• Too Little Direction
The Problem
• Patience• Focus and Purpose• Routine Activity• Measure and Review
Where do I start?
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Step 1: Start Listening
Step 2: Look and Learn
Step 3: Be Useful
Step 4: Review and Improve
Step 5: Build a Routine
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Step 1: Start Listening
Grow bigger ears– Colleagues– Friends– Service users– Donors– Peer group– Strangers…
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Tune in
http://www.flickr.com/photos/richevenhouse/2012636456
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Tweetdeck
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Step 2: Look and Learn
• Explore• Ask peer group• Research• Iterate• Read • Keep digging
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How long does it take?
LISTEN
• Research• Learn• Follow• Networking
• 20-30 mins/day
• YouTube• Tweetdeck• Slideshare
SHARE
• Retweet• Connect• Comment• Debate
• 20-30 mins/day
• Bit.ly
PUBLISH
• Blogging• Presentations• Video• Podcasts
• 2-3 hours/week
• Wordpress• Slideshare• YouTube
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Step 2: Be useful
http://www.flickr.com/photos/jaredearle/4319476019
FAQs
Incoming
Outbound
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http://www.flickr.com/photos/stevenraymondparker/127399509
Step 4: Review and Improve
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Step 5: Build a Routine
http://www.flickr.com/photos/alancleaver/4439276478
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How to get started
http://www.flickr.com/photos/balakov
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Start with where you are now
• Fundraising/Marketing goals
• Current communications and audiences
• Include questions about how the internet could help in your planning meetings
• Ask colleagues, clients, peers, family, friends
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Specific tasks
• List the top ten keywords that are relevant to your work
• Search Facebook, Twitter and LinkedIn
• Google to see who’s doing what, who follows who, etc
• Look at your organisation’s calendar and identify opportunities for activity eg events, milestones
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Specific tasks
• Measure what you can– Followers– Time spent– Mentions in feedback forms– Income generated
• Spreadsheet
• Meetings/reporting
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Build a schedule
• Daily: – listen and respond
• Weekly: – tidy your website and measure activity
• Monthly: – publish content, review and improve
• Quarterly: – planning
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Useful Guides
• Guide to Social Media Planning– www.ictchampions.org.uk/downloads
• Beth Kanter– www.bethkanter.org
• Me and My Web Shadow– http://amzn.to/9paTvZ
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Thank you
This workshop is based on the work of:
Visit the Regional ICT Champions website atwww.ictchampions.org.uk