11-Nove

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ov

ember

2011 issue 52

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SiA M

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Az

inE

PP

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52

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ASUR

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T 3 6 0 _ S i me D a r b y H C . p d f P a g e P a g e 1 4 / 8 / 1 1 , 4 : 1 0 P M

contentsnovember

10 Red AlertExciting News from AirAsia

18 BulletinStuff youd love to know

FLIGHT PLANTravel 3Sixtys Super-cool Guide

24 Calendar November events to keep a lookout for

NAVIGATORFeature Stories

50 Hit ListVivildy Wild Vacations

56 Style Flying HighAirAsia FAs New Out ts

76 Pachyderm ParadeElephants, Elephants Everywhere

84 Silken SplendourBrocade from Chengdu

94 Noodling Around Hanoi Delicious Slurp-Ups

106 Travel LogHitch Hiking West to East

BOARDING CALLNews, Announcements, Mail

06 Captains Address

08 InboxWhat our guests are saying about Travel 3Sixty

keep a lookout forur

nd Hanoi

st

CALL, Mail l

ess

ying

50

26

42

26 CuisineHome Sweet Home

32 BooksExciting Reads to Pick Up

34 Biz BodyPlanning Begets Pro ts

36 Health MattersSweet Alert

38 Hot RodsSpeak of the Spoke

40 Guts & GloryMilking the Sports

42 Tech-TalkObjects of Desire

44 Sleep InnsRoses of the North

100 Pilots Perspective10 FAQs

55326_t360 Nov2011_Hong_1b 1 10/14/11 5:12 PM

contentsnovemberPORT OF CALL

126 Destination Ubud, Bali

128 Route Map

134 AirAsia Sales Of ces & Stations

MY AIRASIA136 Whos the Boss?

JET SETFashion, News, Celebs

108 Travel in StyleFashion from Around the World

110 Autumn HarvestCreating the Perfect Look

112 JetsetterSteve Appleton

IN FLIGHT

118 Junior Jet ClubWonderful South Korea

120 Plane Fun Puzzles & Games

122 SnapshotFab photos taken by AirAsia guests

124 Comfort5 tips for a more enjoyable ight

84

76

108

94

55326_t360 Nov2011_Hong_1b 2 10/14/11 5:10 PM

contentsnovemberPORT OF CALL

126 Destination Ubud, Bali

128 Route Map

134 AirAsia Sales Of ces & Stations

MY AIRASIA136 Whos the Boss?

JET SETFashion, News, Celebs

108 Travel in StyleFashion from Around the World

110 Autumn HarvestCreating the Perfect Look

112 JetsetterSteve Appleton

IN FLIGHT

118 Junior Jet ClubWonderful South Korea

120 Plane Fun Puzzles & Games

122 SnapshotFab photos taken by AirAsia guests

124 Comfort5 tips for a more enjoyable ight

84

76

108

94

55326_t360 Nov2011_Hong_1b 2 10/14/11 5:10 PM

T 3 6 0 _ N o v _ O a s i a . p d f P a g e 1 1 0 / 4 / 1 1 , 1 0 : 1 9 A M

on the coverAirAsia FAs in their Compression TopsCover photgraphy: Adam Lee

Publisher Kathleen Tan

Managing Editor R. Rajendra

Art Director Kan Seak Hong

Writer Beverly RodriguesChitra S

Photojournalist Adam Lee

Editorial Assistant Fazlina Bee Binti Abdul Rashid

Graphic Designer Fadillah Kamarudin

ContributorsCaptain Lim Khoy Hing, Connla Stokes, Daniel Fernandez,

E Hamzah, Ira de Reuver

Advertising Enquiries

Indran Balavishnu (Malaysia) [email protected]

Mairianne Reardon (Singapore) [email protected]

Nick Lockwood (UK and International Markets) [email protected]

Charuphan Pojchanart (Thailand) [email protected]

Hendra Lapusa (Indonesia) [email protected]

Tel: +6 03 7962 5813 (Phar Partnerships)

E-mail: [email protected]

Travel 3Sixty Wishes to thankLovatts Crosswords & Puzzles, MPH, Pansing Marketing

Editorial [email protected]

All rights reserved. The opinions and statements of contributors in Travel 3Sixty do not necessarily re ect those of the publisher or AirAsia Berhad. Travel 3Sixty and AirAsia Berhad are not responsible or liable in anyway for the contents of the advertisements, articles, photographs or illustrations contained in this publication. We reasonably assume that all articles are factual and not plagiarised or intentionally libellous. The editorial team reserves the right to edit and / or re-write all materials according to the needs of the publication upon usage. Reproduction of material from Travel 3Sixty in any form is strictly prohibited without the written permission of

the publisher. Unsolicited materials will not be returned unless accompanied by suf cient return postage. All information correct at the time of printing.

PP15075/07/2012(029856)

Find us at www.facebook.com/travel3sixtyOnline edition at www.airasia.com/travel3sixty

PUBLISHED BY Travel 3Sixty c/o AirAsia Berhad LCC Terminal, Jalan KLIA S3, Southern Support Zone, Kuala Lumpur International Airport, 64000 Sepang, Selangor Darul Ehsan, Malaysia Tel: 603-8660 4333

PRINTING Percetakan Zanders Sdn. Bhd. No. 16, Jalan BK 1/11, Bandar Kinrara, 47180 Puchong, Selangor Darul Ehsan, Malaysia Tel: 603-5623 9393

PRE-PRESS SERVICESDigiscan Services Sdn. Bhd.No. 26, Jalan 4/62A, Bandar Manjalara, 52200 Kuala LumpurTel: 603-6273 6386

For queries, assistance and feedback, you can reach us here:

airasia.com/ask

Have a question regarding travelling with AirAsia? Get your answers here at airasia.com/ask! Well help you out via chat, twitter.com/askairasia or E-mail if you need further assistance

AirAsia on Twitter for information & assistance on simple requests: www.twitter.com/AskAirAsia For exciting news, bytes and tweets from AirAsia: www.twitter.com/airasia

AirAsia on Facebook: www.facebook.com/AirAsiaFor AirAsia promotional updates, travel stories & news: www.facebook.com/airasia

AirAsia blog to share travel experiences and stories: http://blog.airasia.com

55326_Cover 4 10/14/11 5:46 PM

on the coverAirAsia FAs in their Compression TopsCover photgraphy: Adam Lee

Publisher Kathleen Tan

Managing Editor R. Rajendra

Art Director Kan Seak Hong

Writer Beverly RodriguesChitra S

Photojournalist Adam Lee

Editorial Assistant Fazlina Bee Binti Abdul Rashid

Graphic Designer Fadillah Kamarudin

ContributorsCaptain Lim Khoy Hing, Connla Stokes, Daniel Fernandez,

E Hamzah, Ira de Reuver

Advertising Enquiries

Indran Balavishnu (Malaysia) [email protected]

Mairianne Reardon (Singapore) [email protected]

Nick Lockwood (UK and International Markets) [email protected]

Charuphan Pojchanart (Thailand) [email protected]

Hendra Lapusa (Indonesia) [email protected]

Tel: +6 03 7962 5813 (Phar Partnerships)

E-mail: [email protected]

Travel 3Sixty Wishes to thankLovatts Crosswords & Puzzles, MPH, Pansing Marketing

Editorial [email protected]

All rights reserved. The opinions and statements of contributors in Travel 3Sixty do not necessarily re ect those of the publisher or AirAsia Berhad. Travel 3Sixty and AirAsia Berhad are not responsible or liable in anyway for the contents of the advertisements, articles, photographs or illustrations contained in this publication. We reasonably assume that all articles are factual and not plagiarised or intentionally libellous. The editorial team reserves the right to edit and / or re-write all materials according to the needs of the publication upon usage. Reproduction of material from Travel 3Sixty in any form is strictly prohibited without the written permission of

the publisher. Unsolicited materials will not be returned unless accompanied by suf cient return postage. All information correct at the time of printing.

PP15075/07/2012(029856)

Find us at www.facebook.com/travel3sixtyOnline edition at www.airasia.com/travel3sixty

PUBLISHED BY Travel 3Sixty c/o AirAsia Berhad LCC Terminal, Jalan KLIA S3, Southern Support Zone, Kuala Lumpur International Airport, 64000 Sepang, Selangor Darul Ehsan, Malaysia Tel: 603-8660 4333

PRINTING Percetakan Zanders Sdn. Bhd. No. 16, Jalan BK 1/11, Bandar Kinrara, 47180 Puchong, Selangor Darul Ehsan, Malaysia Tel: 603-5623 9393

PRE-PRESS SERVICESDigiscan Services Sdn. Bhd.No. 26, Jalan 4/62A, Bandar Manjalara, 52200 Kuala LumpurTel: 603-6273 6386

For queries, assistance and feedback, you can reach us here:

airasia.com/ask

Have a question regarding travelling with AirAsia? Get your answers here at airasia.com/ask! Well help you out via chat, twitter.com/askairasia or E-mail if you need further assistance

AirAsia on Twitter for information & assistance on simple requests: www.twitter.com/AskAirAsia For exciting news, bytes and tweets from AirAsia: www.twitter.com/airasia

AirAsia on Facebook: www.facebook.com/AirAsiaFor AirAsia promotional updates, travel stories & news: www.facebook.com/airasia

AirAsia blog to share travel experiences and stories: http://blog.airasia.com

55326_Cover 4 10/14/11 5:46 PM

T 3 6 0 _ N o v _ E J . p d f P a g e 1 1 0 / 1 0 / 1 1 , 3 : 4 6 P M

captains address

At AirAsia, giving to those in need comes naturally. It is second nature for us to reach out across borders to help our brothers and sisters in the ASEAN region and beyond, during their timeof need.

