100831 AD Broschure

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DescriptorTextile Chemicals

Taking Denim to a new dimension: more colors, more perormance, more sustainability.

Ask or Advanced Denim by Clariant.

Just when you thought youd seen it all:Clariant redefnes the world o denim

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Advanced Denim design:

The look-good, eel-good actor

Colors blowing the spectrumwide openAdvanced Denim overcomes the limitations o

conventional, indigo-based denim production:

no single blue base: time to widen

your horizons

a vast range o new shades and hues,

inspired by and created or nature: arctic

night, blue sky, dark sea, earthy tones,

greens

with traditional blues, navies, grays and

blacks perect or any use or occasion.

Finishes denim never lookedthis good beoreAdvanced Denim has multiple options, em-

bracing the entire manuacturing process,

rom pre-treatment to dyeing and nishing.

It brings a brand new interpretation to the

concept o look and eel:

luxurious or smart, glitzy or urban

special nishes that are ultra sot to

the touch

nishes designed to repel liquids or to

release soiling and stains in the wash

or magic soteners that produce abrics

with a abulous, ull, smooth nish.

Quality superior qualityyou can see and eelIts not just about nish and ashion appeal,

Advanced Denim raises the quality bar,

whether its solid or ring denim, brilliant

highlights or subtle details:

minimize ading ater repeated washing

retain the natural light touch o inalterable

raw denim

produce abric that withstand riction

and abrasion

cut out yellowing problems.

Advanced Denim oers the ultimate in versa-

tility and the best processes and dyestus or

any requirement. For more details, please visit

www.advanceddenim.clariant.com

> Design & Fashion.

Rediscover the material that embodies the spirit o our times. Clariants Advanced Denim sets a

new production benchmark and opens up a whole world o design and ashion possibilities.

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Revolutionizing denim manuacture:

Weve made it aster, simpler and kinder to the environment

Advanced Denims Diresul Indicolor concept

opens up new production and design possibili-

ties or manuacturers and brand owners:

eliminates hydrosulte in the dyeing process

makes manuacturers more versatile

choice o solid or ring denim

specially suitable or small and varied

batches

wider range o blues and navies,

blacks and grays

new eects using sustainable techniques

at either the dyeing or wash-down stage

guaranteed higher-quality results overall.

Industrial case: blue denim production

(10,000m batch)

The savings obtained by eco-ecient Ad-

vanced Denim will be appreciated by ashion-

able people who care about sustainability:

rom green concern to green consumption.

We are moving orward to Advanced Denim.

That is our promise.

Advanced Denim technology:

Maximum results with minimum resources

Pad/Sizing Ox process eatures in a nutshell:

more precise, compact dyeing process

quick and ecient color shit

better color astness

improved reproducibility o tones and

shades

signicantly reduced water usage

much lower power consumption

huge savings in cotton waste

no waste-water issue.

Dyeing and sizing Conventional

blue denim

(slasher machine)

Pad/Sizing-OX

process

WATER

CONSUMPTION58,000 l 4,590 l Less water 92%

ENERGY

CONSUMPTION14,740 kWh 10,744 kWh Less energy 27%

COTTON WASTE 215 kg 27 kg Less cotton waste 87,5%

WASTE WATER*

* dye bath recycled

46,000 l

with sultes0 liters Less waste water 100%

Advanced Denim oers denim mills and manu-

acturers the prospect o genuinely sustainable

production. Manufacturers and consumers who

care about sustainability now have a real choice:

Advanced Denim. For more details, please visit


> Technology.

Ater reducing conventional 12-box dyeing

production to just 4 in the Denim-Ox process,

our new Pad/Sizing Ox process cuts it urther

to just one box and thats without sacricing

any o its abulous visual eects, some o

them unique.

Groundbreaking Advanced Denim technology opens up a vast range o new production benefts,

while reducing the impact o manuacturing on the environment.

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The environmental bonus:

Making denim production lean and clean

Conventional textile production, with low-

eciency processes, results in considerable

wastage o resources and damage to the

environment and the denim industry is no

exception.

The challenge to make denim processes sus-

tainable as ar as environmental resources

are concerned is a pressing reality, now and

in the uture.

Most jeans on the market use a lot o water in

manuacture, especially in dyeing and wash-

down, and this leads to waste-water problems

around the world.

A new era o jeans production is called or,

one based on eco-ecient technologies and

products, without compromising on ashion

possibilities and quality.

The uture needs change and the way ahead

is Advanced Denim by Clariant.

Clariants Advanced Denim system complies

with the requirements o environmental

guidelines. For more details, please visit


> Eco-efciency.

I 25% o the jeans on the market were dyed using

Advanced Denim technology, it would save:-

62 million cubic meters o water per year, the annualwater consumption o over 1.7 million people- up to 8.3 million cubic meters o waste water per year

would not be wasted or treated- and 220 million kWh o power would be saved and the

corresponding CO2 emissions eliminated.

- saving of water consumption during dyeing yarn process- saving of water consumption because of saving cotton

waste (~4000 liters o water consumption to grow 1kg

cotton)

Advanced Denim distils the fndings o Clariants R&D into a product that combines leading-edge

technology with environmental and health benefts. It saves resources, cuts waste and is set to

change the world o denim orever.

