10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices
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Transcript of 10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
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10lbs of Features in a 5lb App
TIPS ON CREATING SIMPLE YET ROBUST EXPERIENCES FOR MOBILE DEVICES
BY GAIL SWANSON
©Gail Swanson @practicallyux
How do you get IT ALLin
THERE?
Jim Vtoons https://www.blogger.com/profile/08669404778501007889
©Gail Swanson @practicallyux
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COMPONENTS OF EXPERIENCE
brand context interaction
©Gail Swanson @practicallyux
It starts with
DESIGNSTRATEGY …now more
fun and effective!
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COMPLEXITY EFFORT PERCEPTION
reduce minimize craft
TECHNIQUES
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1reduc
eCOMPLEXITY
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ruthless prioritization
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©Gail Swanson @practicallyux©Gail Swanson @practicallyux
What do they need?
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©Gail Swanson @practicallyux©Gail Swanson @practicallyux
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mental model
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©Gail Swanson @practicallyux©Gail Swanson @practicallyux
feedback loops
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©Gail Swanson @practicallyux
2reduce
EFFORT
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flow
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©Gail Swanson @practicallyux©Gail Swanson @practicallyux
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disclosure
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
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layering©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
Drag picture to placeholder or click icon to addstructured choice
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©Gail Swanson @practicallyux
3craft
PERCEPTION
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GESTALTprinciples
Max Wertheimer, Wolfgang Kohler, Kurt Koffka, Kurt Lewin
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closure continuation
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
common fate
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©Gail Swanson @practicallyux©Gail Swanson @practicallyux
proximity & similarity
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©Gail Swanson @practicallyux©Gail Swanson @practicallyux
reduce interface noise
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
aesthetics
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
reduce COMPLEXITY
minimize EFFORT
craftPERCEPTION
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux
thank youGail Swanson
Associate Director, UXMANIFEST DIGITAL
@practicallyUX www.practicallyUX.com