The monsoon season with its heavy rains is something that we are accustomed to in the tropics and it often causes massive ooding. Unfortunately, things took a turn for the worse in the Philippines recently when typhoon Nesat hit the country last month displacing thousands of people. AirAsia responded immediately by offering free transportation of aid to the country.

The aim of lending assistance to nations in need comes not because we want to look good in the press or trumpet our CSR activities. In reality, we help because of the links we have with these nations. As a global airline, not only we y to many of these countries, AirAsia also has a huge workforce that hails from all corners of the world. When a country is hit by a calamity, somewhere, an AirAsia Allstar (thats how we refer our staff members) too is affected.

AirAsia was at the forefront of relief efforts in the wake of the tsunami that struck the region in 2004. The following year, after the terrorist bombings in Bali, we helped support the revival of tourism in the island by giving away 12,000 free ights to the destination.

In the year 2008, the region was again affected by natural disasters and social unrest when cyclone Nargis hit Myanmar, an earthquake caused massive destruction in Sichuan, China and, Bangkoks Suvarnabhumi airport was shut down after a strike, leaving travellers stranded. Once again, AirAsia facilitated relief efforts and rescue missions. When a 7.6-magnitude earthquake hit Sumatra in September 2009, AirAsia ew families of the victims, relief agencies, Indonesian journalists and airport of cials from Jakarta to Padang. We also helped transport 1.5 tonnes of

supplies, including food and clothing for survivors.

When Japan was hit by a devastating earthquake and an ensuing tsunami, AirAsia launched the To Japan with Love campaign, ying humanitarian aid into Japan and raising funds for our friends there. Christchurch in New Zealand too suffered blows recently when it was hit by repeated earthquakes. AirAsia supported recovery initiatives to restore iconic heritage buildings in the city by donating a percentage of

proceeds from ticket sales to and from Christchurch.

As a truly ASEAN brand, AirAsia will continuously and tirelessly champion the region as a premier travel and tourist destination. We continue to link the ASEAN community with cities across Asia, Australia and Europe. But just like how we provided wings so that Now Everyone Can Fly, the success of our brand has provided us with wings to lend a hand to those in need. We believe that no corporation can live apart from the community it serves and we are rmly committed in practising what we preach.

ASEAN&

Dato Kamarudin MeranunAirAsia DeputyGroup CEO

TrulyBeyond

AirAsia was there to help our friends in Japan with theTo Japan with Love campaign.

AirAsia provided several rescue ights to evacuate Malaysianstudents in Egypt when socialunrest broke out in February 2011.

6 travel3sixty november

55326_Cover 6 10/14/11 5:13 PM

captains address

At AirAsia, giving to those in need comes naturally. It is second nature for us to reach out across borders to help our brothers and sisters in the ASEAN region and beyond, during their timeof need.

The monsoon season with its heavy rains is something that we are accustomed to in the tropics and it often causes massive ooding. Unfortunately, things took a turn for the worse in the Philippines recently when typhoon Nesat hit the country last month displacing thousands of people. AirAsia responded immediately by offering free transportation of aid to the country.

The aim of lending assistance to nations in need comes not because we want to look good in the press or trumpet our CSR activities. In reality, we help because of the links we have with these nations. As a global airline, not only we y to many of these countries, AirAsia also has a huge workforce that hails from all corners of the world. When a country is hit by a calamity, somewhere, an AirAsia Allstar (thats how we refer our staff members) too is affected.

AirAsia was at the forefront of relief efforts in the wake of the tsunami that struck the region in 2004. The following year, after the terrorist bombings in Bali, we helped support the revival of tourism in the island by giving away 12,000 free ights to the destination.

In the year 2008, the region was again affected by natural disasters and social unrest when cyclone Nargis hit Myanmar, an earthquake caused massive destruction in Sichuan, China and, Bangkoks Suvarnabhumi airport was shut down after a strike, leaving travellers stranded. Once again, AirAsia facilitated relief efforts and rescue missions. When a 7.6-magnitude earthquake hit Sumatra in September 2009, AirAsia ew families of the victims, relief agencies, Indonesian journalists and airport of cials from Jakarta to Padang. We also helped transport 1.5 tonnes of

supplies, including food and clothing for survivors.

When Japan was hit by a devastating earthquake and an ensuing tsunami, AirAsia launched the To Japan with Love campaign, ying humanitarian aid into Japan and raising funds for our friends there. Christchurch in New Zealand too suffered blows recently when it was hit by repeated earthquakes. AirAsia supported recovery initiatives to restore iconic heritage buildings in the city by donating a percentage of

proceeds from ticket sales to and from Christchurch.

As a truly ASEAN brand, AirAsia will continuously and tirelessly champion the region as a premier travel and tourist destination. We continue to link the ASEAN community with cities across Asia, Australia and Europe. But just like how we provided wings so that Now Everyone Can Fly, the success of our brand has provided us with wings to lend a hand to those in need. We believe that no corporation can live apart from the community it serves and we are rmly committed in practising what we preach.

ASEAN&

Dato Kamarudin MeranunAirAsia DeputyGroup CEO

TrulyBeyond

AirAsia was there to help our friends in Japan with theTo Japan with Love campaign.

AirAsia provided several rescue ights to evacuate Malaysianstudents in Egypt when socialunrest broke out in February 2011.


55326_Cover 6 10/14/11 5:13 PM

T 3 6 0 _ N o v _ S e o u l . p d f P a g e 1 3 0 / 0 9 / 1 1 , 6 : 3 1 P M

inbox

Like what you read in Travel 3Sixty? Share your thoughts with us! To show you how much we appreciate your feedback, well give the best letter of the month a fabulous prize and the other three letters will receive a RM 50 e-gift voucher each. Email your feedback to [email protected].

Travel 3Sixty reserves the right to edit letters for clarity and length, and only letters regarding articles will stand to win a prize.

Great Customer Service by @AirAsia for thinking about

customers rst. The service was awless. Matej Hargas

@Empressrox, just dicovered that Da Nang is also a sur ng spot. Just an idea for AirAsia to promote. Ahmad Maghfur Usman

Let me chare why you should take AirAsia for KUL-SG. Its cheaper, you get to board rst and have your choice of meal too. Cant get that with XX airlines econ. Joel Chong

Heres the buzz on AirAsias Twitter, Facebook and Weibo pages

Thanks to you! Ive almost done the longest trip in

my history, Five weeks, nine new countries, 20 new cities! Lastly, headint to Australia.Jun Pranolo

Ive just booked Bali including hotel for 2 for just RM500+! You guys rock! Ji-Ho Ngai

Ever since Tony founded AirAsia, Ive never stopped ying to Kota Kinabalu yearly from KL. Thanks for giving me a pair of wings.Lian Kok Tong

Thanks so much for the Promo Fares on AirAsia. I stayed up till 5am just to book 6 ights. It was worth it! the total for 6 ights was only $80! Michale Gonzalez

F1 FRENZYA picture speaks a thousand words. How true! The front cover of the Sept. 2011 issue of Travel 3Sixty vividly captured technicians scurrying about their assigned task of xing a race car at a pit stop. Further ipping the pages, I discovered how detailed their efforts were in completing a task an apt reminder that TEAMWORK alone ensures success. Admittedly, despite being clueless and never a fan of F1, I actually digested all the information in the article. Perhaps I might just turn up for the next F1 race! ~ Dr Chin Loi Fei, via Email

*T&C apply. *Luggage shown here for illustration purpose only. Colours may vary.

LETTER OF THE MONTH WINS A RM918 VOUCHER TO BE REDEEMED AGAINST AN ATC 0912 28 LUGGAGE.*

Im going for my honeymoon with my

loved one to Kota Kinabalu, Kapalai Island and Singapore! Thanks @AirAsia and @KathleenTan. Do you still remember me? I was your No.1 fan at Chengdu gathering! :-D Sunkistchu

AA must y to Chongqin! Then we dont need to carry our luggage to transit at Chengdu, Guilin or Shenzhen to y to Southeast Asia. @AirAsia, the people in Chongqin welcome you! Walker0819

A SMALL WORLD AFTER ALLOn a trip to Bali, I was attracted to the article A World of Fiestas (Sept 2011). I could not agree more with the fact that discovering a country is not only about its touristy places but about the people and what they actually do and enjoy. What struck me as I read the article is that a ight full of passengers is just as interesting a place to start discovering other countries, people and cultures. I looked around and realised I was seated amidst people from France, China and India. All I had to do was say bonjour to the passenger next to me, which resulted in non-stop banter till we landed in KL. ~ Anubhav Shrivastava, Kuala Lumpur

ROOT OF HAPPINESSSamantha Browns comments in Jetsetter Travel 3Sixty (Sept 2011) made me re ect on my life as a

foreigner, working and living far away from my comfort zone which is

my family and my home. For whatever reasons we choose to be away from our comfort zones, the sacri ce remains the same. But, however far we go, albeit real happiness being relative to every individual, sooner or later we realise that the source of joy and happiness is still returning to our roots. ~ Claire Mendoza, via Email

S

tive to

On a Fiestthat placand igstaloofroboinS

LETTEROF THE

MONTH!


55326_t360 Nov2011_1 8 10/14/11 3:48 PM

inbox

Like what you read in Travel 3Sixty? Share your thoughts with us! To show you how much we appreciate your feedback, well give the best letter of the month a fabulous prize and the other three letters will receive a RM 50 e-gift voucher each. Email your feedback to [email protected].

Travel 3Sixty reserves the right to edit letters for clarity and length, and only letters regarding articles will stand to win a prize.

