809(well 36) Ways to Monetize Mobile

http://twitter.com/noahkagan

Mobile: Today

Virtual currency sales

Incentivized: offers & installs

In app purchases

Google.com, Admob.com, greystripe.com, quattro, tapjoy

advertising

App purchases

accessories

Mobile communities

Japan

Consumer purchases & QR codes

Mobile payments

Location based services / advertising

SMS marketing

Infrastructure

Opportunities

Playmegaphone.com

New methods of connecting with brands

Location based micro

taggingSpread of gps, good camera and meta data. Create richer more

micro info on food, events, etc…

saynow.com

New methods for artists and service providers to get a paying

audience

Photos

About 10 gazillion still live on phones. New methods need to be developed to connect

people and monetize.

meetmoi.com

With GPS and personal information so easily available. Help connect people

using phones in offline world for dating or professional

Symbian

Millions of phones on these platforms. Zig while everyone is zagging. *inspired by Chris Dury of getjar.com

Offline purchases

In the next 5-10 years carriers will take a more “nominal” fee instead of 50%. When that

happens we finally can buy offline goods with our phone.

How can you take advantage of that?

Opportunity, mobile

Google is worth $200 billion.

Leading mobile ad network is only worth $750 million.

Web funnel

The users of the web All the things to

buy on the webadvertising

Current mobile funnel

Users

Ways to spend money in mobile.

Ultra small (for now).

1 click payments

Mobile CPA

Huge on the web. None on the phone

Directories

Free mobile traffic. Aggregating apps / contentGetjar.com

Ad arbitrage

Mobile user acquisition < Ad revenue

Mobile Pay

Venmo.com

The original idea of PayPal. Still opportunity?

Boredom

Icanhasmobile. More time, less thinking, more time

killing. Create activities to learn or entertain on the go.

Micro work

Beextra.org

Smarter phones + disposable time = time for micro mobile labor

internationalization

Help other companies localize. Increases of revenue around

20%+.

OR

Add new languages to your own products.

Grocery stores

Augmented reality shows

recipes you can make when you

view ingredients.

Local

•Local mobile ad. Duh.

•Aggregating all local mobile deals

•Educating businesses on mobile marketing

Thanks

http://twitter.com/noahkagan