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An

ASSIGNMENT

ON

STRATEGIC LEADER

(KARAN JOHAR)

For the subject of

STRATEGIC MANAGEMENT

Submitted to

Miss Krishna Gor

Submitted by

AARTI B. DALWADI

ENROLL NO: 107020592038

M.B.A. SEMESTER II

ANAND INSTITUTE OF MANAGEMENT

M.B.A PROGRAM

OPP. TOWN HALL, NR. GRID, ANAND

JUNE 2011

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INTRODUCTION:

KARAN JOHAR - Youth Icon

Most of the movies he directs start with the letter K or have a word beginning with

the letter K in the title.

Date of Birth: May 25, 1972

Place of Birth: Mumbai, Maharastra, India

Father: Yash Johar

Mother: Hiroo Johar

Qualification: Greenlawns High School and

attended H.R. College in Mumbai, India.

Degree: Masters degree in French.

ProductionCompany: Dharma Productions, founded by his father.

Hosted: Zee Cine Awards (2007), Koffee with Karan (Star World).

Occupation: Film director, Television presenter, Actor, Film Producer, Costume

designer.

Dharma Productions Pvt. Ltd.

Industry Motion pictures

Founded Mumbai, Maharashtra, India(1976)

Headquarters Mumbai, Maharashtra, India

Key people

Yash Johar, Sunil

Dutt(Founders) Karan

Johar(Chairman)

Products Motion pictures

Website dharma-production.com

HISTORY:

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http://www.southdreamz.com/tag/productionhttp://www.southdreamz.com/tag/directorhttp://en.wikipedia.org/wiki/Motion_picturehttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Yash_Joharhttp://en.wikipedia.org/wiki/Sunil_Dutthttp://en.wikipedia.org/wiki/Sunil_Dutthttp://en.wikipedia.org/wiki/Karan_Joharhttp://en.wikipedia.org/wiki/Karan_Joharhttp://www.dharma-production.com/http://www.southdreamz.com/tag/productionhttp://www.southdreamz.com/tag/directorhttp://en.wikipedia.org/wiki/Motion_picturehttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Yash_Joharhttp://en.wikipedia.org/wiki/Sunil_Dutthttp://en.wikipedia.org/wiki/Sunil_Dutthttp://en.wikipedia.org/wiki/Karan_Joharhttp://en.wikipedia.org/wiki/Karan_Joharhttp://www.dharma-production.com/

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Early life

Karan Johar was born in Mumbai, India to IndianBollywoodfilm producerYash

Johar, founder ofDharma Productions and Hiroo Johar. He studied at

theGreenlawns High Schooland attended H.R. College of Commerce and

Economics, both in Mumbai. He received a Masters degree in French

Career

Dharma Productions, founded by his father, is Johar's production company. As a

child, he was influenced by commercial Indian cinema and he cites Raj

Kapoor, Yash Chopraand Sooraj R. Barjatyaas his inspirations.

Johar formally entered the film industry as an actor, portraying Raj's (Shahrukh

Khan) close friend in Dilwale Dulhania Le Jayenge(1995). He was also assistant

director on this film and helped directorAditya Choprain writing the screenplay for

this film. In addition, he selected Shahrukh Khan's costumes, something he

continued to do for Shahrukh Khan's other movies like Dil To Pagal

Hai(1997),Duplicate(1998), Mohabbatein (2000), Main Hoon Na and Veer-

Zaara (2004) and Om Shanti Om (2007).

Karan Johar made his directorial debut with Kuch Kuch Hota Haiin 1998. The film

was well received by critics and audience alike. It won a National awards,

eight Filmfare Awards in 1998 including Best Movie, Best Directorand all four Best

Actor awards for both leading and supporting roles.It was also the highest grossing

Indian movie of the year and was declared an all time blockbuster by Box Office

India. Johar's second directorial effort was the family drama, Kabhi Khushi Kabhie

Gham, released in 2001. It was also highly successful and won five Filmfare Awards .

His 2003 film, Kal Ho Naa Ho, was directed by Nikhil Advani.His 2005 film,Kaalwas

directed by Soham Shah, Johar's assistant director from Kabhi Khushi Kabhie

Gham.In May 2005, after taking a four-year break from directing, Johar began

working on his third film as a director and fourth film as writer; Kabhi Alvida Naa

Kehna, (Never Say Goodbye).The movie was the highest grossing overseas film of

all time In November 2009, Johar ended shooting for his film My Name Is

Khanstarring Shahrukh Khan and Kajol Devgan, reuniting them after seven years.