Great Customer Service by @AirAsia for thinking about

customers rst. The service was awless. Matej Hargas

@Empressrox, just dicovered that Da Nang is also a sur ng spot. Just an idea for AirAsia to promote. Ahmad Maghfur Usman

Let me chare why you should take AirAsia for KUL-SG. Its cheaper, you get to board rst and have your choice of meal too. Cant get that with XX airlines econ. Joel Chong

Heres the buzz on AirAsias Twitter, Facebook and Weibo pages

Thanks to you! Ive almost done the longest trip in

my history, Five weeks, nine new countries, 20 new cities! Lastly, headint to Australia.Jun Pranolo

Ive just booked Bali including hotel for 2 for just RM500+! You guys rock! Ji-Ho Ngai

Ever since Tony founded AirAsia, Ive never stopped ying to Kota Kinabalu yearly from KL. Thanks for giving me a pair of wings.Lian Kok Tong

Thanks so much for the Promo Fares on AirAsia. I stayed up till 5am just to book 6 ights. It was worth it! the total for 6 ights was only $80! Michale Gonzalez

F1 FRENZYA picture speaks a thousand words. How true! The front cover of the Sept. 2011 issue of Travel 3Sixty vividly captured technicians scurrying about their assigned task of xing a race car at a pit stop. Further ipping the pages, I discovered how detailed their efforts were in completing a task an apt reminder that TEAMWORK alone ensures success. Admittedly, despite being clueless and never a fan of F1, I actually digested all the information in the article. Perhaps I might just turn up for the next F1 race! ~ Dr Chin Loi Fei, via Email

*T&C apply. *Luggage shown here for illustration purpose only. Colours may vary.

LETTER OF THE MONTH WINS A RM918 VOUCHER TO BE REDEEMED AGAINST AN ATC 0912 28 LUGGAGE.*

Im going for my honeymoon with my

loved one to Kota Kinabalu, Kapalai Island and Singapore! Thanks @AirAsia and @KathleenTan. Do you still remember me? I was your No.1 fan at Chengdu gathering! :-D Sunkistchu

AA must y to Chongqin! Then we dont need to carry our luggage to transit at Chengdu, Guilin or Shenzhen to y to Southeast Asia. @AirAsia, the people in Chongqin welcome you! Walker0819

A SMALL WORLD AFTER ALLOn a trip to Bali, I was attracted to the article A World of Fiestas (Sept 2011). I could not agree more with the fact that discovering a country is not only about its touristy places but about the people and what they actually do and enjoy. What struck me as I read the article is that a ight full of passengers is just as interesting a place to start discovering other countries, people and cultures. I looked around and realised I was seated amidst people from France, China and India. All I had to do was say bonjour to the passenger next to me, which resulted in non-stop banter till we landed in KL. ~ Anubhav Shrivastava, Kuala Lumpur

ROOT OF HAPPINESSSamantha Browns comments in Jetsetter Travel 3Sixty (Sept 2011) made me re ect on my life as a

foreigner, working and living far away from my comfort zone which is

my family and my home. For whatever reasons we choose to be away from our comfort zones, the sacri ce remains the same. But, however far we go, albeit real happiness being relative to every individual, sooner or later we realise that the source of joy and happiness is still returning to our roots. ~ Claire Mendoza, via Email

S

tive to

On a Fiestthat placand igstaloofroboinS

LETTEROF THE

MONTH!


55326_t360 Nov2011_1 8 10/14/11 3:48 PM

T 3 6 0 _ O c t _ P P M L . p d f P a g e 1 1 4 / 0 9 / 1 1 , 1 0 : 2 7 A M

redalert

AirAsia has clinched yet another sports sponsorship deal, becoming the of cial partner of Queens Park Rangers Football Club (QPR), a pro football club based in West London, England. AirAsia is sponsoring the clubs of cial away and third jersey for the next two seasons.

QPR, which was formed in 1882 and scored its highest league win in 1960, returned to the Barclays Premier League for the rst time in 15 years after winning the 2010/2011 npower Championship.

AirAsia believes that no corporation can live apart from the community it serves, and continues to reach out in times of need. When typhoon Nesat slammed into the Philippines in September, devastating parts of the country and leaving thousands homeless, AirAsia responded immediately. To facilitate relief efforts during this crisis, AirAsia offered air assistance and freed up cargo space to transport aid to the Philippines. NGOs, aid and humanitarian agencies, and members of the public who are keen to help, may email requests to [email protected]

AirAsia has launched a new and innovative feature allowing guests with smart phones to purchase AirAsia INSURE Travel Protection Plan while making bookings via AirAsia Mobile. Currently, AirAsia Mobile is supported on iPhone, Blackberry, Android and WAP-enabled phones. For more info on AirAsia INSURE, visit www.airasiainsure.com

OUR LOGO ON QPRS AWAY AND THIRD SHIRT DOES NOT ONLY SYMBOLISE OUR ENERGETIC PARTNERSHIP, BUT ALSO A JOINT-REPRESENTATION OF THE HARD WORK AND CHALLENGES THAT WE WENT THROUGH FOR AIRASIA TO BE THE WORLDS BEST LOW COST AIRLINE FOR THREE CONSECUTIVE YEARS AND, QPR TO MAKE A COMEBACK INTO TOP FLIGHT FOOTBALL FOR THE FIRST TIME IN 15 YEARS. ~ KATHLEEN TAN , AIRASIA REGIONAL HEAD OF COMMERCIAL

TRAVEL SMART A HELPING HAND

Long Live the QUEEN

QPRs CEO, Phillip Beard posing with AirAsia FAs wearing the

teams away and third jersey at Loftus Road Stadium, London.


55326_t360 Nov2011_1 10 10/14/11 5:14 PM

Beginning Dec 16, AirAsia will spread its wings to Da Nang, Vietnams third largest city, with four ights a week. This fabulous holiday destination has something for everyone. While history buffs are sure to love the UNESCO World Heritage-listed town of Hoi An, My Son Sanctuary and the Imperial City of Hue, sun seekers will delight at the variety of beautiful beaches like My Khe, Non Nuoc and Cua Dai. If youre after a mix of heritage and adventure, head to the Marble Mountains where you can explore caves, tunnels and labyrinths, visit Buddhist sanctuaries and watch artisans carve stone sculptures.

GREAT AIRFARES AND HOLIDAY PACKAGES TO DA NANG AVAILABLE AT WWW.AIRASIA.COM!

The AirAsia Badminton Team emerged runners up recently at the Airline Sports and Culture Association (ASCA) world inter airline badminton tournament in Dubai, beating teams from other airlines. Commenting on the teams performance, team captain, Jason Lim said, Overall, Im proud of my teams ghting spirit and their determination to deliver only thebest performance.

For the second consecutive year, AirAsia has been named Number 1 Budget Carrier in Smart Travel Asias Best in Travel poll. Smart Travel Asia is an online magazine with a worldwide readership of one million, and the poll is based on actual experience, word-of-mouth, and brand impressions drawn from advertising and editorial in the media.

In September, AirAsia X launched a fabulous promotion across its network with X-tra low all-in fares from as little as RM279 to Seoul; RM349 to New Delhi and Mumbai; RM589 to Christchurch, New Zealand and RM809 to London and Paris.

For upcoming promotions and special airfares, follow us on facebook.com/AirAsia and twitter.com/AirAsia

DA NANG in December

AGAIN!BEST

THIS WORLD ON SALE PROMOTION WILL FURTHER REINFORCE OUR PRINCIPLE AND PROMISE OF OFFERING AFFORDABLE VALUE-FOR-MONEY FARES TO OUR GUESTS, WHICH ENABLES EVERYONE TO FLY AND EXPERIENCE THE DESTINATIONS WE OFFER. ~ AZRAN OSMAN-RANI, AIRASIA X CEO

Smashing

X-Citing

SALE

Success

Jasmine Lee, Commercial Director of AirAsia Berhad (left) and Kathleen Tan, AirAsia Regional Head of Commercial (on motorbike) with AirAsia FAs at the launch in Kuala Lumpur.


55326_t360 Nov2011_1 12 10/14/11 5:08 PM

Beginning Dec 16, AirAsia will spread its wings to Da Nang, Vietnams third largest city, with four ights a week. This fabulous holiday destination has something for everyone. While history buffs are sure to love the UNESCO World Heritage-listed town of Hoi An, My Son Sanctuary and the Imperial City of Hue, sun seekers will delight at the variety of beautiful beaches like My Khe, Non Nuoc and Cua Dai. If youre after a mix of heritage and adventure, head to the Marble Mountains where you can explore caves, tunnels and labyrinths, visit Buddhist sanctuaries and watch artisans carve stone sculptures.

GREAT AIRFARES AND HOLIDAY PACKAGES TO DA NANG AVAILABLE AT WWW.AIRASIA.COM!

The AirAsia Badminton Team emerged runners up recently at the Airline Sports and Culture Association (ASCA) world inter airline badminton tournament in Dubai, beating teams from other airlines. Commenting on the teams performance, team captain, Jason Lim said, Overall, Im proud of my teams ghting spirit and their determination to deliver only thebest performance.

For the second consecutive year, AirAsia has been named Number 1 Budget Carrier in Smart Travel Asias Best in Travel poll. Smart Travel Asia is an online magazine with a worldwide readership of one million, and the poll is based on actual experience, word-of-mouth, and brand impressions drawn from advertising and editorial in the media.

In September, AirAsia X launched a fabulous promotion across its network with X-tra low all-in fares from as little as RM279 to Seoul; RM349 to New Delhi and Mumbai; RM589 to Christchurch, New Zealand and RM809 to London and Paris.

For upcoming promotions and special airfares, follow us on facebook.com/AirAsia and twitter.com/AirAsia

DA NANG in December

AGAIN!BEST

THIS WORLD ON SALE PROMOTION WILL FURTHER REINFORCE OUR PRINCIPLE AND PROMISE OF OFFERING AFFORDABLE VALUE-FOR-MONEY FARES TO OUR GUESTS, WHICH ENABLES EVERYONE TO FLY AND EXPERIENCE THE DESTINATIONS WE OFFER. ~ AZRAN OSMAN-RANI, AIRASIA X CEO

Smashing

X-Citing

SALE

Success

Jasmine Lee, Commercial Director of AirAsia Berhad (left) and Kathleen Tan, AirAsia Regional Head of Commercial (on motorbike) with AirAsia FAs at the launch in Kuala Lumpur.


