Inbound Marketing

11 Unignorable Statsto Make the Case for

If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on

inbound marketing.

“ “Guy Kawasaki

Inbound marketing costs 62% less per lead than traditional outbound marketing.

Mashable

1

Selling to people who actually want to hear from you is more effective than interrupting

strangers who don’t.“ “Seth Godin

The average cost to generate a lead through inbound marketing ($143) is about half the

average for outbound marketing ($373)

Google+

2

50% of leads are qualified but not yet ready to buy

Gleanster Research

3

79% of marketing leads never convert into sales. Lack of lead nurturing is the common

cause of this poor performance

MarketingSherpa

4

Because 61% of consumers say they feel better about a company that delivers custom content, they are also more likely to buy from

that company

Custom Content Council

5

Marketing = getting people to know, like and trust you.“ “John Jantsch

90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in

building good relationships with them

McMurry/TMG

6

Don’t build links. Build relationships.“ “Rand Fishkin

82% of consumers like reading content from brands when it’s relevant

The CMA

7

Interesting content is a top 3 reason people follow brands on social media

Content+

8

80% of business decision makers prefer to get company information in a series of articles versus

an advertisement

The Content Marketing Institute

9

Content is not storytelling; it’s telling a true story well.“ “Ann Handley

According to 37% of marketing managers, the most important way to engage customers is

content-led websites

The CMA

10

60% of buyers are inspired to seek out a product after reading content about it

Demand Metric

11

People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.

“ “Brian Halligan

Instead of one-way interruption, web marketing is all about delivering useful content at just the

precise moment that a buyer needs it.“ “David Meerman Scott

www.Net-Results.com

https://www.facebook.com/NetResultsMarketingAutomation

https://twitter.com/NetResults

http://www.linkedin.com/company/net-results

www