The film released to overwhelmingly positive reviews and strong box office figures 12

February 2010, with a series of premieres inAbu Dhabi and Berlin. He is also

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responsible for Hindi-language remake ofStepmom, called We Are Familyshot in

Mumbai and Sydney, Australia. He said in a 5 February interview on BBC Asian

Network that he is also busy working on developing a remake of his father's

filmAgneepathand will be producing Dostana 2also.

For a period of time, Johar followed numerology, creating film titles in which the first

word and a number of others in the title began with the letter "K." After watching the

2006 film,Lage Raho Munna Bhaiwhich was critical of numerology, Johar decided

to stop this practice.

Television

Johar is the host of a television chat show called Koffee with Karancommissioned by

Star World, in which he interviews renowned celebrities from Bollywoodand India's

glamour world.[15]The first season of the show began in 2004, the second in 2007,

and a third season started airing in November 2010.

He also did a TV show in 2010 called Lift Kara De. The theme of the show is to find

out the biggest fan of an actor. This aired on Sony TV. This show had 28 episodes

with 19 Indian super stars. This show also did charity for the needy.

Honors

In 2007, Johar was chosen as one of 250 Global Young Leaders by the

Geneva-based World Economic Forum 2006.

On 30 September 2006, Johar became the first Indian filmmaker to be a jury

member in the Miss World competition,

in Warsaw, Poland.

Filmography

Ye

ar Film

Direc

tor

Produ

cer

Writ

er Notes

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199

8

Kuch Kuch

Hota HaiYes Yes

Won, Filmfare Best Movie Award

National Film Award for Best Popular

Film Providing Wholesome

Entertainment

200

1

Kabhi Khushi

Kabhie GhamYes Yes Yes Won 5 Filmfare awards

200

3Kal Ho Naa Ho Yes Yes

Won 8 Filmfare awards

Won 2 National film awards

200

5Kaal Yes

Co-produced with Red Chillies

Entertainment

200

6

Kabhi Alvida

Naa KehnaYes Yes

200

8Dostana Yes

200

9

Kurbaan Yes

Wake Up Sid Yes Won 3 Filmfare awards

201

0

My Name Is

KhanYes Yes Yes Won 3 Filmfare awards

We Are Family Yes Yes Won 1 Filmfare awards

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201

1

Koochie

Koochie Hota

Hain

Yes YesAn animated remake of the 1998

Hindi film, Kuch Kuch Hota Hai.

201

0

Agneepath Yes Yes

Student Of The

YearYes Yes

Announced. [18] Co-produced with

Shah Rukh Khan's Red Chillies

Entertainment.

Actor

Dilwale Dulhania Le Jayenge (1995) Raj's friend

Main Hoon Na (2004) Cameo

Home Delivery: Aapko... Ghar Tak(2005) Himself

Alag(2006) (himself/voice in the song "Sabse Alag")

Salaam-e-Ishq (2007) (himself/voice)

Om Shanti Om (2007) (cameo as himself)

C Kkompany(2008) (cameo as the Game show host)

Fashion (2008) (cameo as himself)

Luck by Chance (2009) (cameo as himself)

