1.1 trends that will drive responsible travel en
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Trends that will drive Responsible Travel in 2014 and Beyond – Benefitting from Responsible Tourism VITM Conference: Responsible Tourism Facing Impacts of Climate Change April 2014, Hanoi, Vietnam Kai Partale, Tourism Sector Specialist ESRT Session: Using Trends & Practices to grow Tourism Responsibly 31/03/2014 1
description
Workshop on "Responsible Tourism Facing Impacts Of Climate Change" was held by the ESRT Programme on April 4, 2014. This workshop was aimed at raising awareness, building capacity of all stakeholders in tourism industry in order to ensure that tourism develops in harmony with the environment.
Transcript of 1.1 trends that will drive responsible travel en
Trends that will drive Responsible Travel in 2014 and Beyond – Benefitting from Responsible Tourism
VITM Conference: Responsible Tourism Facing Impacts of Climate Change
April 2014, Hanoi, VietnamKai Partale, Tourism Sector Specialist ESRT
Session: Using Trends & Practices to grow Tourism Responsibly
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58%
47%
93% of Conde Nast Travellers think travel companies should be responsible for protecting the environment
of Conde Nast Travellers also say their hotel choice is influenced by the support the hotel gives to the local community
71% of TripAdvisor members planned to make a more eco-friendly choice for their holiday in 2013 compared to 65% in 2012
of Conde Nast Travellers are interested in volunteer vacations, and 98% of past volunteers satisfied with their experience
Source: Conde Nast Traveller; TripAdvisor 201231/03/2014 3
50% of TripAdvisor travellers are willing to spend more money to stay at an eco-friendly accommodation
75% of TripAdvisor travellers say the economic landscape does not affect their interest in eco-friendly travel choices
23% of TripAdvisor travellers would pay up to $25 additional per night to stay at an eco-friendly accommodation, while 9% would be willing to spend $25-$50 extra
Source: TripAdvisor 201231/03/2014 4
Source: Fair Trade Resource Network 2013
CONSUMERS ARE DEMANDING FAIR TRADE PRODUCTS
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UNWTO:
of global tourism has a cultural motivation37%
“…There has been
considerable growth of a
deeper level of engagement
with local culture over
the past decade…”
EUROPEAN TRAVEL
COMMISSION:
of travellers are strongly influenced by history and culture in their choice of holiday destination (and only 15% are not)
NATIONAL TRUST FOR HERITAGE PRESERVATION:
57%31/03/2014 6
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of earth’swater is salt water and not drinkable
< 1%of water
resources is
accessible freshwater
of the earth’s wateris part of glaciers
2%
300 conflicts have been caused by water resource issues
Water consumption has increased
4 timesin the 50 last years but the population has only doubled
> 4 billion
live in countries facing water scarcity
people
> 97%
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Total primary energy supply has
doubledin 35 yearsworldwide
of investment will benecessary to satisfy the world energy demand by 2030
billion dollars16,000
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2600 tonesof waste is producedin Hanoi per day
5.3 kgof waste is
produced on average per
person per day
The quantity of waste produced
by the Asia Pacific region
will
doubleby 2030
of waste is recycled worldwide
<10%
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Source: Euromonitor31/03/2014 11
Visit a local site of natural beauty and/or culture heritage
Ensure you did not leave any litter
Observe local dress codes (when visiting religious sites)
Deliberately save water (e.g, having a short shower rather than a bath)
Switch off air-conditioning to save energy
Purchase a product or service as it benefits the local community
Decide not to have your hotel towels washed too often for environmental
reasons
International Visitors Domestic VisitorsDomestic VisitorsTotal HCMC Hanoi Sapa Halong Hue
(n=200) (n=40) (n=40) (n=40) (n=40) (n=40)
45
44
38
32
58
83
84
36
34
29
11
80
76
36
Total HCMC Hanoi Sapa Halong Hue
(n=200) (n=40) (n=40) (n=40) (n=40) (n=40)
Visit a local site of natural beauty and/or culture heritage
Ensure you did not leave any litter
Observe local dress codes (when visiting religious sites)
Deliberately save water (e.g, having a short shower rather than a bath)
Purchase a product or service as it benefits the local community
Switch off air-conditioning to save energy
Decide not to have your hotel towels washed too often for environmental
reasons
80
88
45
55
45
38
28
85
88
68
48
63
45
55
68
90
53
45
38
28
28
90
85
60
58
48
53
30
95
63
65
20
28
28
18
78
78
38
40
35
35
0
95
83
58
43
35
40
23
75
78
30
43
40
30
0
78
78
33
28
33
25
10
73
65
23
28
28
13
23
Source: SNV, Nielsen 2010
Discover natural beauty and culture heritage as well as not leaving any litter are the common practices that foreigner and domestic travelers do while traveling.
When it comes to “saving water (e.g. having a short shower rather than a bath) and energy (switching off air-conditioning) or purchasing locally”, tourists tend to pay less attention to it with a discrepancy between foreign and domestic travelers.
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Exploration
Involvement
Development
Consolidation
Stagnation
(Rejuvenate)
(Stable)
(Decline)
Developmentthreshold
TIME
NU
MBE
R O
F VI
SITO
RS
MY SON SANCTUARY
HUE
HOI AN
HA LONG BAY
Conceptual diagram of stage of development for
key heritage sites in Vietnam
Implementing responsible tourism will keep
destinations stable or even rejuvenate
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Growth in revenue& market
share
Costsavings
Access to capital
Better brand
Happierstaff
Moreattractive
destinations
Licensed to operate
Improved service
Ready for regulations
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Source: Grant Thornton with ESRT, Vietnam Lodging Industry Hotel Survey 2013 31/03/2014 16
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Individual level, there are there ways in which tourists can reduce their carbon footprint
Provincial / district level, raising awareness of climate change issues with businesses, public, schools etc.
Government level, adaptation strategies for responsible tourism products and destination offerings. Climate change mitigation will involve technology changes, and low-carbon energy technologies.
Local tourism businesses can review and identify ways in which ‘responsible tourism and climate change’ principles can be applied.
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SAVING ENERGY COSTS WITH SOLAR WATER HEATING SOLUTIONS
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SMART TECHNOLOGIES IN HOTELS
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WATCH OUT FOR RECOGNISED SUSTAINABILITY LABELS
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ENVIRONMENTALLY-FRIENDLY OPERATIONS REWARDED
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IDENTIFYING HOTELS AND B&BS COMMITTED TO GREEN PRACTICES
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TOURISM INVOLVEMENT / AWARENESS IN LOCAL TRADITIONS
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DISTRIBUTING MESSAGES ON ENVIRONMENTAL ISSUES
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RESPONSIBILITY ALONG THE SUPPLY CHAIN - RESPONSIBLE TRAVEL
POLICY
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REDUCING CLIMATE CHANGE - ANNUAL TRIP EVALUATION SYSTEM
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DISTRIBUTING MESSAGES ON ENVIRONMENTAL ISSUES
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APPS: SMART TECHNOLGIES FOR DESTINATIONS / TOURISTS
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BENEFITS OF ADOPTING RT APPROACH FOR VISITORS
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The ‘Environmentally and Socially Responsible Tourism Capacity Development Programme’ (2011 - 2015) is a European Union funded sector programme within the main activities in 1) Policy support and institutional strengthening, 2) Product competitiveness and public-private dialogue and 3) Vocational
education and training.
www.esrt.vn
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