SALES PLAYBOOK

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WHAT IS THE TRICKIEST QUESTION IN SALES AND MARKETING?

Why is it that marketing automation solution, CRM, analytics, call analytics come in separate silos? OObviously, then the trickiest question is: can’t we integrate these solution and simplify sales.

But, How?Use a Sales Playbook

EVERY SALES AND MARKETING TEAM, JUGGLES WITH MULTIPLE PLATFORMS TO

GET THE WORK DONE.

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WHAT’S A SALES PLAYBOOK?

A sales playbook is a solution with different silos for each challenge in a sales cycle. It can be used to set up tactics or methods that characterizes the roles and responsibilities for you (and your sales team).

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Prospect analysis toolkit

Customer buying journey mapper

Marketing and sales collateral

room

Analytics and intelligence dashboards

Competitor analysis toolkit

WHAT ARE THE COMPONENTS OF A SALES PLAY BOOK?

Work flow maps

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WHY DO YOU NEED A SALES PLAYBOOK?

Sales streamline the activities of sales and marketing team according to the prospect position in sales funnel.

Sales playbook is one-stop solution help sales teams to track, analyze and remodel

marketing tactics.

Sales play book brings together various marketing sub systems (CRM, MAP and

Analytics) together.

Sales play book helps to frame clear objectives, identify metrics for measurement

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A PLAY BOOK CAN SIMPLIFY SCENARIOS LIKE:

Inducting new hiresDefining Sales Process

Adding a fresh sales initiatives

New Product launch

New Sales Practice

Thus it’s a lethal addition to a sales team’s arsenal.

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HOW DOES A SALES PLAYBOOK HELP IN LEAD CONVERSION?

Sales playbook users collaborate on an average 4% more for defining parameters of selecting a qualified lead than non-users.

Business development effectiveness increases up to 7 percent when

best in class organizations using playbook technology.

 Playbooks enables marketing teams help sales team to contribute to sales content 24% effectively than teams who don’t use sales

playbooks.

 Playbook adoption has led to 9% increased delivery of custom marketing content compared to

organization without this technology.

ABERDEEN SURVEY ON PLAYBOOK EFFECTIVENESS CHALKS OUT THESE NUMBERS:

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I WANT TO UNLEASH FULL POWER OF MY INSIDE SALES TEAM

ABOUT BUSINESSMOJOS - “A Business Never Sleeps”

BusinessMojos enables businesses to achieve the agility and acceleration via its lead

management offerings specializing in Inside Sales as well as Product and Services Marketing by

employing a holistic approach- People, Process, Technology and Analytics. BM works with

Product & Services Technology Businesses ranging from startups to established organizations.

Our vision is to work as a true extended team of sales and marketing experts for our clients.

BUSINESSMOJOSWe Believe, Business Never Sleeps