Awards

Filmfare Awards

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Won

1999: Best Directorand Best Screenplay Kuch Kuch Hota Hai

2002: Best Dialogue Kabhi Khushi Kabhie Gham

2011: Best Director My Name Is Khan

Nominated

2002: Best Director Kabhi Khushi Kabhi Gham

2004: Best Movie Kal Ho Na Ho

2008: Best Director Kabhi Alvida Naa Kehna

IIFA Awards

Won

2001: Best Costume Designer Mohabbatein

2002: Best Dialogue Kabhi Khushi Kabhie Gham

2004: Best Story Kal Ho Na Ho

2011: Best Director - My Name Is Khan

Nominated

2002: Best Director Kabhi Khushi Kabhie Gham

2008: Best Director Kabhi Alvida Na Kehna

Star Screen Awards

Won

1999: Best Director Kuch Kuch Hota Hai

2004: Best Screenplay Kal Ho Naa Ho

Nominated

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http://en.wikipedia.org/wiki/Filmfare_Best_Director_Awardhttp://en.wikipedia.org/wiki/Filmfare_Best_Screenplay_Awardhttp://en.wikipedia.org/wiki/Kuch_Kuch_Hota_Haihttp://en.wikipedia.org/wiki/Filmfare_Best_Dialogue_Awardhttp://en.wikipedia.org/wiki/Kabhi_Khushi_Kabhie_Ghamhttp://en.wikipedia.org/wiki/Filmfare_Best_Director_Awardhttp://en.wikipedia.org/wiki/My_Name_Is_Khanhttp://en.wikipedia.org/wiki/Filmfare_Best_Director_Awardhttp://en.wikipedia.org/wiki/Kabhi_Khushi_Kabhi_Ghamhttp://en.wikipedia.org/wiki/Filmfare_Best_Movie_Awardhttp://en.wikipedia.org/wiki/Kal_Ho_Na_Hohttp://en.wikipedia.org/wiki/Filmfare_Best_Director_Awardhttp://en.wikipedia.org/wiki/Kabhi_Alvida_Naa_Kehnahttp://en.wikipedia.org/wiki/Mohabbateinhttp://en.wikipedia.org/wiki/Kabhi_Khushi_Kabhie_Ghamhttp://en.wikipedia.org/wiki/Kal_Ho_Na_Hohttp://en.wikipedia.org/wiki/My_Name_Is_Khanhttp://en.wikipedia.org/wiki/Kabhi_Khushi_Kabhie_Ghamhttp://en.wikipedia.org/wiki/Kabhi_Alvida_Na_Kehnahttp://en.wikipedia.org/wiki/Star_Screen_Award_for_Best_Directorhttp://en.wikipedia.org/wiki/Kuch_Kuch_Hota_Haihttp://en.wikipedia.org/wiki/Kal_Ho_Naa_Hohttp://en.wikipedia.org/wiki/Filmfare_Best_Director_Awardhttp://en.wikipedia.org/wiki/Filmfare_Best_Screenplay_Awardhttp://en.wikipedia.org/wiki/Kuch_Kuch_Hota_Haihttp://en.wikipedia.org/wiki/Filmfare_Best_Dialogue_Awardhttp://en.wikipedia.org/wiki/Kabhi_Khushi_Kabhie_Ghamhttp://en.wikipedia.org/wiki/Filmfare_Best_Director_Awardhttp://en.wikipedia.org/wiki/My_Name_Is_Khanhttp://en.wikipedia.org/wiki/Filmfare_Best_Director_Awardhttp://en.wikipedia.org/wiki/Kabhi_Khushi_Kabhi_Ghamhttp://en.wikipedia.org/wiki/Filmfare_Best_Movie_Awardhttp://en.wikipedia.org/wiki/Kal_Ho_Na_Hohttp://en.wikipedia.org/wiki/Filmfare_Best_Director_Awardhttp://en.wikipedia.org/wiki/Kabhi_Alvida_Naa_Kehnahttp://en.wikipedia.org/wiki/Mohabbateinhttp://en.wikipedia.org/wiki/Kabhi_Khushi_Kabhie_Ghamhttp://en.wikipedia.org/wiki/Kal_Ho_Na_Hohttp://en.wikipedia.org/wiki/My_Name_Is_Khanhttp://en.wikipedia.org/wiki/Kabhi_Khushi_Kabhie_Ghamhttp://en.wikipedia.org/wiki/Kabhi_Alvida_Na_Kehnahttp://en.wikipedia.org/wiki/Star_Screen_Award_for_Best_Directorhttp://en.wikipedia.org/wiki/Kuch_Kuch_Hota_Haihttp://en.wikipedia.org/wiki/Kal_Ho_Naa_Ho

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Karan Johar takes the advantage of the situation in the proper way. He is a friend of

super star Shahrukh khan and also assign him as an actor when he was at the boom

in the film industry. He is very well aware about that people like the pair of Sharukh

khan and Kajol so he mainly produce movies with both of their pair e.g. Kuchh Kuchh

Hota Hain , Kabhi Khushi Kabhi Gum etc. Same as now a days Hritik Roshan is very

famous so he is going to produce movie with him i.e. Agnipath and also going to

caste movie for Salman Khan, John Abraham.

2. Relates its movies with audience emotions

Karan Johar direcr and produce movies which relate to the audience emotions and

its create more profitability for him e.g. Kabhi Kushi kabhi Gum which relates with the

emotions of the parents.

3. Adopts good promotion strategy

Karan Johar has recently enter in to the partnership contract with NDTV which will

helpful for him as a promotional channel or medium for his upcoming movies. &

moreover he is going to get the come back on Television through network.

4. Publicity Strategy:

Karan Johar through his chat show coffee with Karan create the controversies

among the stars for the publicity of the show & he himself also to being in the news.

He in this show ask such type of question or create such situation which ultimately

create controversies & give him more publicity.

