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An Organizational Study Report

in

V.V.V & Sons Edible Oil Limited

by

SARAVANAKUMAR K

Reg No: 10RSCMA088

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COMPANY PROFILE

One of the companies of producing the edible oils inIndia is V.V.V & Sons Edible oils private limited. Thecompany was established by V.V.Vanniaperumal Nadarbefore the Independence period (i.e) in the year 1943. He

started with the trading activity of oil seeds. They enteredin to the manufacturing of edible oils as the oil seeds gotover stock. Used with the olden machines for theproduction of edible oils at the past years, now they are

using the imported modem technologies for the productionprocess. The product Idhayam was launched in the year1986 Idhayam sesame

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PRODUCT PROFILE

Idhayam

Mantra

Wealth

Oil Cake Vanga

Sambandhi

Tahini

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Origination Chart

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FUNCTIONAL DEPARTMENTS

Production Department

Financial Department

Purchase DepartmentMarketing Department

HR Department

R&D Department

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Production Department

Mr. Mohan Rathinam holding the chief position in production unit he is

the managing director of theIdhayam manufacturing unit. Themanufacturing unit is started at the year 1977. At this stage the oil is filled

in tin. At the year 1983 the pouch filling was adopted. The location was

choosing according by the good climatic condition, water availability, and

there is an even distribution in production planning

The one day production comprises of 7000 bags and output is about 45% of

the oil the proportion of the seed is based on the seed availabilityand the quality foot-forth to the data. The wages and salary has been fixed

according to per bag cost. The inventory stock maintained for 30 days.

The volume of the business consists of an average of 70% to 80%. First it is

taken to the laboratory test for checking the quality of the sample seeds. Then

the sample bags are taken to the go down then the cleaning process is takingplace for a removal of leaves and the pebbles. Then the rotary takes place for

extracting the pure oil and it is again tested to the lab for checking for the

presence ofFFA (1.5%).

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Finance Department

Mrs.Vanmathi is holding the chief position in finance Department. Here

finance manager deals with the collection of day to day activity as the raw

material, overheads, and wages. They will analyses these items and allocatethe management according to their requirements.

And the growth is made up to 20% Mr. Birla Raj Is holding the junior manager

position i.e. macro level working capital. He is maintaining the company profit

and loss account ant the balance sheet of the yearly stock, ledger, bills

payments. The goods are delivered through credit policy.The profit and loss account is arrived at everyyear. If there is any huge

increase in the prices of Raw materials, they are not considering the profit of

the company and instead they increase the sales volume so as to mitigate the

Raw materials price increase.

The finance department is like a heart of every organization. All the activitieshave to be performed by using the funds only. For those activities, this

department only allocates the amount to each and every department.

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Purchase DepartmentMr.Ashokan holds the senior officer post in purchase department. The main

factor of purchase department is price; quality, durability, and the mode of

payment they are purchasing raw materials such as groundnut sesame seedsi.e. in white, black, red, dark green and yellow. The white cost is rupees (each

bag containing 75kg) the red cost is rupees 3000, the black cost is rupees 5000.

The black is buyer the most. The gajar is mixture of sesame seeds. These they

will add up as a mixture for the sesame seeds.

The payment is done through cash payment and the credit payment but they

are handling the cash payment not he credit payment. In the cash payment is

may be in the form of demand draft or cheque.

White - calcium (oil) growth (120 days) - cultivated in Gujarat

Black - purity is the best (when we compare to white seed this place an a

superior quality)

Brownish - iron

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Marketing Department

Idhayam is a strong regional brand in the hugely diverse and unorganized

edible oil market in India. Indian edible oil market is huge with a consumption

of 3,60,000 metric tons per year. The market is wide and varied with regional

preferences diverse across India.

Idhayam is the biggest brand in the sesame oil segment. The brand has a rich

heritage of over 60 years. The company came into existence in 1943 and over

this year the brand has grown to occupy a major share in the South Indianmarket. Idhayam sells over 13 lakhs liters per month.

Mr. Chandramohan is chief position in marketing department. The goals are

formulated according to the population and the suppliers. Marketing research

is done in all cities and villagers.

Health+ Taste have been the positioning ofIdhayam for years now.

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Human Resource DepartmentHuman resource is a term used to describe the individuals who make up the

workforce of an organization, although it is also applied in labor economics. In

the organization, it looks all the working people are well experienced. In the

factory, especially in the packing area, mostly the ladies are getting the majorpart of working.

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Research and Development Department

Research and Development done by various instruments to check out the

quality of the oil and various researchers has been done in sesame cake, oil

cake, chocolate, juice, and biscuit in the manufacturing sector they are

undergone some of the researchers like groundnut butter, roasted nut.

Instruments used in R&D

Sock lets apparatus

Inferred moisture balance

Tinto meter

Electronic scale .001 mill error

Hot air oven

Hot plate

Magnetized sterol

Micro-bi

Gas chromatography (free fatty acid content is measured)

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SWOT Analysis

Strength

In this factory they using modern and advanced technology.

Storage facility is good and thy using BIN method for storing the raw materials.

Workers are well trained and experienced.

Innovation of new products for customer welfare.

Weakness

Promotion is always depending up on seniority not by skills.

Wastages of raw material at the time of working.

Salary is low to the workers.

Opportunity

Using modern machines and technologies.

Purchasing raw materials from various places.

Innovative idea about the oil products.

Threats

Experienced workers are now in retire age

Weather condition is one of the main threat

Other oil products

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SUMARRY OF FINDINGS

The success ofIdhayam lies in the ability of the company to build the

brand.

This is an initiative of the company to pioneer the concept of Oil therapy inthe country.

The workers are not trained well for marketing and the web page is not

there in attractive way.

Risk taking is less in the business.

Web page of the company is not attractive and less informative.

Finished products wastes are more.

Packing of the products is not attractive comparing to other relative

products.

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SUGGESTIONS

In my point of view The Company should provide good salary

for the employees.

Newspaper and Internet is the best way to popularize the

product. The Company should design their webpage more

attractive which helps to gain more customers from various

countries.

The Company should conduct some meetings for all

departments which help to maintain a better relationship with

all employees.

The Company should recruit some well talented marketing

professional's in order to market their products in an efficientmanner.

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CONCLUTION

I am really thankful to the Director who allowed me to do my Summer Internship

Program in V.V.V & SONS OILS LIMITETED.

The training program has given the trainee practical knowledge as well as a lot ofexperience and confidence in order to take a good career in the future.

I noticed the methods and factors influencing the production of the company.

I verified some marketing strategies and the ways of marketing the particular product

using some methodologies.

I learned about the managerial concepts and I learned how to manage a company

and also about the role of the Director.

I also analyzed some views regarding the finance of the company. It includes the

company's financial position, the rate fixation of each product, the financial

agreements, income tax assessment, wages and salaries to employees and employers,

wages to coolies, etc.

Thereby, I have gained a lot of information which helps me to gain better knowledge

and to participate effectively in interviews and to plan better for my future.

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Thank You