55326_t360 Nov2011_1 12 10/14/11 5:08 PM

T 3 6 0 _ N o v _ T u n e H . p d f P a g e 1 1 0 / 3 / 1 1 , 3 : 5 0 P M

In October, winners of AirAsias ZAiA Cirque du Soleil Show contest received their VIP tickets to watch this theatrical extravaganza about a young girls journey of self-discovery. If youd like to catch this amazing show, purchase your tickets at www.airasiaredtix.com and check out great hotel and ight packages that offer up to 40% savings at www.airasiago.com.

Dont miss upcoming contests and promotions. Be a Fan of facebook.com/AirAsia and follow AirAsias twitter.com/AirAsia for real-time updates.

Thai AirAsia has launched direct ights between Chiang Mai and Ubon Ratchathani, Thailand. Commenting on this new route, Tassapon Bijleveld, CEO of Thai AirAsia said It is our pride to be an airline that links people and creates good connectivity between provinces. AirAsias Chiang Mai Ubon Ratchthani route will create a golden triangle connecting North, Northeast (Isaan) and South of Thailand! AirAsia ies between these two destinations three times a week. To book your ight, visit www.airasia.com

Thai AirAsia is sponsoring the Royal Flora 2011, an international horticultural exposition that runs from November 9 till February 15 next year in Chiang Mai, Thailand. With the theme Greenitude, the event focuses on reducing global warming to save the Earth and improve our quality of life. With over 30 indoor and outdoor gardens blooming with exotic plants from around the world, visitors will also get to see a fabulous display put on by AirAsia our very own airplane crafted from thousands of tropical owers.

ALL ABOUT BAGSDrop off bags that you intend to check in at the baggage drop counter, and have your travel documents veri ed. To enjoy up to 50% savings, be sure to pre-book your Supersize Baggage online at www.airasia.com. Supersizes include 15kg, 20kg, 25kg and 30kg.

Magic in Macau

Flower Power

FLY TO CHIANG MAI! AirAsia operates daily ights to Chiang Mai from Kuala Lumpur and Singapore; and Bangkok, Hat Yai and Phuket in Thailand. Book your ights at www.airasia.com

MOBILE CHECK-INVisit mobile.airasia.com to check-in, and receive your 2D barcode via SMS or email. Scan your 2D barcode at the Self Check-in kiosks at the airport to print your boarding pass.

AirAsia introduced a counter check-in fee of RM10 per guest in September 2011 but guests can still enjoy free and convenient self check-in options via the web, mobile and kiosk.

WEB CHECK-INVisit checkin.airasia.com to check-in and print your boarding pass. No printer? No problem. Opt to have a 2D barcode sent via SMS or email, so you can print your boarding pass at the airport.

FREE CHECK-IN

KIOSK CHECK-INJust enter your travel details at the check-in kiosk at the airport and a boarding pass will be printed immediately.

CHIANG MAI TO UBON


55326_t360 Nov2011_1 14 13/10/11 1:29 PM

In October, winners of AirAsias ZAiA Cirque du Soleil Show contest received their VIP tickets to watch this theatrical extravaganza about a young girls journey of self-discovery. If youd like to catch this amazing show, purchase your tickets at www.airasiaredtix.com and check out great hotel and ight packages that offer up to 40% savings at www.airasiago.com.

Dont miss upcoming contests and promotions. Be a Fan of facebook.com/AirAsia and follow AirAsias twitter.com/AirAsia for real-time updates.

Thai AirAsia has launched direct ights between Chiang Mai and Ubon Ratchathani, Thailand. Commenting on this new route, Tassapon Bijleveld, CEO of Thai AirAsia said It is our pride to be an airline that links people and creates good connectivity between provinces. AirAsias Chiang Mai Ubon Ratchthani route will create a golden triangle connecting North, Northeast (Isaan) and South of Thailand! AirAsia ies between these two destinations three times a week. To book your ight, visit www.airasia.com

Thai AirAsia is sponsoring the Royal Flora 2011, an international horticultural exposition that runs from November 9 till February 15 next year in Chiang Mai, Thailand. With the theme Greenitude, the event focuses on reducing global warming to save the Earth and improve our quality of life. With over 30 indoor and outdoor gardens blooming with exotic plants from around the world, visitors will also get to see a fabulous display put on by AirAsia our very own airplane crafted from thousands of tropical owers.

ALL ABOUT BAGSDrop off bags that you intend to check in at the baggage drop counter, and have your travel documents veri ed. To enjoy up to 50% savings, be sure to pre-book your Supersize Baggage online at www.airasia.com. Supersizes include 15kg, 20kg, 25kg and 30kg.

Magic in Macau

Flower Power

FLY TO CHIANG MAI! AirAsia operates daily ights to Chiang Mai from Kuala Lumpur and Singapore; and Bangkok, Hat Yai and Phuket in Thailand. Book your ights at www.airasia.com

MOBILE CHECK-INVisit mobile.airasia.com to check-in, and receive your 2D barcode via SMS or email. Scan your 2D barcode at the Self Check-in kiosks at the airport to print your boarding pass.

AirAsia introduced a counter check-in fee of RM10 per guest in September 2011 but guests can still enjoy free and convenient self check-in options via the web, mobile and kiosk.

WEB CHECK-INVisit checkin.airasia.com to check-in and print your boarding pass. No printer? No problem. Opt to have a 2D barcode sent via SMS or email, so you can print your boarding pass at the airport.

FREE CHECK-IN

KIOSK CHECK-INJust enter your travel details at the check-in kiosk at the airport and a boarding pass will be printed immediately.

CHIANG MAI TO UBON


55326_t360 Nov2011_1 14 13/10/11 1:29 PM

T 3 6 0 _ N o v _ G P T . p d f P a g e 1 2 7 / 0 9 / 1 1 , 4 : 5 4 P M

On November 30, AirAsia X will launch four ights a week between Kuala Lumpur and Osaka prefecture in Japans Kansai region. To tickle your travel palate, here are a few hotpots youll not want to miss.

VISIT Osakas ultra-modern subterranean

National Museum of Art showcases a wealth of Japanese and international contemporary art. www.nmao.go.jp

Dotonbori is a great place to take in Osakas lively dining and nightlife scene, and catch a bunraku puppet show or theatre performances.

SpaWorld is an onsen theme park with thematic hot springs from around the world, including a Persian bath reminiscent of the Persepolis, an onsen inspired by Italys famous Blue Grotto and an Atlantis-style hot spring with sharks and tropical sh swimming below. www.spaworld.co.jp

The Osaka Castle is one of Japans most famous. It played a major role in the uni cation of Japan in the 16th century.

Momofuku Ando Instant Ramen Museum is the place to go to learn about Japans popular noodles and create your very own cup of noodles. www.nissin-noodles.com

The Osaka Maritime Museum offers a journey through maritime history and a look at a life-size replica Edo period trading ship. www.jikukan-ogbc.jp

Universal Studios Japan is the place to go for adrenaline-pumping theme park rides, 3D adventures, and a chance to meet your favourite characters including Shrek, Popeye and Hello Kitty. www.usj.co.jp

HERE WE COME!

AUTUMN COLOURSNovember is a great time to visit Japan. In autumn, the weather is relatively dry and mild, and the autumn leaves are lovely. In fact, locals often gather at leafy spots to take in the colourful sights. www.jnto.go.jp

EAT Osaka-style okonomiyaki is a

savoury pancake made with grated yam, pork or bacon, octopus, kimchi and cheese.

Takoyaki are fried or grilled octopus dumplings, and can be found at street stalls and specialty takoyaki eateries.

Tecchiri is fugu or puffer sh hot pot, and is very popular delicacy in Osaka. Due to the fact that fugu contains lethal poison, chefs require a special license to serve it.

OSAKA,IM

AG

E: J

NTO

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GE

: JN

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Autumnal foliage in Gakuenji Temple

Matsue Castle in autumn


55326_t360 Nov2011_1 16 10/14/11 3:47 PM

On November 30, AirAsia X will launch four ights a week between Kuala Lumpur and Osaka prefecture in Japans Kansai region. To tickle your travel palate, here are a few hotpots youll not want to miss.

VISIT Osakas ultra-modern subterranean

National Museum of Art showcases a wealth of Japanese and international contemporary art. www.nmao.go.jp

Dotonbori is a great place to take in Osakas lively dining and nightlife scene, and catch a bunraku puppet show or theatre performances.

SpaWorld is an onsen theme park with thematic hot springs from around the world, including a Persian bath reminiscent of the Persepolis, an onsen inspired by Italys famous Blue Grotto and an Atlantis-style hot spring with sharks and tropical sh swimming below. www.spaworld.co.jp

The Osaka Castle is one of Japans most famous. It played a major role in the uni cation of Japan in the 16th century.

Momofuku Ando Instant Ramen Museum is the place to go to learn about Japans popular noodles and create your very own cup of noodles. www.nissin-noodles.com

The Osaka Maritime Museum offers a journey through maritime history and a look at a life-size replica Edo period trading ship. www.jikukan-ogbc.jp

Universal Studios Japan is the place to go for adrenaline-pumping theme park rides, 3D adventures, and a chance to meet your favourite characters including Shrek, Popeye and Hello Kitty. www.usj.co.jp

HERE WE COME!

