101 Ways to Find More Customers

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Transcript of 101 Ways to Find More Customers

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How to Compete Withouta Big Advertising Budget

We work with over 1,500 home service contractorsacross North America and, time after time, we hear themworry about finding more customers. Without customers,businesses fail.

As we heard one contractor say, “I’m successful becauseI never stopped knocking on doors.” However, wehave found there are really two sides of the search formore customers.

• First, you have to keep the ones you have.

• Then, you have to make yourself known to more peopleand help them to understand how you can help them.

A number of websites offer ideas like advertising in theYellow Pages and other costly methods. The purpose ofthis e-Book is to provide suggestions that may help youfind ways to spread the word about your business whilespending hardly anything at all.

We hope you find it helpful, thought-provokingand enjoyable.

We also hope you will send us any other free or low-costadvertising ideas you might have since we are alreadylooking forward to another edition of this book.

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Plumbers’ Success International®…the emphasis is on Success!

PSI is part of the most successful contractors’ affiliationgroup in North America. It is built around a provensystem to help contractors find more customers, operatemore efficiently and earn more profit. PSI also providesan outstanding opportunity to network with businessowners facing the same daily challenges as you, and tofind the solutions proven to work best. Members are alsopart of BuyMax®, a $4.5 billion per year buying group thathelps members save big on everything from replacementproducts to gas for their trucks.

To learn more about membership in Plumbers’ SuccessInternational:

Call: (877) 312-9830

Online: psi101.successfulcontractor.net

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1. Drop flyers to neighbors of existing clients

2. Visit your neighbors and introduce yourself and your company

to them

3. Put an ad on Craig’s List®

4. E-mail your clients with a special offer

5. Review past jobs and follow up on recommendations

6. Tell your team to ethically find work

7. Slow down your techs so that they will talk more with customers

and find more opportunities

8. Send a press release to your local paper

9. Volunteer in your community

10. Contact another service provider in your local market

such as a local car dealer, dentist, lawyer or local store

and share databases

11. Put your card or flyer in a local variety or grocery store,

community center, doctor’s or dentist’s office

12. Post yard signs

13. Take the dog for a walk, talk to people along the way

14. Pay it Forward. Pay for the person behind you in the fast food

drive-through and ask the window attendant to give your card

to them as well

15. Hold a giveaway contest. You’ll attract customers and

acquire names for your mailing list

16. Give free talks, consultations and demonstrations.

You’ll establish yourself as an expert and publicize your

business at the same time

17. Post on websites, bulletin boards and other online

communities. They offer countless opportunities for

spreading your business message

18. Feed your clients. Sending cookies or offering free

refreshments at your place of business will set you

apart from the competition

19. Setup a YouTube

®

account and post videos of your workand team. Show potential clients how professional you are!

20. Hold an open house for your clients and prospects

21. Mail Forget-Me-Not Flower seeds to clients

22. Implement a Club Membership Program offering discounted

inspections and other benefits

23. Contact Club Members for their inspections

24. Perform home inspections on every call

25. Answer your phone one half hour earlier and later each day

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26. Slow down your calls and build client value

27. Implement call debriefing after every call

28. Use 10-digit marketing to find potential acquisitions

29. Use quick inventory turns to improve your bottom line

30. Reward existing customers31. Print business cards that advertise a specific product or

service and drop those cards everywhere

32. Send your best customers handwritten letters

33. Send your customers holiday and birthday cards

34. Send your customers a newsletter (mail and e-mail)

35. Send informational brochures when a new product or service

comes out that customers may be interested in

36. Help further your customers’ knowledge by sending them

tips or advice bulletins37. Send industry updates such as electrical, building or gas

code changes

38. Generate referrals using business tip programs

39. Help your customers look good by offering your services

to help them in a meeting, seminar or other event

40. Ask your customers how you can better serve them, listen

and make the changes necessary. Celebrate the changes.

