11 Crazy Marketing Statistics
Transcript of 11 Crazy Marketing Statistics
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F R O M “ S T A T E O F I N B O U N D 2 0 1 4 - 2 0 1 5 ”
11 CRAZY MARKETING STATISTICS
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85% The number of marketers
who state they are practicing inbound rose
from 60% last year to 85% this year.
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inbound as their primary source of leads
In 2014, more than twice as many respondents (45%) cited
versus outbound (22%).
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While ROI tops marketing challenges, the number one marketing priority is lead generation followed by lead conversion.
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Sales professionals are nearly seven times more likely to value organic, top of funnel
sources than outbound marketers.
7x Whoa! Click to Tweet this stat
here
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84% of inbound marketers –
compared to only 9% of outbound marketers – cite organic, top of funnel sources (socialmedia, blogs, SEO) as rising in importance.!
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25% 25% of sales professionals
have begun to employ inbound practices, along
with 10% of services professionals.
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Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.
13x
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Inbound as their primary source of leads
In 2014, more than twice as many respondents (45%) cited
versus outbound (22%).
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80% 80% of companies with an
annual budget of under $25,000 are practicing
inbound.
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… while only 7% of enterprises with larger
budgets ($5m+) practice inbound. compared to only 9% of outbound marketers – cite organic, top of funnel sources (social
media, blogs, SEO) as rising in importance.!
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For the first time in the past 4 years, outbound as a primary lead source has dropped, and sharply, from
34% to 22%. That’s a 12% drop in 4 years!
-12%
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Looks like everyone’s ditching outbound marketing.
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Want to be a part of the Inbound Marketing Revolution?
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Be a part of State of Inbound 2015-2016!
Take this year’s survey now
Tweet out this
survey!
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Thank You!