AUTUMN COLOURSNovember is a great time to visit Japan. In autumn, the weather is relatively dry and mild, and the autumn leaves are lovely. In fact, locals often gather at leafy spots to take in the colourful sights. www.jnto.go.jp

EAT Osaka-style okonomiyaki is a

savoury pancake made with grated yam, pork or bacon, octopus, kimchi and cheese.

Takoyaki are fried or grilled octopus dumplings, and can be found at street stalls and specialty takoyaki eateries.

Tecchiri is fugu or puffer sh hot pot, and is very popular delicacy in Osaka. Due to the fact that fugu contains lethal poison, chefs require a special license to serve it.

OSAKA,

IMA

GE

: JN

TO

IMA

GE

: JN

TO

Autumnal foliage in Gakuenji Temple

Matsue Castle in autumn


55326_t360 Nov2011_1 16 10/14/11 3:47 PM

T 3 6 0 _ N o v _ S i n g e x . p d f P a g e 1 7 / 1 0 / 1 1 , 1 0 : 5 6 A M

Contemporary art gallery Lespace La Valle Village in Paris will be hosting the works of talented photographer Iris Della Roca until January 2012. The 25-year-old is showcasing a series of photographic prints called As the king is not humble, may the humble be king, a moving and optimistic portrayal of the children of Rochina. The gallery is located at La Valle Village, a must see shopping destination where visitors can have their pick of all things trs chic. www.lavalleevillage.com

Comyns range of luxury sterling silver products feature a collection of condiment sets in the shape of frogs, hares and owls. The range, with its ne craftsmanship and designs, allow users to appreciate the beauty of silver in various forms. The Comyns Silver Condiment Set consists a pair of salt and pepper shakers and, a mustard pot with an individually designed spoon. Available at Pavilion KL, Suria KLCC and the Royal Selangor Visitor Centre in Kuala Lumpur.

ART AttackSILVERMENAGERIE

bulletin

ZIPPINGABOUTZiptrek Ecotours in Queenstown, New Zealand, which operates the worlds steepest tree-to-tree Flying Fox, welcomes little adventure-seekers too now. A new tethering system means that the weight minimum has now been reduced to 30kgs, allowing younger children (six years and above) to participate in the Kea 6-line Tour. The high-velocity tour, which opened in November 2010 after the companys original Moa 4-Line Tour, provides an extended zip into town experience that includes a picturesque 20-minute trek through the ancient native beech forest on the Tiki Trail. www.ziptrek.com


55326_t360 Nov2011_1 18 10/14/11 3:47 PM

Contemporary art gallery Lespace La Valle Village in Paris will be hosting the works of talented photographer Iris Della Roca until January 2012. The 25-year-old is showcasing a series of photographic prints called As the king is not humble, may the humble be king, a moving and optimistic portrayal of the children of Rochina. The gallery is located at La Valle Village, a must see shopping destination where visitors can have their pick of all things trs chic. www.lavalleevillage.com

Comyns range of luxury sterling silver products feature a collection of condiment sets in the shape of frogs, hares and owls. The range, with its ne craftsmanship and designs, allow users to appreciate the beauty of silver in various forms. The Comyns Silver Condiment Set consists a pair of salt and pepper shakers and, a mustard pot with an individually designed spoon. Available at Pavilion KL, Suria KLCC and the Royal Selangor Visitor Centre in Kuala Lumpur.

ART AttackSILVERMENAGERIE

bulletin

ZIPPINGABOUTZiptrek Ecotours in Queenstown, New Zealand, which operates the worlds steepest tree-to-tree Flying Fox, welcomes little adventure-seekers too now. A new tethering system means that the weight minimum has now been reduced to 30kgs, allowing younger children (six years and above) to participate in the Kea 6-line Tour. The high-velocity tour, which opened in November 2010 after the companys original Moa 4-Line Tour, provides an extended zip into town experience that includes a picturesque 20-minute trek through the ancient native beech forest on the Tiki Trail. www.ziptrek.com


55326_t360 Nov2011_1 18 10/14/11 3:47 PM

T 3 6 0 _ S e p _ S T B . p d f P a g e 1 1 / 0 8 / 1 1 , 2 : 1 6 P M

Welcome the Year of the Dragon next year with the highly anticipated Macau Lunar Dragon Commemorative Coins. The Macau Lunar Dragon coin, which is the fth coin in the collection, will feature three beautifully and intricately designed coins that boast the dragon and the renowned historical site of Senado Square, one of the 12 placese in Macau listed as a UNESCO WorldHeritage Site. www.singaporemint.com

DragonMoney!

One is a play about Us, the people, when faced with extreme and unfortunate circumstances. The other tells the tale of three just-about-to-fail relationships on New Years Eve, when anyone who kisses will blow each other up as soon as the clock rings in the New Year. Whatll Break You/ Apoca-Lips a double-billed performance, will be staged at the Kuala Lumpur Performing Arts Centre from Nov 3 13, 2011.Tickets are priced at RM70 (evening shows) and RM45 (matinee shows). Free admission for disabled wheelchair patrons. Contact KLpac Box Of ce at 03-4047 9000.www.klpac.org

Double Bill

GOLDEN VOICEWinners of the 2010 redAMP Best Band in Southeast Asia competition, Golden Dragon has just scored a recording deal with Tune Studios. Fans of the seven-piece Indonesian band can now look forward to their debut album, which promises pop-rock tunes with the sounds of Chinese classical music and orchestral elements. The band, which performs in Mandarin, draws inspiration from Hong Kong band Beyond and, Taiwanese singers Lee Hom and Jay Zhou.

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3, 45


55326_t360 Nov2011_1 20 10/14/11 3:45 PM

COOK like a CHEFThis November, Life Inspired (Li)s brand new original production The Maverick Chef makes its debut across Asia. Sit back and enjoy an unorthodox gastronomic experience, brought to you by Michelin-starred chef Alvin Leung. Catch the exclusive premiere on Nov 13, 2011 on Li (Astro B.yond ch706).

Travelers whove paid for excess baggage know how handy a scale can be to weigh luggage before boarding ights. AirAsia is now selling an electronic portable scale that will take the guesswork out from your baggage weight. The hand-held electronic device, which includes a hook and belt, measures 140 x 45 x 30mm and can weigh up to 40kgs. Its large LCD screen allows the device to be read in dimly lit situations. The battery-operated device comes with auto power off and data lock functions, as well as overload and low battery indicators. Available onboard AirAsia, AirAsiaX ights, and www.airasiamegastore.com

Join the fun at the 5th Thailand International Balloon Festival 2011 in Chiang Mai from Nov 25 to 27. With

stunning displays of colourful hot air balloons and lots of activities including

band processions and food carnival, the event is bound to delight hot air balloon fans of all ages. Visitors are encouraged to wear or carry illuminated accessories be tting this years theme, Glow Night.

www.wind-and- re.com

UP, UP &

WEIGHTY ISSUE

AWAY!


55326_t360 Nov2011_1 22 13/10/11 1:30 PM

COOK like a CHEFThis November, Life Inspired (Li)s brand new original production The Maverick Chef makes its debut across Asia. Sit back and enjoy an unorthodox gastronomic experience, brought to you by Michelin-starred chef Alvin Leung. Catch the exclusive premiere on Nov 13, 2011 on Li (Astro B.yond ch706).

Travelers whove paid for excess baggage know how handy a scale can be to weigh luggage before boarding ights. AirAsia is now selling an electronic portable scale that will take the guesswork out from your baggage weight. The hand-held electronic device, which includes a hook and belt, measures 140 x 45 x 30mm and can weigh up to 40kgs. Its large LCD screen allows the device to be read in dimly lit situations. The battery-operated device comes with auto power off and data lock functions, as well as overload and low battery indicators. Available onboard AirAsia, AirAsiaX ights, and www.airasiamegastore.com

Join the fun at the 5th Thailand International Balloon Festival 2011 in Chiang Mai from Nov 25 to 27. With

stunning displays of colourful hot air balloons and lots of activities including

band processions and food carnival, the event is bound to delight hot air balloon fans of all ages. Visitors are encouraged to wear or carry illuminated accessories be tting this years theme, Glow Night.

www.wind-and- re.com

UP, UP &

WEIGHTY ISSUE

AWAY!


55326_t360 Nov2011_1 22 13/10/11 1:30 PM

T 3 6 0 _ O c t _ S t a r H u b . p d f P a g e 1 2 / 0 9 / 1 1 , 5 : 0 4 P M

INDONESIA26th SEA GamesNov 11 - 22Jakarta, Indonesia hosts the Southeast Asian Games for the fourth time, sharing the limelight with co-host city, Palembang on Sumatra Island. www.seag2011.com

FRANCEJamiroquai in Concert Nov 22Jamiroquai, known for their soul, funk, jazz and world music, perform hits from their latest album Rock Dust Star Light at the Palais Omnisports de Paris Bercy.www.bercy.fr

calendar

NOVEMBERHONG KONGLan Kwai Fong Carnival 2011Nov 12 & 13Enjoy ne food and drinks, local art and live performances by Brazilian dancers, African drummers and magicians at one of Hong Kongs hottest party venues, Lan Kwai Fong. www.discoverhongkong.com

NEW ZEALANDTimaru Festival ofRoses Nov 24 27 Celebrate roses at one of New Zealands premier garden eventswith a sweet line-up of privategarden displays, rose themed tours and fabulous oral art creations.www.festivalofroses.co.nz

JAPANKooza Nov 23 to Jan 22, 2012Cirque du Soleils electrifying tale of an innocent boy looking for his place in the world is brought to life using acrobatic performance and the art of clowning at the Nagoya Dome, Nagoya. www.cirquedusoleil.com/en/shows/kooza/default.aspx

UNITED KINGDOMGuy Fawkes Night Nov 5Lewes, East Sussex is home to the most dramatic Guy Fawkes Night festivities in England. Locals celebrate the foiled Gunpowder Plot to assassinate King James I by burning ef gies of Guy Fawkes in a bon re and putting on grand reworks displays. www.enjoyengland.com