5. Produce movie which pass on good massage:

Karan Johar directs such movies which always have some social message for the

society & his movies are not violent which brings audience to watch his movie for at

least once. For example, KUCH KUCH HOTA HAI always be there for your friend,

MY NAME IS KHAN person can be judged by only through his work.

LEARNING:

Following are the essential factors that influence leaders:

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o Self confidence

o A vision

o Ability to articulate the vision.

o Strong conviction about the vision.

o Behavior, i.e. out of the ordinary.

o Environment sensitivity.

o Ability to co-ordinate the staff

o Have perfection in the work

o Maintain good relationship

o Dont create controversy for the promotion of the

movie

From all above factors i found out that a man, named Karan Johar had all

those qualities.

Public awareness should be done so that at least people can know about your

innovative ideas and thinking.

Deep study should be done so that it should not misguide the audience.

Proper market study should be done regarding the interest of the audience.

Its not enough to become a leader you must maintain a leadership and

therefore you have to ensure the cultures, innovation, energy and

competitiveness doesnt get loss.

Adopt challenges.

Its necessary to adapt the challenges only than you could be able to win over

the challenges.

Always be perfect in your work and try to give your best for the work.

Its good practice to listen to your subordinate this will help you again

knowledge, new ideas etc.

Keep interacting with your colleague ,friends and team members for every

action.

Be ready for each and every new challenges because these challenges will

become opportunity for success.

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Enter the career with open mind because we have to constantly learn.

Never keep any substitute for hard work and dont get relax until and unless

you finish your work properly.

Audience feedback should be taken so accordingly that one can get ideas asthey are only who are going to watch that movies.

CONCLUSION:

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Karan Johor is a versatile person who produce,direct

the movie, he is also an actor, costume designerand

television host. Karan Johar is the person who cast

different type of social or family movies which pass on

the good massage to the audience e.g. Kuch Kuch Hota

Hain that always be there for the help of your friends

and support them and also from Wake Up Sid that dont

be lazy and do the work in which you are actually

interested. Karan Johar is also able to gets the actual

matter without creating any kind of controversy. He is also having perfection about

his work e.g. in Kabhi Alvida Na Kahena for one scene he take 108 retake for the

actually he want to be the scene.He also takes the advantage of current situation by

assigning the actors who are at the boom in recent days and also cast movies of the

interest of the audience.

BIBLIOGRAPHY:

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1. https://loratis.wordpress.com/thttp://www.emirates247.com/entertainment/kjo-

calls-for-upping-technical-skillshttp://www.imdb.com/title/tt0445883/news-

2011-05-15-1.392819ag/karan-johar/

2. http://www.imdb.com/title/tt0445883/news

3. http://www.thehindubusinessline.in/2006/11/30/stories/2006113003970500.ht

m

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https://loratis.wordpress.com/thttp://www.emirates247.com/entertainment/kjo-calls-for-upping-technical-skillshttp://www.imdb.com/title/tt0445883/news-2011-05-15-1.392819ag/karan-johar/https://loratis.wordpress.com/thttp://www.emirates247.com/entertainment/kjo-calls-for-upping-technical-skillshttp://www.imdb.com/title/tt0445883/news-2011-05-15-1.392819ag/karan-johar/https://loratis.wordpress.com/thttp://www.emirates247.com/entertainment/kjo-calls-for-upping-technical-skillshttp://www.imdb.com/title/tt0445883/news-2011-05-15-1.392819ag/karan-johar/http://www.imdb.com/title/tt0445883/newshttp://www.thehindubusinessline.in/2006/11/30/stories/2006113003970500.htmhttp://www.thehindubusinessline.in/2006/11/30/stories/2006113003970500.htmhttp://www.thehindubusinessline.in/2006/11/30/stories/2006113003970500.htmhttps://loratis.wordpress.com/thttp://www.emirates247.com/entertainment/kjo-calls-for-upping-technical-skillshttp://www.imdb.com/title/tt0445883/news-2011-05-15-1.392819ag/karan-johar/https://loratis.wordpress.com/thttp://www.emirates247.com/entertainment/kjo-calls-for-upping-technical-skillshttp://www.imdb.com/title/tt0445883/news-2011-05-15-1.392819ag/karan-johar/https://loratis.wordpress.com/thttp://www.emirates247.com/entertainment/kjo-calls-for-upping-technical-skillshttp://www.imdb.com/title/tt0445883/news-2011-05-15-1.392819ag/karan-johar/http://www.imdb.com/title/tt0445883/newshttp://www.thehindubusinessline.in/2006/11/30/stories/2006113003970500.htmhttp://www.thehindubusinessline.in/2006/11/30/stories/2006113003970500.htm