11 Rules You Must Follow to Be a LinkedIn Marketing Master – Part 1

Christopher Ryaninfo@fusionmarketingpartners.com

This is part one of a two part series that looks at 11 specific rules you

need to follow to become a LinkedIn marketing master.

Become a Master, You Must

Maybe switching the game up isn’t such a bad idea. If

your current marketing tactics aren’t working…try

something new!

“If no mistake have you made, yet losing you are … a different game

you should play”

- Yoda

Pull Marketing to Minimize Costs

• Benefits of pull marketing:– Drive awareness and

leads up – Drive new customer

acquisition costs down

•This doesn’t mean pull marketing is free:– You must invest the

necessary time and effort or this strategy will failTo read the complete blog post

click here!

Using A Top Social Media Tool

• As a B2B marketer, one of the best social media tools you can use is LinkedIn.

• Use LinkedIn to generate:– Awareness – Leads – Revenue

Six Important LinkedIn Rules

1. Get started now. Lots of people talk about using LinkedIn effectively, but relatively few make it happen. Like most other worthwhile things in life, LinkedIn marketing becomes easier over time. The sooner you get started, the faster you get to the easy part of the deal.

2. Be a combination of the hare and the tortoise. Some Linked practitioners start out slow and stay that way. Others begin with a fast pace but quickly drop off. A better approach is to build up to and maintain a moderate pace. I wrote about this in a 2011 blog post titled Is Social Media a Marathon or a Sprint?

3. Offer value. Make sure your LinkedIn updates include you sharing content or ideas of value to your audience. A bit of humor and motivation are also good, but don’t overdo it.

4. Don’t always be selling. Remember Alec Baldwin in the chalkboard scene from the movieGlengarry Glen Ross, where his character is haranguing his sales team and shouting “ABC, Always Be Closing!” While that philosophy may work in high-pressure sales situations, it does not hold water when you are communicating on LinkedIn. Think of LinkedIn as a relationship medium first, then a selling medium.

Six Important LinkedIn Rules, cont’d

Six Important LinkedIn Rules, cont’d

5. Don’t pitch too soon. One of my pet peeves is people who connect with me and immediately try to sell me something. I bet you feel the same way about pushy salespeople. Build a relationship first, then make the offer. It works better this way.

6. Connect with people. A technology company founder told me that he rejects most connection requests because he only wanted people he knows personally. In my opinion, this is shortsighted. It’s like only talking to people you already know at a cocktail party – you miss out on a lot of interesting opportunities. This is not to say you should connect with everyone. I probably accept about 60 percent of connect requests.

Summary

• Try switching up your game if current marketing tactics aren’t working.

• Use pull marketing to minimize costs.• Utilize LinkedIn to generate awareness, leads and revenue.

Please watch for Part 2 of this series!

To read the complete blog post click here!

www.fusionmarketingpartners.com