1004109 Ev Workshop Brochure 2010

Electric Vehicles Unplugged

2 2 - 2 3 Ju n e , 2 0 1 0

Day 1 : H o u s e o f L o r d s

Day 2 : s m m t

L o n d o n , U n i t e d K i n g d o m

Event Partners & Sponsors:

Electric Vehicles Unplugged 2010:Electric Vehicles Unplugged 2010:New Business Models and Infrastructure

Development Trends

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Dear Colleague,

We are proud to announce that our Automotive & Transportation team will be holding their second annual Electric

Vehicles Unplugged” conference. The 2009 Electric Vehicles Unplugged: A 360 Degree Vision of the Future session

was a huge success with all Industry Stakeholders - Government, OEMs, Suppliers Infrastructure companies and

Major Fleet Managers coming together to debate in a strong business environment and helping with

implementation of some key policies and programs.

This year, the “Electric Vehicles Unplugged” conference will have a special focus on two very important hot topics

being discussed and deliberated in the Electric Vehicle Industry: The Emergence of New Business Models

and Developments in Infrastructure.

New Business Models:

““The cost of the battery for an Electric car today is around US$650 - 800/kWh battery. If this price is applied to a

25KWh battery, the cost of the battery can be equivalent to the price of the car itself which means that OEMs need to

provide a unique package to customers demonstrating its ROI.The cost itself must include the total cost of ownership of

the vehicle over a 3 to 5 year period in order to attract customers. Industry experts expect that 3 in 4 Electric Vehicles

will be sold with new business models with packages on offer similar to those in the Telecom industry where customers

pay a monthly tariff based on a flexible contract.”

EV Infrastructure:

“With up to 1.1million Electric Vehicles expected to be sold in Europe by 2015 and 2011 being the year that Europe’s

traditional automotive OEMs will significantly increase their EV production, a fully trialled, tested and proven charging

infrastructure network must be in place by 2011. It is expected that the required ratio of vehicles to charging stations (both

private and public) will be 1:4 in the first year of EV adoption and 1:2.5 by the fifth year, meaning that by 2015

approximately 2.75million charging stations will be needed across Europe. The implementation of fast charging stations is

also another hot topic being widely discussed in the industry. Cities across Europe are taking different approaches to

infrastructure developments and a wide array of industr ies are involved creating new partnerships between OEMs,

Governments, Utility Companies and Charging Station Manufacturers.”

Electric Vehicles Unplugged 2010 will bring together key decision makers across the industry to provide unique

insights into the structure of new business models and their implications to industry stakeholders. The emergence

of the “Integrator” will also be debated whose role is paramount in managing the diverse service offering to

customers through strategic partnerships with the many industry players. It will also allow attendees to

understand the position that key industry players are taking towards infrastructure and to debate the pro’s and

con’s of different solutions in development across Europe.

Sincerely,

Sarwant Singh

Partner

Frost & Sullivan

ELECTRIC VEHICLES UNPLUGGED

New Business Models and Infrastructure Development Trends

22 June 2010: House of Lords, Westminster, London | 23 June 2010: Society of Motor Manufacturers and Traders, London

Partial List of Electric Vehicle Unplugged

Past Participants:

European Automotive Industry including:

2009 EV Workshop - Attendee Profile

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What Last Year’s Attendees had to Say

Globalisation and Technology continue to bring change to the automotiveindustry but in some areas the industry could do more. A unique vision of the

future of EVs- Marketing Director, Valeo

A great event, offering valuable insight into EV development and infrastructure– Editor, Automotive Manufacturing Solutions

Inspriational two days with interesting views from government as well asimportant manufacturers

– Product Development, GM

Topics That Will Be Covered:

- New Personal Mobility Trends and Business Models

- Infrastructure Trends – What is the Strategy of Utility Companies and

their Business Models?

- New Business Model Assessment - ie. Car sharing, vehicle leasing with

full energy contracts, battery leasing, battery swapping, battery 2nd life

- Government Vision and Proposals to Support EVs

- Customer Analysis: Key Customer Segments, OEM Targeting and

Positioning Strategies

- Opportunities for Automotive Suppliers

- Opportunities Across the Value Chain and for New Players – ie. Coach

builders, dealerships, telecom companies, etc

- Strategic Recommendations on Market Opportunities




Executives Represented at Frost & Sullivan’s

2009 EV Workshop

Industries Represented at Frost & Sullivan’s

2009 EV Workshop

Executive Management

Managers

Product Planning

Other

Automotive OEMs

Automotive Suppliers

Energy/Utility

Government

Press/EV Clients/Other

4

Schedule-at-a-glance

The agenda will be updated as information becomes available.

