1.031.03

Career Choices in SEMCareer Choices in SEM

Sports Marketing vs. Sports Marketing vs. Event MarketingEvent Marketing

Sports Marketing: related to the Sports Marketing: related to the many facets of the sports industry many facets of the sports industry (teams, equipment, etc.)(teams, equipment, etc.)Event Marketing: can be related to Event Marketing: can be related to sports, entertainment or general sports, entertainment or general products/servicesproducts/services

Types of Businesses Types of Businesses in SEMin SEM

TeamsTeamsSports MediaSports MediaSporting GoodsSporting GoodsEntertainment MediaEntertainment MediaAdvertisingAdvertisingMerchandisingMerchandisingEvent MarketingEvent Marketing

Career PotentialCareer PotentialResponsibilitiesResponsibilitiesAbilitiesAbilitiesAccomplishmentsAccomplishmentsPromotion ladderPromotion ladder

Upper Mgt

Supervisor

Entry Level

Intern

Personal TraitsPersonal TraitsFriendlinessFriendlinessCourtesyCourtesyEthical behaviorEthical behaviorCreativityCreativityInitiativeInitiative

ResponsibilityResponsibilityAttitudeAttitudeSelf-controlSelf-controlSelf-awarenessSelf-awarenessWillingness to Willingness to changechange

Training Needed for Training Needed for SEMSEM

Writing/speaking skillsWriting/speaking skillsComputer skillsComputer skillsClassesClassesInternshipsInternships

SEM CareersSEM CareersAdvertising: creating and buying mediaAdvertising: creating and buying mediaSales promotion: using events to create salesSales promotion: using events to create salesTicket sales: selling to companies, individualsTicket sales: selling to companies, individualsMarket research: finding who buys and whyMarket research: finding who buys and whyMerchandising: supervises team’s licensingMerchandising: supervises team’s licensingCommunity relations: create and maintain Community relations: create and maintain relationships with local arearelationships with local area

SEM Careers, SEM Careers, ContinuedContinued

Media relations: write press releases; Media relations: write press releases; organize news conferencesorganize news conferencesSponsorships: match corporations with Sponsorships: match corporations with eventseventsEvent planning: coordinating activitiesEvent planning: coordinating activitiesConcessions: food, drink, merchandiseConcessions: food, drink, merchandiseMarketing: moving goods to consumersMarketing: moving goods to consumers