55326_t360 Nov2011_1 24 10/14/11 8:45 PM

INDONESIA26th SEA GamesNov 11 - 22Jakarta, Indonesia hosts the Southeast Asian Games for the fourth time, sharing the limelight with co-host city, Palembang on Sumatra Island. www.seag2011.com

FRANCEJamiroquai in Concert Nov 22Jamiroquai, known for their soul, funk, jazz and world music, perform hits from their latest album Rock Dust Star Light at the Palais Omnisports de Paris Bercy.www.bercy.fr

calendar

NOVEMBERHONG KONGLan Kwai Fong Carnival 2011Nov 12 & 13Enjoy ne food and drinks, local art and live performances by Brazilian dancers, African drummers and magicians at one of Hong Kongs hottest party venues, Lan Kwai Fong. www.discoverhongkong.com

NEW ZEALANDTimaru Festival ofRoses Nov 24 27 Celebrate roses at one of New Zealands premier garden eventswith a sweet line-up of privategarden displays, rose themed tours and fabulous oral art creations.www.festivalofroses.co.nz

JAPANKooza Nov 23 to Jan 22, 2012Cirque du Soleils electrifying tale of an innocent boy looking for his place in the world is brought to life using acrobatic performance and the art of clowning at the Nagoya Dome, Nagoya. www.cirquedusoleil.com/en/shows/kooza/default.aspx

UNITED KINGDOMGuy Fawkes Night Nov 5Lewes, East Sussex is home to the most dramatic Guy Fawkes Night festivities in England. Locals celebrate the foiled Gunpowder Plot to assassinate King James I by burning ef gies of Guy Fawkes in a bon re and putting on grand reworks displays. www.enjoyengland.com


55326_t360 Nov2011_1 24 10/14/11 8:45 PM

MALAYSIAPenang Bridge Marathon Nov 20Runners dash across Penangs iconic 13.5-km long bridge, touted as one of the worlds longest, during a marathon that moves along the islands scenic coastal highway.www.penangmarathon.gov.my

THE PHILIPPINESAnnual Pinatubo Trek Nov 30Every year, trekkers take a two-hour walk to the crater of Mt. Pinatubo to commemorate the dramatic eruption of 1991, and appreciate the beauty of nature.www.tourism.gov.ph

Hot Dates!

3-NATION CHARITY RIDE 2011 Nov 18 - 20Bikers from Thailand, Malaysia and Singapore roar into Malacca, Malaysia for the biggest event on the regional super biking calendar.

MAGIC MIRROR THE MUSICAL Nov 25 Dec 4The legend of Guan Yin comes to life at Istana Budaya, Kuala Lumpur. Appearing as a wise general during the time of the Tang dynasty, Guan Yin defeats a demonic army, and bequeaths to the people a magic mirror that shows past karma and future consequences.

Be our fan on FaceBook.com/AirAsiaRedTix, follow us on Twitter.com/RedTix and purchase your tickets for the abovementioned events at AirAsiaRedTix.com

INDIAPushkar Camel Fair Nov 1 9Desert nomads, farmers and traders gather in Pushkar, Rajasthan to haggle over camels and enjoy a fair lled with tented bazaars, folk music, and camel cart rides and races.www.rajasthantourism.gov.in

JAPAN Shichi-Go-San (Childrens Shrine-Visiting Day) Nov 15www.jnto.go.jp SINGAPORE World Beats Nov 17 & 18 www.worldbeats.asia MALAYSIA Bamboo Music Festival Nov 30 www.sabahtourism.com THE PHILIPPINES The Ugly World Tour Nov 19 www.ticketworld.com.ph

THAILANDLoi Krathong Festival Nov 10On the full moon of the 12th lunar month, Thais oat traditional banana leaf rafts or krathong down the countrys waterways to symbolise the release of negative feelings. In northern cities like Chiang Mai, beautiful lanterns called khom loi ll the sky. www.tourismthailand.org

AUSTRALIAMovember Nov 1 - 30Grow your Mo (moustache) to raise awareness and funds for mens health issues, speci cally prostate cancer and depression. www.movember.com

SINGAPOREAffordable Art Fair Nov 18 20Making art more accessible, this fair serves up affordable art from over 70 established and new art galleries, and features works by celebrity artists Damien Hirst,Takashi Murakami, and emerging Singaporean star Justin Lee. www.affordableartfair.sg

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november travel3sixty 25

55326_t360 Nov2011_1 25 10/14/11 3:43 PM

cuisine

Every city has its special attractions, iconic landmarks, unique appeal and of course, its own delightful cuisine. Joining this rank of must-see, must-try is the amazingly wonderful desserts, cakes and sweetmeats that showcase the local culinary arts and the skills required to make these mouth-watering morsels. But lets not kid ourselves. We love our desserts and these sinfully rich, gooey and sticky cakes and sweets simply make for a memorable holiday! We asked our AirAsia Allstars to tell us about the best dessert from their home cities and heres what they had to say! So, the next time you visit their home cities, make sure you savour the sweets too!

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55326_t360 Nov2011_1 26 10/14/11 3:41 PM

cuisine

Every city has its special attractions, iconic landmarks, unique appeal and of course, its own delightful cuisine. Joining this rank of must-see, must-try is the amazingly wonderful desserts, cakes and sweetmeats that showcase the local culinary arts and the skills required to make these mouth-watering morsels. But lets not kid ourselves. We love our desserts and these sinfully rich, gooey and sticky cakes and sweets simply make for a memorable holiday! We asked our AirAsia Allstars to tell us about the best dessert from their home cities and heres what they had to say! So, the next time you visit their home cities, make sure you savour the sweets too!

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55326_t360 Nov2011_1 26 10/14/11 3:41 PM

THAILAND

Sticky Rice with MangoThis is a foolproof dessert with a clever play on taste, texture, avour and aroma. Although Thailand has loads of delicious and intricate desserts, the simple sticky rice with mango reigns supreme as a simple but satisfying dessert. Called Khao Niaow Ma Muang, the steamed glutinous rice is mixed with a little sugar, salt and coconut cream before being served with generous helping of sliced mangoes, lashings of thickened coconut cream and a sprinkling of crushed mung beans. Its best eaten when the rice warm and the mango cold. Try using mangoes that are fully ripe but rm and with a slight tartness to it. The coconut cream topping is optional as the rice is already rich.

MALAYSIA

Kuih BakarA dense and fragrant cake that looks a little like the bibingka from Sri Lanka and Philippines, this is a very popular Malay cake that is best cooked over embers for that smoky aroma. Rich with eggs and coconut cream and fragrant with pandan (screwpine) leaf extract that also lends the cake its green colour, this is a perennial favourite enjoyed with a cup of tea. At times called Kuih Kemboja, the top and bottom of the cake is always left to brown a little more for contrasting texture and avour. Traditionally, the cake is baked in a brass mould shaped like a large ower over charcoal but using any metal or heatproof glass mould in a modern oven will yield good results too. A little sprinkling of sesame on top of the cake adds a pretty touch and nutty crunch. Its easily available and almost every Malay kuih (cakes) seller will sell this simple but rich cake. Try making it yourself with this recipe at http://liling2000.blogsot.com

This is my favourite Malay kuih thats delicious and fragrant with pandan leaf extract. Its also very easy to make and you can change the avours from pandan to cream of corn, sesame seed paste or muscovado sugar for a deeply rich sweet cake.~ Shirene Moong, New Media Executive, AirAsia Berhad

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The Thai people are very adept at creating exquisite desserts and they always nd ways to incorporate fresh fruits into their dishes. This dessert is very simple to make but the rich and fragrant rice is beautifully complemented by the tart mango slices, making it quite dif cult to stop once you start eating it.~Thanit Thanathanmanont, Revenue Manager, AirAsia Thailand

55326_t360 Nov2011_1 27 10/14/11 5:14 PM

CHINA

Sweet SoupsThe Chinese are not great fans of dessert but are partial to sweet soups or tong sui. The term refers to any warm and sweet soup and the variety is endless. This concept of drinking your dessert may be strange to Western palates but the Chinese have been enjoying this for centuries, and many soups are drunk for thier medicinal properties. The most common ones are adzuki bean, black-eyed peas, peanut, walnut and mung bean soup. The preparation does take a little time to cook the beans fully till they are partially dissolved into the liquids. Instead of white sugar, rock sugar and raw sugar are used for a deeper nuance. Also, the soups can range from rich creamy varieties to thin, clear, consomm-like ones with certain herbs and berries thrown in for added potency. Shops that sell tong sui will often have a few pots of different soups, which make a ful lling dessert, especially on cold nights. Heres a simple black sesame recipe at www.malaysiabest.net

Tai Leung Pak Kee, was founded in Hong Kong in 1988, and has always been a symbol of Chinese traditional sweet soups. The signature products include Black Sesame, Almond and Walnut Desserts. Their shops can be found in Hong Kong at Tsim Sha Tsui and Mong Kok.~ Jeanne Stradmoor, AirAsia Marketing Executive (Hong Kong), Commercial Div.

