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Southwest Airlines:People are The Key Ingredient

“We spend time hiring the right people for their attitude and then training them for their skills. You need to have clear values and follow them

religiously. We turned out to be a winning team.”

- Colleen Barrett, Southwest Airlines President Emeritus

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Gravity Summit at Harvard August 31, 2009Gravity Summit at Harvard August 31, 2009

Our Employees Are ALWAYS On

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Empower Field Reporters

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Southwest Guidelines For Employees Using Social Media:

• If an Employee posts a comment related to Southwest Airlines in a public forum - we ask for a disclaimer stating opinions are own, and not that of Southwest Airlines Officers, Directors, or Employees.

• Understanding that they are—and will be held—accountable for their comments/videos/posts. In the event that an Employee’s comment/videos/posts violate Southwest policies or are inconsistent with our Leadership Expectations, the Employee will be subject to discipline, up to and including termination.

• Employees must also be aware that every Customer is a reporter/photographer, and their actions can be recorded, written about, or videotaped and quickly distributed all over the Internet.

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Questions??

Christi DaySouthwest AirlinesEmerging Media SpecialistChristi.Day@wnco.com@christi5321