101 lecture 5

224
Microeconomics Chapter 5 Elasticity

description

 

Transcript of 101 lecture 5

Page 1: 101 lecture 5

MicroeconomicsChapter 5

Elasticity

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Price changes

demand curve does not change

quantity demandedchanges

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Shift in the Demand CurvePrice does not

change

demand curve shifts

quantity demandedchanges

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Movement or Shift?

Variable Change Movement Shift

Price

Income

Related Goods

Tastes

Population and Demographics

Expectations

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elasticityprice elasticity of demandtotal revenuetotal expenditureincome elasticity of demandcross-price elasticity of demandprice elasticity of supply

Key Terms

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ELASTICITY EQUATION BENCHMARK

Price Elasticity of Demand

Cross-PriceElasticity

IncomeElasticity

Price Elasticityof Supply

MidpointFormula

Inelastic | Elastic 1

Compliments | Substitutes 0

Inferior | Normal | Luxury 0 1

Inelastic | Elastic 1

%∆QD%∆P

%∆QS%∆P

%∆QD1

%∆P2

%∆QD%∆I

∆Q∆PQPx

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Elasticity

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Elasticity

If I change one thing does another thing also change?

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Elasticity

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ElasticityA measure of how muchone economic variable

respondsto changes in

another economic variable

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Percentage Change

%

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Percentage Change

%

New - OldOld

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Percentage Change

%

New - OldOld

Ignore units in the scale

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Scales can be deceptive

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Price

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Demand Schedule

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Demand Schedule

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Price Quantity Total Revenue

90 1 90

80 2 160

70 3 210

60 4 240

50 5 250

40 6 240

30 7 210

20 8 160

10 9 90

Demand Schedule

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Price Quantity Total Revenue

90 1 90

80 2 160

70 3 210

60 4 240

50 5 250

40 6 240

30 7 210

20 8 160

10 9 90

Demand Schedule

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Price Quantity Total Revenue

90 1 90

80 2 160

70 3 210

60 4 240

50 5 250

40 6 240

30 7 210

20 8 160

10 9 90

Demand Schedule

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Price Quantity Total Revenue

90 1 90

80 2 160

70 3 210

60 4 240

50 5 250

40 6 240

30 7 210

20 8 160

10 9 90

Demand Schedule

Total RevenueCurve

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Price Quantity Total Revenue

90 1 90

80 2 160

70 3 210

60 4 240

50 5 250

40 6 240

30 7 210

20 8 160

10 9 90

Demand Schedule

Total RevenueCurve

TotalRevenue

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Price Quantity Total Revenue

90 1 90

80 2 160

70 3 210

60 4 240

50 5 250

40 6 240

30 7 210

20 8 160

10 9 90

Demand Schedule

Total RevenueCurve

TotalRevenue

Price Per Pizza

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Price Quantity Total Revenue

90 1 90

80 2 160

70 3 210

60 4 240

50 5 250

40 6 240

30 7 210

20 8 160

10 9 90

Demand Schedule

Total RevenueCurve

10 20 30 40 50 60 70 80 900

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Price Per Pizza

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Price Quantity Total Revenue

90 1 90

80 2 160

70 3 210

60 4 240

50 5 250

40 6 240

30 7 210

20 8 160

10 9 90

Demand Schedule

Total RevenueCurve

10 20 30 40 50 60 70 80 900

60

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300TotalRevenue

Price Per Pizza

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Price Quantity Total Revenue

90 1 90

80 2 160

70 3 210

60 4 240

50 5 250

40 6 240

30 7 210

20 8 160

10 9 90

Demand Schedule

Total RevenueCurve

10 20 30 40 50 60 70 80 900

60

120

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300TotalRevenue

Price Per Pizza

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Price Quantity Total Revenue

90 1 90

80 2 160

70 3 210

60 4 240

50 5 250

40 6 240

30 7 210

20 8 160

10 9 90

Demand Schedule

Total RevenueCurve

10 20 30 40 50 60 70 80 900

60

120

180

240

300TotalRevenue

Price Per Pizza

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Price Quantity Total Revenue

90 1 90

80 2 160

70 3 210

60 4 240

50 5 250

40 6 240

30 7 210

20 8 160

10 9 90

Demand Schedule

Total RevenueCurve

10 20 30 40 50 60 70 80 900

60

120

180

240

300TotalRevenue

Price Per Pizza

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Price Quantity Total Revenue