SINGAPORE

Nyonya KuihEarly Chinese merchants who plied the trade route along the Straits of Malacca eventually settled down and married local Malay women. From this inter-marriage, a unique hybrid called the Baba Nyonya or Straits Chinese was born. Practising a blend of Chinese and Malay cultures, the Baba Nyonya held tradition very close to their hearts. The women the Nyonya were superb cooks whod toil hours in the kitchen, preparing everything by hand for feasts that theyd serve for the family. From this kitchen, an array of tasty cakes emerged, called generically Nyonya kuih. Mostly made from rice or glutinous ours and coconut milk, the Nyonya would take extreme care to create the exquisite patterns and shapes in their kuih. Penang and Melaka in Malaysia, and Singapore are the remaining bastions of the Straits Chinese people as they continue being custodians of this unique culture. Great Nyonya kuih recipes at http://nonya-kueh.blogspot.com

Sweet or savoury, you can never get enough of Nyonya kuih! Its easily available and you can even get them in supermarkets nowadays. They are fragrant, delicious and there is so many varieties to choose them. ~ Sheikh Uthman Bin Mustaffa, AirAsia Team Leader, Customer Experience, Singapore

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55326_t360 Nov2011_1 28 10/14/11 5:15 PM

CHINA

Sweet SoupsThe Chinese are not great fans of dessert but are partial to sweet soups or tong sui. The term refers to any warm and sweet soup and the variety is endless. This concept of drinking your dessert may be strange to Western palates but the Chinese have been enjoying this for centuries, and many soups are drunk for thier medicinal properties. The most common ones are adzuki bean, black-eyed peas, peanut, walnut and mung bean soup. The preparation does take a little time to cook the beans fully till they are partially dissolved into the liquids. Instead of white sugar, rock sugar and raw sugar are used for a deeper nuance. Also, the soups can range from rich creamy varieties to thin, clear, consomm-like ones with certain herbs and berries thrown in for added potency. Shops that sell tong sui will often have a few pots of different soups, which make a ful lling dessert, especially on cold nights. Heres a simple black sesame recipe at www.malaysiabest.net

Tai Leung Pak Kee, was founded in Hong Kong in 1988, and has always been a symbol of Chinese traditional sweet soups. The signature products include Black Sesame, Almond and Walnut Desserts. Their shops can be found in Hong Kong at Tsim Sha Tsui and Mong Kok.~ Jeanne Stradmoor, AirAsia Marketing Executive (Hong Kong), Commercial Div.

SINGAPORE

Nyonya KuihEarly Chinese merchants who plied the trade route along the Straits of Malacca eventually settled down and married local Malay women. From this inter-marriage, a unique hybrid called the Baba Nyonya or Straits Chinese was born. Practising a blend of Chinese and Malay cultures, the Baba Nyonya held tradition very close to their hearts. The women the Nyonya were superb cooks whod toil hours in the kitchen, preparing everything by hand for feasts that theyd serve for the family. From this kitchen, an array of tasty cakes emerged, called generically Nyonya kuih. Mostly made from rice or glutinous ours and coconut milk, the Nyonya would take extreme care to create the exquisite patterns and shapes in their kuih. Penang and Melaka in Malaysia, and Singapore are the remaining bastions of the Straits Chinese people as they continue being custodians of this unique culture. Great Nyonya kuih recipes at http://nonya-kueh.blogspot.com

Sweet or savoury, you can never get enough of Nyonya kuih! Its easily available and you can even get them in supermarkets nowadays. They are fragrant, delicious and there is so many varieties to choose them. ~ Sheikh Uthman Bin Mustaffa, AirAsia Team Leader, Customer Experience, Singapore

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INDONESIA

Pisang Goreng with Brown SugarThe Indonesian archipelago is such a huge swathe of islands, cultures, people and traditions, it is almost impossible to pin one national dessert. However, the humble banana fritter is a crowd favourite and a quick pick-me-up dessert as well. This dish is common in Thailand and Malaysia too but the Indonesian style of serving it with shredded coconut and a thick palm sugar syrup elevates the humble dish to sublime heights. Many say this way of serving the fried banana was invented in Bali but your guess is good as anyones. However, what is true is the explosion of taste and avour of biting into a crunchy fried banana that has been rst dipped in some coconut and topped with palm sugar syrup. Sweet and salty, soft and crunchy, the dish is truly memorable.

Its a simple, everyday dish that you can eat any time of the day. Normally sold at street stalls, housewives too love to prepare this dish at home as the ingredients are easy to nd. The sugar syrup and coconut is optional as hot banana fritters are delicious on their own!~ Shanti Iriani, Corporate Culture Executive, AirAsia Indonesia

AUSTRALIA

LamingtonsBelieved to have been named after Baron Lamington who was the Governor of Queensland from 1896 to 1901, or his wife, Lady Lamington, this is actually a simple cake that showcases ingenuity more than anything else. Simply, its a piece of plain cake sandwiched with jam, dipped in chocolate sauce and generously rolled in shredded coconut. But, foodies think it was a clever way to reuse stale cake that may have turned a tad dry from sitting too long in the pantry the older the cake, the better it soaked up the sauce and, the coating of coconut gave it a rich and nutty taste. Strawberry or raspberry jam gave it a slash of colour and a tart avour. Children seem to love this cake and you can dress it up in all sorts of toppings like chopped nuts and fruits and even nonpareil. It is so easy to make, you can whip up some even if you didnt know to turn on the oven. Try your hands at baking your own at www.joyofbaking.com/lamingtons

I am from Gold Coast and for the BEST lamingtons on the coast (and great Aussie pies!) head toCoolangatta Bakery located on Grif th Street, Coolangatta!~Kylie Lew, AirAsia Station Head / Gold Coast, Australia

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INDIA

Gulab JamunIndians like their desserts sweet and milky and gulab jamun is arguably the most popular sweetmeat throughout the Subcontinent. Believed to have originated from Persia, gulab means rose from the rosewater used to scent the syrup and jamun which refers to a type of Indian berry. The dessert is actually a two component dish. The little balls are made from milk powder and our, which is deep-fried and then thrown into a pot full of heady, rosewater infused sugar syrup. The spongy and creamy balls soak up the sugar and becomes rich and moist. This celebratory dish can be served at room temperature or cold. The pre-mix ingredients are easily found at most Indian grocers but if you want to make it from scratch, try this recipe at http://allrcipes.com

We Indians like our desserts sweet, milky and creamy. Gulab Jamun is enjoyed all over India and are even be sold in cans. The fragrant syrup and creamy balls make for a wonderful dessert and some heap a scoop of ice-cream to make it even more decadent! ~ Arun Ravindran Nair, AirAsia Guest Service Agent, Kochi, India

PHILIPPINES

SilvanasYoull be instantly reminded of French macaroons when you try these delightful cookies hugely popular in the Philippines. Made from two layers of a cashew nut meringue thats sandwiched with rich butter cream and coated with cookie crumbs, these cookies are eaten frozen and come in a variety of avours. Found easily at almost every bakery in the Philippines, the contrasting textures of the rm butter frosting, buttery meringue and gritty cookie crumb explode in your mouth with each bite and as most Filipinos will attest, youll never stop at one. Also, dont even think of calling it a macaroon! Heres a simple recipe for silvanas from http://sweettidigns.blogsot.com

I am from Manila and silvanas come in many sizes and avours. But they taste best when eaten frozen. You must try this amazingly yummy cookie when in Philippines!~Karlo Sera n G. Sanchez, Airasia Philippines Digital Executive

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55326_t360 Nov2011_1 30 10/14/11 5:17 PM

INDIA

Gulab JamunIndians like their desserts sweet and milky and gulab jamun is arguably the most popular sweetmeat throughout the Subcontinent. Believed to have originated from Persia, gulab means rose from the rosewater used to scent the syrup and jamun which refers to a type of Indian berry. The dessert is actually a two component dish. The little balls are made from milk powder and our, which is deep-fried and then thrown into a pot full of heady, rosewater infused sugar syrup. The spongy and creamy balls soak up the sugar and becomes rich and moist. This celebratory dish can be served at room temperature or cold. The pre-mix ingredients are easily found at most Indian grocers but if you want to make it from scratch, try this recipe at http://allrcipes.com

We Indians like our desserts sweet, milky and creamy. Gulab Jamun is enjoyed all over India and are even be sold in cans. The fragrant syrup and creamy balls make for a wonderful dessert and some heap a scoop of ice-cream to make it even more decadent! ~ Arun Ravindran Nair, AirAsia Guest Service Agent, Kochi, India

PHILIPPINES

SilvanasYoull be instantly reminded of French macaroons when you try these delightful cookies hugely popular in the Philippines. Made from two layers of a cashew nut meringue thats sandwiched with rich butter cream and coated with cookie crumbs, these cookies are eaten frozen and come in a variety of avours. Found easily at almost every bakery in the Philippines, the contrasting textures of the rm butter frosting, buttery meringue and gritty cookie crumb explode in your mouth with each bite and as most Filipinos will attest, youll never stop at one. Also, dont even think of calling it a macaroon! Heres a simple recipe for silvanas from http://sweettidigns.blogsot.com

I am from Manila and silvanas come in many sizes and avours. But they taste best when eaten frozen. You must try this amazingly yummy cookie when in Philippines!~Karlo Sera n G. Sanchez, Airasia Philippines Digital Executive

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T 3 6 0 _ N o v _ Wh i z H . p d f P a g e 1 9 / 2 6 / 1 1 , 9 : 4 0 A M

PLACES

Dan Browns 2003 thriller The Da Vinci Code revived interest in conspiracy theories, religious art and secret societies, and spawned numerous

If youve been bitten by the Twilight bug, check out The Twilight Tour Company of Forks www.twilighttoursinforks.com that takes you to key locations in Forks and La Push in Washington, US as described in Stephanie Meyers romantic vampire series. Youll get to visit Forks High School where Bella Swan fi rst met Edward Cullen, and even stop by the place where Bella learnt the legend of the Cold Ones.

tours, taking mystery buffs to key locations in the book from Paris Louvre Museum and St. Sulpice to UKs Rosslyn chapel, posited by Brown as the hiding place of the Holy Grail. In fact, the celebrated Louvre Museum www.louvre.fr even offers a fun Da Vinci Code trail that explores facts and ction.

