MARIA KATHERINE VILLANUEVAASMPH

10 Step Marketing Plan for Glutamax

Part 1. PTM and Positioning

1. GlutaMAX’s PTM are Gays who want to be more attractive

2. Who want to be more attractive and confident

3. Can choose Skin White, Mosbeau, etc4. Gap is that all other whitening products

target females.5. Market size is P2.25B. Glutamax niche is

P700M.

Part 2. Marketing Mix and Strategy

6. GlutaMAX oral glutathione (capsule), soap, lotion.

7. Is 20% premium8. Uses billboards, print ads, events, internet.9. Is distributed nationwide10. Uses a niche approach to win

GLUTAMAX AD

1. GlutaMAX’s PTM are Gays.

Gays15-40 years oldClass AB and C

2. GlutaMAX’s PTM want to be more attractive and confident

I want to attractive to the same sex.

I want to be more confident with

myself.

3. Can choose SkinWhite, Block&White etc

Direct Competitors Oral Glutathione

Skin White Oral Glutathione Mosbeau Glow2Thione Illuminax Ishigaka Etc…

IV Glutathione Glutathione Soap, Lotion etc

Indirect Competitors Whitening Lotions Kojic Acid Obagi Dermatologists Cosmetic Centers

4. The Gap: No beauty product that directly targets the Gay community.

Most beauty products target womenSome brands target straight males

5. Market Size is P2 Billion. GlutaMAX niche market is P700 M.

46M males x 10% = 4.6M homosexual males10% (Class ABC) 50% 15-40 years10% possible costumersP2600/month P598M per month

P700M per year (Niche) Market

6. GlutaMAX is oral glutathione for skin lightening.

Capsule form2 capsules a day for skin lighteningBesides skin lightening, glutathione acts as

an anti oxidant.Variants:

Soap Deodorant Lotion Cream

7. GlutaMAX is widely promoted in billboards, streamers, TV commercials, print ads and internet.

Billboards EDSA, Katipunan, major Streets From Ebony to Ivory “I feel more white and gay every day.” Mojo Jojo

TV Commercials Gretchen Barreto “Kutis Mayaman”

Print Ads Found in major Magazines like YES!

Events Product launch, Events with endorsers (Gretchen, Jinky

Oda)Internet

8. GlutaMAX is 20% premium

Glutamax is 2900/ bottleMosbeau P2500/ bottle

9. GlutaMAX is distributed nationwide

WATSONMercury Drugstore

10. Glutamax uses a Niche approach to win.

Targets the gay communityPremium price