90 1 90

80 2 160

70 3 210

60 4 240

50 5 250

40 6 240

30 7 210

20 8 160

10 9 90

Demand Schedule

Total RevenueCurve

10 20 30 40 50 60 70 80 900

60

120

180

240

300TotalRevenue

Price Per Pizza

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Price Quantity Total Revenue

90 1 90

80 2 160

70 3 210

60 4 240

50 5 250

40 6 240

30 7 210

20 8 160

10 9 90

Demand Schedule

Total RevenueCurve

10 20 30 40 50 60 70 80 900

60

120

180

240

300TotalRevenue

Price Per Pizza

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Price Quantity Total Revenue

90 1 90

80 2 160

70 3 210

60 4 240

50 5 250

40 6 240

30 7 210

20 8 160

10 9 90

Demand Schedule

Total RevenueCurve

10 20 30 40 50 60 70 80 900

60

120

180

240

300TotalRevenue

Price Per Pizza

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Price Quantity Total Revenue

90 1 90

80 2 160

70 3 210

60 4 240

50 5 250

40 6 240

30 7 210

20 8 160

10 9 90

Demand Schedule

Total RevenueCurve

10 20 30 40 50 60 70 80 900

60

120

180

240

300TotalRevenue

Price Per Pizza

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Price Quantity Total Revenue