Margaret Mitchells Gone with the Wind set in Georgia during the American Civil War continues to draw fans to this bastion of Southern hospitality. Tourists

keen on delving into 100 years of history and heritage in the Of cial Home of Gone With The Wind can follow the Southern Belles and Whistles Tour www.visitscarlett.com, and even visit Stately Oaks Plantation, which is believed to have inspired Tara Plantation, the ctional home of Scarlet OHara.

Elizabeth Gilberts Eat, Pray, Love, which was made into a lm has set soul seekers on a spiritual journeys of self discovery. Following Gilberts cue, many choose to indulge in the bounty of Italy (www.romaround.it), nd peace in the ashram of India and look for love and balance in exotic Bali. Some even go as far as tracking down Gilberts Balinese teacher, the medicine man, Ketut Liyer. For these hardcore fans, there are tour agencies to make all the arrangements. www.spiritquesttours.com

Arthur Goldens Memoirs of a Geisha explores the intriguing world of Gions geisha, bringing hundreds of tourists to Kyoto in search of these fascinating kimono-clad artistes. Tour agencies like Kyoto Sights & Nights (www.kyotosightsandnights.com) offer an opportunity to enjoy a geisha party in an ochaya. For the novelty of donning a kimono and joining in a tea ceremony, visit www.japanforyou.com

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PAGES TO Through the ages, writers have drawn inspiration from the rich history and beauty of the world, creating stories that allow readers to travel through time and space. But books also inspire globetrotting, prompting readers to visit locations of ctitious romances or great battles in the real world, or even seek out new, life-changing experiences. Heres a list of fun tours and activities inspired by books.

Exploring the worldof Gions geisha.

Exploring Paris on The Da Vinci Code Tours.

The focus ofTBalinese culture is

characterised by a desire toproduce harmony andy

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balance in lifee.yy

~ Tina Ross, Author of Bali Addiction a collection of memoirs, advice and experiences from Bali.


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PLACES

Dan Browns 2003 thriller The Da Vinci Code revived interest in conspiracy theories, religious art and secret societies, and spawned numerous

If youve been bitten by the Twilight bug, check out The Twilight Tour Company of Forks www.twilighttoursinforks.com that takes you to key locations in Forks and La Push in Washington, US as described in Stephanie Meyers romantic vampire series. Youll get to visit Forks High School where Bella Swan fi rst met Edward Cullen, and even stop by the place where Bella learnt the legend of the Cold Ones.

tours, taking mystery buffs to key locations in the book from Paris Louvre Museum and St. Sulpice to UKs Rosslyn chapel, posited by Brown as the hiding place of the Holy Grail. In fact, the celebrated Louvre Museum www.louvre.fr even offers a fun Da Vinci Code trail that explores facts and ction.

Margaret Mitchells Gone with the Wind set in Georgia during the American Civil War continues to draw fans to this bastion of Southern hospitality. Tourists

keen on delving into 100 years of history and heritage in the Of cial Home of Gone With The Wind can follow the Southern Belles and Whistles Tour www.visitscarlett.com, and even visit Stately Oaks Plantation, which is believed to have inspired Tara Plantation, the ctional home of Scarlet OHara.

Elizabeth Gilberts Eat, Pray, Love, which was made into a lm has set soul seekers on a spiritual journeys of self discovery. Following Gilberts cue, many choose to indulge in the bounty of Italy (www.romaround.it), nd peace in the ashram of India and look for love and balance in exotic Bali. Some even go as far as tracking down Gilberts Balinese teacher, the medicine man, Ketut Liyer. For these hardcore fans, there are tour agencies to make all the arrangements. www.spiritquesttours.com

Arthur Goldens Memoirs of a Geisha explores the intriguing world of Gions geisha, bringing hundreds of tourists to Kyoto in search of these fascinating kimono-clad artistes. Tour agencies like Kyoto Sights & Nights (www.kyotosightsandnights.com) offer an opportunity to enjoy a geisha party in an ochaya. For the novelty of donning a kimono and joining in a tea ceremony, visit www.japanforyou.com

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PAGES TO Through the ages, writers have drawn inspiration from the rich history and beauty of the world, creating stories that allow readers to travel through time and space. But books also inspire globetrotting, prompting readers to visit locations of ctitious romances or great battles in the real world, or even seek out new, life-changing experiences. Heres a list of fun tours and activities inspired by books.

Exploring the worldof Gions geisha.

Exploring Paris on The Da Vinci Code Tours.

The focus ofTBalinese culture is

characterised by a desire toproduce harmony andy

yy

balance in lifee.yy

~ Tina Ross, Author of Bali Addiction a collection of memoirs, advice and experiences from Bali.


55326_t360 Nov2011_1 32 13/10/11 1:33 PM

This colourful book introduces children to artworks by some of Malaysias most exciting contemporary artists, and prompts discussions on history, legends, architecture, symbols, feelings and inspiration.

THE 5 LANGUAGES OF APPRECIATION INTHE WORKPLACEGary Chapman & Paul White

Whether youve got a cushy corner of ce or box-sized cubicle, knowing how to appreciate your staff and co-workers is invaluable. This book shows you how to do this even on a tight budget.

READ OF THE MONTH

FOREVERMaggie StiefvaterIn this exciting conclusion of Stiefvater tragically romantic werewolf series, Sam races against time to locate Grace as authorities hunt down Mercy Falls wolf pack.

ROMANCE IN THE TIN MINES WITH PAUL CALLAN

INSPIRATIONI came across a small pamphlet telling of how miners were induced to take opium to help them work the mines, and my sense of injustice and outrage was spiked. I researched the topic and most of what I read was concentrated on the tin mines of Kinta Valley.

RESEARCHI travelled the length and breadth of Perak in search of a mine while taking in 19th century Perak. Eventually, I found a replica mine, about the size of a small room, in a tiny museum in Ipoh. I spent months in the national library reading about mining in Malaysia.

WHY A DULANG WASHER?Im a romantic at heart. When I began structuring the story, I was determined that thered be a love story to highlight the human aspect of the life of a miner. When I discovered that dulang washers were predominantly women I eagerly embraced the character of Aisha.

FAVOURITE WRITERS AND GREATEST INFLUENCESI love the Russian writers Tolstoy, Dostoyevsky, Solzhenitsyn, modern Irish writers such as James Plunkett and Sebastian Barry, as well as the Japanese writers Ishiguro and Murakami. Having read everything by Tolstoy, I suspect he has been my biggest in uence.

NEXT UP Ive just completed the nal draft of a story about the Indian Tamils in Malaysia, which begins in the mid 60s. It too is a love story, but it is also a dark story about the aspirations of youngpeople and how much they can actually achieve in Malaysia.

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THE MALAYSIAN ART BOOK FOR CHILDRENRahel Joseph & Jo Kukathas

Travel 3Sixty talks to Paul Callan about his debut novel, The Dulang Washer, set in the tin mines of Malaysias Kinta Valley.

5 LANGUAGES OF

Dulang = ore panning equipment

DEATH WALKS IN EASTREPPSFrancis BeedingSet in a quaint English seaside resort, this 1931 British crime classic weaves together a complex plot, high body count, exciting courtroom drama and great detective work.

november travel3sixty 33

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reviews are signi cantly

more trusted than manufacturer descriptions

according to a survey of US Mom Internet

users (eMarketer, February 2010)

CONSUMER12:1

of total retail sales (online and of ine) will be affected by

the Web by the year 2014, as consumers increasingly use the Internet to research

products before purchasing. (Forrester,

March 2010)

PERCENT53

PERCENT90of consumers online trust

recommendations from people they know; 70% trust

opinions of unknown users (Econsultancy,

July 2009)

In todays competitive business environment, planning well sets you apart from the rest and gives rise to greater pro tability. Whether yours is a start-up or a revival, knowing what investors and consumers want is key to success.

MOMENTUMThe investor may not be looking to invest immediately but you will have to say: We may not have the full progress youd expect but wed like to meet you rst so that when you are at the stage you normally invest, youd have a chance to judge our progress. It is this momentum that is easier to judge than a single data point.

MANAGEMENT TEAMDifferent Venture Capitalists (VC) have different calibration points for weighing in on the management team. Many consider 70% management and only 30% product. Given this, your team should be solid and impressive.

MARKET SIZEInvestors might accept that a US$50 million outcome will drive good returns given their small investment size, low price of entry, etc. but almost all VCs care about investing in big markets with ambitious teams.

MONEYMany investors will invest US$100k as part of a $1.5 million round. But mostly when they do its just because they consider you part of their early stage investment portfolio where theyre less sensitive about ownership percentage. Most VCs will want a minimum of 20% to 25% stake. But if yours turn out to be a billion-dollar company, even an 8% stake will do.

THE 4Ms INVESTORS LOOK FORMark Suster, a former serial entrepreneur and partner at Los Angeles-based venture capital rm GRP Partners, offers advice on how to grab investors attention:

PLANNINGBEGETS PROFITS

BOY CANDLES Hart Main, a 13-year-old, has launched his own range of masculine-smelling candles, designed for those who nd it hard to get non-girly smelling candles! Called ManCans, the candles are presented in old soup cans and are made of a blend of natural food grade wax. ManCans are available in scents such as bacon, camp re, grandpas pipe and new mitt; retailing at US$9.50 each. So what happens to the soup? Main donates all the soup to soup kitchens, hospitals, churches and other non-pro t organisations. www.man-cans.com

Founded in No. of Countries Present in

Revenue 2009 Pro t Margin 2009

1 Wal-Mart USA 16 US$404 billion 3.6%

2 Carrefour France 36 US$122 billion 0.5%

3 Metro AG Germany 33 US$91 billion 0.8%

4 Tesco UK 13 US$90.43 billion 4.1%

5 Schwarz Unternehmens Treuhand KG

Germany 25 US$77.22 billion Not Available

Source: Deloittes Global Powers of Retailing, 2011

TOP 5 GLOBAL RETAILERS


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11-Nove

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