1.03 DTP Design Features:

12 Parts of a Newsletter

Source: http://desktoppub.about.com/od/newsletters/a/newsletter_part.htm

1. Nameplate

Banner on the front of a document that identifies the publication name; may

include a logo, subtitle, motto, volume, issue, and date.

Nameplate

Example

Additional Examples of Nameplates

2. Body

The bulk of the text excluding headlines and decoration.

Body Example (excluding

headlines and photos)

3. Table of Contents

Usually appears on the front page; briefly lists the articles and the page

numbers on which they appear.

4. Masthead

Contains the name of the publisher and may include staff names and other

related information; usually appears on page 2 of the document

Masthead Example

5a. Headline

Identifies each article; is the most prominent text element after the

nameplate.

Headline Examples

5b. Kicker

A short phrase positioned above the headline, usually as a lead-in or

introduction.

5c. Deck

One or more lines placed between the headline and the body of the article; provides a segue between the two.

Deck

5d. Subhead

Appears within the body text; divides the article into smaller sections.

(Similar to side headings and paragraph headings in a report).

5e. Running head

Repeating text at the top of every (or every other page); also called a

running header.

6. Page Numbers

Can appear at the top, bottom, or side of the newsletter; page 1 is

usually not numbered

7. Byline

Name of author or contributor of photo or article; it can appear at the

beginning or end of the article.

Byline Examples

8. Jumpline

Appears at the bottom of an article to identify the page where the article

continues. Example: (continued on page 4)

Jumpline Examples

9. End Mark

A “dingbat” or symbol used to mark the end of an article or story.

Examples:

10. Pull Quotes

A small quote taken from an article and enlarged to catch the reader’s

attention.

Pull Quote Examples

11a. Mug Shot

A photograph of a person’s head and shoulders with that person looking

straight into the camera.

Mug Shot (or Head Shot) Examples

Business Head Shot Celebrity Head Shot

Typical Mug Shot

The Beatles – Publicity Head Shots

11b. Caption

A phrase, sentence, or paragraph describing the contents of an

illustration or photograph.

Caption Examples

International Summer Programs - The author (seated at bottom) leading a High School student group in Tanzania.

12. Mailing Panel

Contains the return address and mailing address for newsletters that are self-

mailers (not placed in envelopes)

Mailing Panel Example