90 1 90

80 2 160

70 3 210

60 4 240

50 5 250

40 6 240

30 7 210

20 8 160

10 9 90

Demand Schedule

Total RevenueCurve

10 20 30 40 50 60 70 80 900

60

120

180

240

300TotalRevenue

Price Per Pizza

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Price Elasticity of Demand

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Price Elasticity of Demand

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Price Elasticity of Demand

%%

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Price Elasticity of Demand

%%

QD

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Price Elasticity of Demand

%%

QD

P

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Price Elasticity of Demand

%%

QD

P

Percentage Change in Quantity Demanded

Percentage Change in Price

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Price Elasticity of Demand

1

ElasticInelastic

<1 >1

1. Calculate Elasticity2. Take Absolute Value3. Compare to benchmark of 1

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%QD %P

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%QD %P

(4-5)÷5

(6-3)÷3

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%QD %P

(4-5)÷5

(6-3)÷3

-.21

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%QD %P

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-.21

.2

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%QD %P

Price Increase

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Price

%QD %P

(3-5)÷5

(4-3)÷3

-.4.33

Price Increase

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%QD %P

(3-5)÷5

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-.4.33

1.2

Price Increase

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Price Decrease

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Price Decrease

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Price Decrease

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Price Decrease

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%QD %P

Price Decrease

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Price Decrease

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%QD %P

(5-3)÷3

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.66-.25

Price Decrease

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%QD %P

(5-3)÷3

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.66-.25

2.67

Price Decrease

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MidpointFormula

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Midpoint Formula

Q

QPP

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Midpoint Formula

Delta Qover

Q Bar

Q

QPP

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Midpoint Formula

Delta Qover

Q Bar

Delta Pover P Bar

Q

QPP

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Midpoint Formula

Q

QPP

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Midpoint Formula

Q

QPP

Trick: Flip denominator and multiply

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Midpoint Formula

Q

QP

P

Trick: Flip denominator and multiply

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Midpoint Formula

Q

Q PP

Trick: Flip denominator and multiply

X =

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Midpoint Formula

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Midpoint Formula

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Midpoint Formula

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Midpoint Formula

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$2.00

$3.00

$4.00

$5.00

$6.00

$7.00

$8.00

1 2 3 4 5 6 7 8 9 10

Gallons - Ice Cream

Price

Midpoint Formula

Page 120: 101 lecture 5

$0

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

$7.00

$8.00

1 2 3 4 5 6 7 8 9 10

Gallons - Ice Cream

Price

Midpoint Formula

Page 121: 101 lecture 5

$0

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

$7.00

$8.00

1 2 3 4 5 6 7 8 9 10

Gallons - Ice Cream

Price

Midpoint Formula

Q Q P

P x

Page 122: 101 lecture 5

$0

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

$7.00

$8.00

1 2 3 4 5 6 7 8 9 10

Gallons - Ice Cream

Price

Midpoint Formula

Q Q P

P x

24 1

3.5x

Page 123: 101 lecture 5

$0

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

$7.00

$8.00

1 2 3 4 5 6 7 8 9 10

Gallons - Ice Cream

Price

7

4

Midpoint Formula

Q Q P

P x

24 1

3.5x

Page 124: 101 lecture 5

$0

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

$7.00

$8.00

1 2 3 4 5 6 7 8 9 10

Gallons - Ice Cream

Price

7

4

1.75

Midpoint Formula

Q Q P

P x

24 1

3.5x

Page 125: 101 lecture 5

What determinesPrice Elasticity of

Demand?