TUESDAY, 22 JUNE, 2010 - HOUSE OF LORDS DEBATE, LORDS TERRACE, WESTMINSTER (By invitation only)

15:00 Debate in the House of Lords with “Afternoon Tea” - Topic TBC

Chaired by Lord Taylor

Panelists: TBC

17:00 Networking Drinks

WEDNESDAY, 23 JUNE, 2010 - SOCIETY OF MOTOR MANUFACTURERS AND TRADERS, LONDON

08:00 Registration, Continental Breakfast and Exhibition

08:45 Welcome & Introduction,

Nick Ford, Senior Consultant, Frost & Sullivan

Morning Session Focused on New Business Models

09:00 New Global Personal Mobility Trends and EV Business Models

Sarwant Singh, Partner, Frost & Sullivan

09:30 Ayoul Grouvel, Head of Electric Vehicles, PSA Peugeot Citroen

10:00 Opportunities and Challenges in Investing in Electric Vehicles - A view from HSBC

Anthony Bernbaum, Head of Global Special Opportunities, HSBC

10:30 Networking, Refreshment and Exhibition Break

10:45 Tony Posawatz, Vehicle Line Director for Chevrolet Volt & Global Electric Vehicle Development of GM.

Co-Chairman of EDTA

11:15 Robert Stussi, President of EU EV Association

11:45 Panel Debate: New Business Models in the Electric Vehicle Industry: Opportunities and Implications

Facilitator: Richard Canny, CEO Think

Panelists: Jerry Hardcastle, VP Nissan Technical Centre

Others: tbc

12:30 Networking, Lunch and Exhibition Break

Afternoon Session Focused on Developments in Infrastructure

13:30 Nancy Gioia, Director, Global Electrification, Ford Motor Company

14:00 Electric Driving in Holland - You can't do it on your own

Maarten Cassé, Manager– Asset Management, Stedin

14:30 Diana Blake, Director: Sales and Marketing, Optimal Energy

15:00 Networking, Refreshment and Exhibition Break

15:15 Dr. Oliver Weinmann, Head of Innovation Management, Vattenfall

15:45 Presentation by Jerry Hardcastle, VP of Nissan Technical Centre

16:15 Panel Debate: Developments in Infrastructure

Facilitator: Nick Ford, Senior Consultant, Frost & Sullivan

Panelists: Lord Borwick, Founder and CEO Modec Ltd

Robin Haycock, Assistant Director, Department for Business, Innovation and Skills and Office of Low Emission Vehicles

Others: tbc

17:00 Workshop Wrap Up

Sarwant Singh, Partner, Frost & Sullivan

17:15 Champagne Reception

18:30 Workshop Close

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Speaker Profiles




Ayoul Grouvel joined PSA Peugeot Citroën in 2008 as Peugeot Network Strategy Director and now is head of the

EV and PHEV departments for the 2 Brands. Prior to that, he spent more than 10 years with the Fiat Group as

first Product Manager for Peugeot 156, then Marketing Director in Ireland followed by Germany, General Sales

Manager for the Fiat Brand Eastern Europe and finally as Vice-President International Sales for Lancia Brand. Half

French, half Scottish, his career lead him to live in six different countries the past 15 years : France, UK, Ireland,

Germany, Italy, Poland. His graduation at the European Business School in London, Frankfurt and Paris was followed

by a M.sc at Ecole Centrale de Paris.

Anthony Bernbaum is the Head of Global Special Opportunities within Principal Investments. He joined HSBC in

2003 and latterly was Global Co-Head of the Financial Institutions Group within Global Banking. He graduated

from Cambridge University in 1987 with a BA Hons in Economics and received an MBA with distinction from

Insead business school in 1991. Between 1992 and 1998 Anthony worked at Barings in their corporate finance arm,

followed by six years at Goldman Sachs as a Managing Director in investment banking. In 2000/1 he was acting

chief operating officer of Goldman Sachs European Investment Bank. During his career he has worked on a number

of major transactions across a broad range of sectors.

Diana Blake worked in the conservation industry in Botswana and then moved to Morocco to work for National

Geographic, before joining BMW in Pretoria in 1988. Diana initially worked at the Rosslyn production plant in an

operational and logistical capacity. After training in Munich, she implemented an ordering and distribution system

for the import of built-up cars to South Africa. She then moved to the BMW head office in Midrand, working in

the Marketing Department as product manager, where she introduced and managed various portfolios. In 2004, she

was appointed as General Manager for MINI South Africa, where she was responsible for increasing sales by 200%

and various groundbreaking campaigns, including driving a small fleet of MINIs from Johannesburg to the MINI

factory in Oxford. Diana joined Optimal Energy in December 2007.

Maarten Cassée is the Manager for Asset Management within Stedin, a local network management company with

approximately two million customers. Maarten is responsible for planning infrastructure performance, network

planning and development, Innovation and Asset Data Quality particularly focussing on catering for electric vehicles

in Holland. Prior to joining Stedin, Maarten worked for ProRail Railinfra management in Rotterdam, responsible

for the safety and reliability of the local infrastructure, and started his career with Energy NorthWest (now part

of Liander) in Amsterdam.