41. Get written testimonials and put them everywhere,

including online42. Set up a suggestion box (offline, online or both)

43. Place stickers/fridge magnets/valve tags on your products

so your customers always keep you top of mind

44. Ask a group of customers to be part of your advisory panel

and run new products, services and ideas by them

45. Send branded calendars to customers

46. Include a promotion with invoices you send to

commercial clients

47. Offer an employee discount to commercial clients you service48. Offer your product as a prize for a local store, charity,

or radio show contest

49. Offer something free: a consultation, gift or

product demonstrat ion

50. Put something on sale

51. Distribute cards offering customers something free after

a certain number of purchases

52. Offer discounts to a target group, a special club or

event attendees

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53. Give coupons for the completion of a survey

54. Hold a contest such as oldest electrical panel, toilet or furnace

55. Place balloons outside your business

56. Hand out coloring books and crayons to clients’ children

57. Offer dog or cat treats58. Have a special promotion just for your best customers such

as an “Elite Club Membership”

59. Invite a non-profit group to hold an event or meeting after

hours in your office

60. Have ready-to-launch direct mail for when it gets slow or to

target an area that may have a specific concern such as a neigh-

borhood campaign for drain problems or old dangerous wiring

61. Inform your clients of energy saving rebates

62. Target your market and watch for news trends and events

that affect that market

63. Look for advertising interns to help you create and execute

a marketing plan

64. Create package deal pricing to differentiate yourself

from competitors

65. Volunteer to be on the board of an event

66. Have each employee volunteer for a charity or non-profit group

67. Volunteer your product to non-profit organizations

and businesses

68. Sponsor local teams

69. Offer to buy logoed winter coats and t-shirts for your team

70. Donate to a charity

71. Wear shirts, hats or other items with your logo or

business slogan

72. Get a listing of all local fairs/carnivals…canvas them with flyers

73. Get a listing of local church/school public gatherings and

canvas those…maybe donate a raffle gift

74. Give pencils with company info to schools and boy/girl scoutclubs, etc.

75. Donate your services to Habitat for Humanity® and ask local

media to participate as sponsors.

76. Create a company Facebook™ page and invite customers to

friend you there. (Offer coupons to friends of the company. You

can post your event participation and giveaways here as well.)

77. Post helpful and informative videos on your company website

78. Send mobile greeting cards to say thank you to current

customers and contact prospects

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79. Offer a coupon to friends and family of your current customers

80. Offer FREE system inspections

81. Have your technicians place door hangers in neighborhoods

where you make service calls

82. Place ads in the classified section of your local newspaper

83. Put a “Finders Keepers” coupon on the back of your business

cards and leave them wherever you go

84. Offer coupons to staff at local restaurants you frequent

85. Park your truck in highly visible locations when not in use

so it can work as a mobile billboard

86. Offer seasonal specials build around holidays…even

Groundhog Day!

87. Add a special offer signature to every e-mail you and your

employees send

88. Create reciprocal links between your website and those of

other local businesses

89. Ask customers who have had a good experience to post reviews

on Google® Reviews and your Facebook™ page

90. Collect e-mail addresses from everyone you service and meet

91. Offer Groupons® and LivingSocial® coupons

92. Claim your free listing on Google® Places and set up online

accounts in local business directories like Yelp® and Yahoo!®Loca

93. Use downtime to follow up with recently serviced customers

94. Personally respond to customer satisfaction surveys

95. Offer coupons and rewards for customer referrals

96. Address concerns and answer customer questions through

your Facebook™ account

97. Start a company blog giving customers advice and information

98. Offer yourself to the local media as an expert in your field

They will contact you first to quote on local issues

99. Sponsor or get a company group to volunteer for charitable

events such as breast cancer walks or Toys for Tots®.

100. Make sure your contact information is complete and

clearly visible on your website home page

101. Talk to realtors about advertising in their “new home” packets

© Copyright 2011 Clockwork, Inc.