Page 126: 101 lecture 5

Close Substitutes

Passage of Time

Luxuries vs. Necessities

Definition of Market

Share of Budget

Page 127: 101 lecture 5

Close Substitutes

Page 128: 101 lecture 5

Close Substitutes

Page 129: 101 lecture 5

Close Substitutes

Elastic >1

Page 130: 101 lecture 5

Close Substitutes

Elastic >1

Page 131: 101 lecture 5

Close Substitutes

Elastic >1

Inelastic <1

Page 132: 101 lecture 5

Passage of Time

Page 133: 101 lecture 5

Passage of Time

More TimeMore Elastic

Page 134: 101 lecture 5

Luxuries vs. Necessities

Page 135: 101 lecture 5

Luxuries vs. Necessities

Elastic

Page 136: 101 lecture 5

Luxuries vs. Necessities

Elastic Inelastic

Page 137: 101 lecture 5

Definition of Market

Page 138: 101 lecture 5

Definition of Market

Elastic

Page 139: 101 lecture 5

Definition of Market

Elastic Inelastic

Page 140: 101 lecture 5

Definition of Market

Elastic Inelastic

Demand for Gasoline in General

Page 141: 101 lecture 5

Definition of Market

Elastic Inelastic

Demand for Gasoline in General

Demand for Gasoline in Rexburg

Page 142: 101 lecture 5

Share of the BudgetSmall Large

Page 143: 101 lecture 5

Share of the Budget

Inelastic

Small Large

Page 144: 101 lecture 5

Share of the Budget

ElasticInelastic

Small Large

Page 145: 101 lecture 5

Price Elasticity and

Total Revenue

Page 146: 101 lecture 5

$0

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

$7.00

$8.00

1 2 3 4 5 6 7 8 9 10

Gallons - Gasoline

Price

Total RevenueTR = P x Q

Page 147: 101 lecture 5

$0

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

$7.00

$8.00

1 2 3 4 5 6 7 8 9 10

Gallons - Gasoline

Price

Total RevenueTR = P x Q

Page 148: 101 lecture 5

$0

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

$7.00

$8.00

1 2 3 4 5 6 7 8 9 10

Gallons - Gasoline

Price

Total RevenueTR = P x Q

Page 149: 101 lecture 5

$0

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

$7.00

$8.00

1 2 3 4 5 6 7 8 9 10

Gallons - Gasoline

Price

$3.00 x 5 = $15

Total RevenueTR = P x Q

Page 150: 101 lecture 5

$0

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

$7.00

$8.00

1 2 3 4 5 6 7 8 9 10

Gallons - Gasoline

Price$6.00 x 4 = $24

$3.00 x 5 = $15

Total RevenueTR = P x Q

Page 151: 101 lecture 5

$0

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

$7.00

$8.00

1 2 3 4 5 6 7 8 9 10

Gallons - Gasoline

Price$6.00 x 4 = $24

$3.00 x 5 = $15

Lose

Total RevenueTR = P x Q

Page 152: 101 lecture 5

$0

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

$7.00

$8.00

1 2 3 4 5 6 7 8 9 10

Gallons - Gasoline

Price$6.00 x 4 = $24

$3.00 x 5 = $15

Lose

Gain

Total RevenueTR = P x Q

Page 153: 101 lecture 5

$0

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

$7.00

$8.00

1 2 3 4 5 6 7 8 9 10

Gallons - Gasoline

Price$6.00 x 4 = $24

$3.00 x 5 = $15

Net Gain = $9

Lose

Gain

Total RevenueTR = P x Q

Page 154: 101 lecture 5

$0

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

$7.00

$8.00

1 2 3 4 5 6 7 8 9 10

Gallons - Gasoline

Price$6.00 x 4 = $24

$3.00 x 5 = $15

Inelastic (<1)Raising prices will increase total revenue

Net Gain = $9

Lose

Gain

Total RevenueTR = P x Q

Page 155: 101 lecture 5

$0

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

$7.00

$8.00

1 2 3 4 5 6 7 8 9 10

Gallons - Ice Cream

Price

Total RevenueTR = P x Q

Page 156: 101 lecture 5

$0

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

$7.00

$8.00

1 2 3 4 5 6 7 8 9 10

Gallons - Ice Cream

Price

Total RevenueTR = P x Q

Page 157: 101 lecture 5

$0

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

$7.00

$8.00

1 2 3 4 5 6 7 8 9 10

Gallons - Ice Cream

Price

Total RevenueTR = P x Q

Page 158: 101 lecture 5

$0

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

$7.00

$8.00

1 2 3 4 5 6 7 8 9 10

Gallons - Ice Cream

Price

$3.00 x 5 = $15

Total RevenueTR = P x Q

Page 159: 101 lecture 5

$0

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

$7.00

$8.00

1 2 3 4 5 6 7 8 9 10

Gallons - Ice Cream

Price$4.00 x 3 = $12

$3.00 x 5 = $15

Total RevenueTR = P x Q

Page 160: 101 lecture 5

$0

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

$7.00

$8.00

1 2 3 4 5 6 7 8 9 10

Gallons - Ice Cream

Price$4.00 x 3 = $12

$3.00 x 5 = $15

Lose

Total RevenueTR = P x Q

Page 161: 101 lecture 5

$0

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

$7.00

$8.00

1 2 3 4 5 6 7 8 9 10

Gallons - Ice Cream

Price$4.00 x 3 = $12

$3.00 x 5 = $15

Lose

Gain

Total RevenueTR = P x Q

Page 162: 101 lecture 5

$0

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

$7.00

$8.00

1 2 3 4 5 6 7 8 9 10

Gallons - Ice Cream

Price$4.00 x 3 = $12

$3.00 x 5 = $15

Net Gain = -$3

Lose

Gain

Total RevenueTR = P x Q

Page 163: 101 lecture 5

$0

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

$7.00

$8.00

1 2 3 4 5 6 7 8 9 10

Gallons - Ice Cream

Price$4.00 x 3 = $12

$3.00 x 5 = $15

Elastic (>1)Raising prices will decrease total revenue

Net Gain = -$3

Lose

Gain

Total RevenueTR = P x Q

Page 164: 101 lecture 5

Cross-Price Elasticity of Demand

Page 165: 101 lecture 5

Cross-Price Elasticity of Demand

%%

QD

P

Page 166: 101 lecture 5

Cross-Price Elasticity of Demand

%%

QD

P1

Page 167: 101 lecture 5

Cross-Price Elasticity of Demand

%%

QD

P1

2

Page 168: 101 lecture 5

Cross-Price Elasticity of Demand

Percentage Change in Quantity Demanded of one good

Percentage Change in Priceof another good

%%

QD

P1

2

Page 169: 101 lecture 5

Cross-Price Elasticity of Demand

0

SubstitutesCompliments

<0 >0

1. Calculate Elasticity2. Compare to benchmark of 0

Page 170: 101 lecture 5

%%

QD1

P2

Page 171: 101 lecture 5

%%

QD1

P2 50%

Page 172: 101 lecture 5

%%

QD1

P2

35%

50%

Page 173: 101 lecture 5

%%

QD1

P2

35%

50%=.7

Page 174: 101 lecture 5

%%

QD1

P2

35%

50%=.7 >0

Page 175: 101 lecture 5

%%

QD1

P2

35%

50%=.7 >0

Substitutes

Page 176: 101 lecture 5

%%

QD1

P2

Page 177: 101 lecture 5

%%

QD1

P2 50%

Page 178: 101 lecture 5

%%

QD1

P2

-40%

50%

Page 179: 101 lecture 5

%%

QD1

P2

-40%

50%=-.8

Page 180: 101 lecture 5

%%

QD1

P2

-40%

50%=-.8 <0

Page 181: 101 lecture 5

%%

QD1

P2

-40%

50%=-.8 <0

Compliments

Page 182: 101 lecture 5

Cross-Price Elasticity of Demand

0

SubstitutesCompliments

<0 >0

%%

QD

P1

2

Page 183: 101 lecture 5

IncomeElasticity of Demand

Normal, Inferior, or Luxury?