Water Savings inWASH-DOWNusing eco-treatments vs. Conventional bleaching

100

80

60

40

20

0

30

92

Up to 62 litersper pair o jeans

water savings!

Ble ach in g ( Na CI O) Oz on e

Liters per pair o jeans

Water Savings per pair o jeansusing sustainable vs. Conventional procedures


water savings!119

282

Liters per pair o jeans

Conventional(dyeing + bleaching)

Denim-OX+Ozone

Pad/Sizing-OX+Ozone

96

300

250

200

150

100

50

0

Water Savings in DYEINGusing Advanced Denim vs. Conventional procedures

200

150

100

50

0


water savings thanks to eicientdyeing procedure!

89

190

Liters per pair o jeans(batch production 10.000m)

Conventional dyeingprocess (2% Indigo depth)

Denim-OXdyeing process

Pad/Sizing-OXdyeing process

66

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Advanced Denim

DyeingAdvanced Denim oers a range o eco-ecient

processes and sustainable wash-downs.

Clariants innovative dyeing products combine

quality with a sustainable protection concept.

Diresul RDT sulphur dyes such as

Diresul Indicolors RDT are:

pre-reduced, in ready-to-use liquid orm

with a very low sodium sulde content.

combined with biodegradable reducing

agents, they ensure sulde-ree efuents

eliminate unpleasant odors during

applications.

Diresul Indicolors RDT dyes, the most inno-

vative Advanced Denim products: enhancedlook, a wealth o new hues, wash-down eects

and smart nishes.

FinishingClariant manuactures an outstanding range

o nishing products, including the ultra-low

ormaldehyde Appretan E polymer dispersions

and the Nuva N series, a new generation ofuorocarbons based on C6 chemistry.

Appretan E

Designed or specic visual and tangible

eects, this range o high-perormance

polymer dispersions also streamlines cost

eciency thanks to water, chemical and

energy savings.

Appretan N

Appretan N products are solvent-ree,

sot dispersions; all are ree o APEO (alkylphenol ethoxylates) and NPEO (nonyl phenol

ethoxylates); the acrylic thickener requires

no added ammonia.

Nuva N

Give your denim additional highlights and

extra value with our Nuva N range. Nuva N

products are based on the new C6 chemis-

try, ocially classied as PFOA-ree

(below LOD).

As the worlds leading innovator in denim

processing, Clariant provides all-round cus-

tomer support and service, and applications

know-how, covering every processing step,

rom pre-treatment, dyeing, sizing, special

one-step dyeing and sizing, through fnishing.

Magic sotenersClariant oers a wide range o

magic soteners or abrics with a abulous,

ull, smooth nish. Eects include:

outstanding sotness; silky kid-glove eel

voluminous, sot and elegant handlegreater elasticity and resilience

Improved sewability o woven abrics

better rubbing astness or pigment-printed

abrics

superior inner sotness, even or

open-end textile yarns

stronger abrasion- and tear-resistance

improved crease recovery angles

enhanced wash-and-wear properties.

For more details, please visit


> Products.

The Advanced Denim system:

A rat o pathbreaking products, processes and applications

Product serviceAdvanced Denim isnt just a process but

a whole product philosophy, with all-round

support all down the supply chain.

Our services include:

checking and analyzing specic colors

or eects

testing and trials, process optimization

product support and quality control

optimized dye recipes and process

recommendations

global technical expertise and marketing

support.

New products, shades and special eects,

combined with a shorter time rom product

design to release. In the world o ashion,

that means: rst come, rst sell!

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DP

6121E,

08.2

010

* For sales to customers located within the

United States and Canada the ollowing

applies in addition

NO EXPRESS OR IMPLIED WARRANTY

IS MADE O F THE MERCHANTABILITY,

SUITABILITY, FITNESS FOR A PARTICULAR

PURPOSE OR OTHERWISE OF ANY PRODUCT

OR SERVICE.

= Trademark o Clariant registered

in numerous countries.TM = Trademark at introductory stage.

= 2010 Clariant International Ltd

This inormation corresponds to the present state o our knowledge and is intended as

a general description o our products and their possible applications. Clariant makes no

warranties, express or implied, as to the inormations accuracy, adequacy, suciency

or reedom rom deect and assumes no liability in connection with any use o this inor-

mation. Any user o this product is responsible or determining the suitability o Clariants

products or its particular application. * Nothing included in this inormation waives any

o Clariants General Terms and Conditions o Sale, which control unless it agrees other-

wise in writing. Any existing intellectual/industrial property rights must be observed.

Due to possible changes in our products and applicable national and international regu-lations and laws, the status o our products could change. Material Saety Data Sheets

providing saety precautions, that should be observed when handling or storing Clariant

products, are available upon request and are provided in compliance with applicable

law. You should obtain and review the applicable Material Saety Data Sheet inormation

beore handling any o these products. For additional inormation, please contact Clariant.


Clariant International Ltd

BU Textile Chemicals

Rothausstrasse 61, CH - 4132 Muttenz

Competence Center Special Dyes

Phone: +34 93 817 61 38

Marketing Apparel & Interior

Phone: +41 61 469 7056 or 7 219

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