Page 184: 101 lecture 5

Percentage Change in Quantity Demanded

Percentage Change in Income

IncomeElasticity of Demand

%%

QD

I

Page 185: 101 lecture 5

IncomeElasticity of Demand

0

LuxuryInferior

<0 >1

1. Calculate Elasticity2. Compare to benchmark of 0 and 1

1

Normal

Page 186: 101 lecture 5

%%

QD

I

Page 187: 101 lecture 5

%%

QD

I 20%

Page 188: 101 lecture 5

%%

QD

I

10%

20%

Page 189: 101 lecture 5

%%

QD

I

10%

20%=.5

Page 190: 101 lecture 5

%%

QD

I

10%

20%=.5

>0<1

Page 191: 101 lecture 5

%%

QD

I

10%

20%=.5

>0<1

Normal

Page 192: 101 lecture 5

%%

QD

I

Page 193: 101 lecture 5

%%

QD

I 20%

Page 194: 101 lecture 5

%%

QD

I

-50%

20%

Page 195: 101 lecture 5

%%

QD

I

-50%

20%=-2.5

Page 196: 101 lecture 5

%%

QD

I

-50%

20%=-2.5 <0

Page 197: 101 lecture 5

%%

QD

I

-50%

20%=-2.5 <0

Inferior

Page 198: 101 lecture 5

%%

QD

I

Page 199: 101 lecture 5

%%

QD

I 20%

Page 200: 101 lecture 5

%%

QD

I

100%

20%

Page 201: 101 lecture 5

%%

QD

I

100%

20%= 5

Page 202: 101 lecture 5

%%

QD

I

100%

20%= 5 >1

Page 203: 101 lecture 5

%%

QD

I

100%

20%= 5 >1

Luxury

Page 204: 101 lecture 5

IncomeElasticity of Demand

0

LuxuryInferior

<0 >11

Normal

%%

QD

I

Page 205: 101 lecture 5

Price Elasticity of Supply

Page 206: 101 lecture 5

Price Elasticity of Supply

%%

Page 207: 101 lecture 5

Price Elasticity of Supply

%%

QS

Page 208: 101 lecture 5

Price Elasticity of Supply

%%

QS

P

Page 209: 101 lecture 5

Price Elasticity of Supply

%%

QS

P

Percentage Change in Quantity Supplied

Percentage Change in Price

Page 210: 101 lecture 5

Price Elasticity of Supply

1

ElasticInelastic

<1 >1

1. Calculate Elasticity2. Compare to benchmark of 1

Page 211: 101 lecture 5

%%

QS

P

Page 212: 101 lecture 5

%%

QS

P 20%

Page 213: 101 lecture 5

%%

QS

P

10%

20%

Page 214: 101 lecture 5

%%

QS

P

10%

20%=.5

Page 215: 101 lecture 5

%%

QS

P

10%

20%=.5 <1

Page 216: 101 lecture 5

%%

QS

P

10%

20%=.5 <1

Inelastic

Page 217: 101 lecture 5

%%

QS

P

Page 218: 101 lecture 5

%%

QS

P 20%

Page 219: 101 lecture 5

%%

QS

P

40%

20%

Page 220: 101 lecture 5

%%

QS

P

40%

20%= 2

Page 221: 101 lecture 5

%%

QS

P

40%

20%= 2 >1

Page 222: 101 lecture 5

%%

QS

P

40%

20%= 2 >1

Elastic

Page 223: 101 lecture 5

Price Elasticity of Supply

1

ElasticInelastic

<1 >1

%%

QS

P

Page 224: 101 lecture 5

1. Prices increase from $5.00 to $6.00. Quantity demanded decreases from 100 units to 80 units.

What is the price elasticity of demand?Midpoint Formula

What is the total revenue at $5.00 per unit?

$5 x 100 = $500

What is the total revenue at $6.00 per unit?

$6 x 80 = $480

∆Q∆PQPx 20

1905.50x 1.22110

90= = =