Tony Posawatz currently serves as Vehicle Line Director for the Chevrolet VOLT and Global Electric Vehicle

Development within General Motors. Since his appointment to this position in March 2006, Tony has led the

development of the highly-acclaimed VOLT concept car and continues to lead the development of the 2011MY

production VOLT. Tony has also served as a GM vehicle Line director for the past eleven years compiling in this

time an impressive record of successful, award winning and innovative products such as the Cadillac Escalade and

Chevrolet Avalanche. In Tony’s 25 years at GM, his teams have amassed seven General Motors Chairman’s Honors

Program awards for excellence and have overseen the development of cars and trucks from concept initiation to

production and market launch in four different countries. Tony also began serving as Co-Chairman of the Electric

Drive Transportation Association (EDTA) in December 2008.

Anthony BernbaumHead of Global Special Opportunities

HSBC

Maarten Cassée

Manager - Asset Management

Stedin

Diana Blake Director: Sales and Marketing

Optimal Energy

Tony Posawatz

Vehicle Line Director, Chevrolet VOLT

General Motors

Ayoul Grouvel

Head of Electric Vehicles

PSA Peugeot Citroen

Richard Canny

CEO

Think


Speaker Profiles cont.




Richard Canny was appointed CEO of Think in October, 2008. He joined Think as President and COO in August

2008. His deep automotive experience includes 25 years with Ford Motor Company, including key leadership roles

as President – Ford South America and Director of Global Strategic Planning. He brings hands-on automotive

experience from all the world’s major automotive regions to Think and has managed each functional area during

his career.

Nick Ford has worked closely with business planning, providing strategy guidance and market development support

throughout his career. In his previous role he was Product Planning Director at TRW with global responsibility for

their £3 billion automotive steering business providing strategy guidance for their electric steering products. Nick

has 9 years of automotive experience preceded by 23 years in Aerospace and Defence at British Aerospace and

Lucas. As well as holding senior management positions in these corporations, Nick has been MD of EMM

Computers, a technology start up company which exceeded $ 1 million turnover in its first year of operation.

Since joining Frost & Sullivan Nick has been working closely with senior executives in the automotive domain

developing their business and product strategy. Recently Nick has been involved in the development of the EV

market.

Nancy Lee Gioia is Ford Motor Company’s director of Global Electrification. Nancy directs strategy and planning

for the next generation of Ford’s global electric vehicle portfolio, touching all aspects of electrified transportation,

including product planning, supplier partnerships and collaboration with the energy industry and government.

Prior to taking her current role, Nancy was Ford’s director of Sustainable Mobility Technology and Hybrid Vehicle

Programs for North America, Director of Current Model Vehicle Quality for North America and has held several

key management and executive positions within Ford Product Development. In July 2001, she received the All Star

Award from Automotive News and in 2005 she was named as one of the Automotive News “100 Leading Women

in the Auto Industry.”

Robin Haycock is working within Government in the newly formed Office of Low Emission Vehicles (OLEV). He

is seconded from industry to the Dept BIS and specialises in the automotive sector. His current role is to be a

part of delivering the programme to realise government's vision of "placing the UK at the global forefront of ultra-

low carbon vehicle development, demonstration, manufacture and use". Prior to this role, Robin began his career

in the motor industry working for Jaguar Cars and then at specialist consultancies including Cosworth and AVL

(Austria) where he finished his auto career as Design and analysis manager for AVL in the UK. Robin moved from

the automotive sector into energy consulting and transport planning roles within Arup, and during this period he

has worked with a diverse range of clients to establish economic routes for sustainable transport in both retrofit

environments and new planned eco cities.

Sarwant is responsible for developing and implementing business strategy, fulfilment of high value consulting

projects as Project Leader and developing content strategy for Frost & Sullivan’s European Transportation Practice.

He is also the global leader in developing Frost & Sullivan’s Growth Strategy Workshop capabilities. Since joining

Frost & Sullivan in March 1999, Sarwant has managed over 150 strategic consulting projects in the Automotive and

Transportation sector. He specialises in facilitating Growth Strategy Workshops for Frost & Sullivan clients

combines engineering acumen with strong commercial and business awareness.

Oliver Weinmann is responsible for the Innovation Management of the Vattenfall Europe AG. This comprises

business development and steering of activities in the field of product and technology development. One of Oliver's

focus areas is the development of infrastructure for electric vehicles and Vattenfall is currently in testing phases

with BMW in Berlin. Oliver studied Process Engineering at the RWTH Aachen, followed by a PhD on Solar Thermal

Power Plants at DLR in Cologne. In 1992 he started his career at HEW in Hamburg and changed to Vattenfall in

2003 as Head of Innovation Management. In parallel he was Managing Director of Vattenfall Europe Renewables

GmbH between 2004 and 2007 and built up of the renewable energy business in the Vattenfall Europe Group.

Robin Haycock

Assistant Director, Dept. for Business

OLEV

Sarwant Singh

Partner and Practice Director - A&T

Frost & Sullivan

Oliver Weinmann

Head of Innovation ManagementVattenfall Europe AG

Nancy Gioia

Director, Global Electrification

Ford Motor Company

Nick Ford

Senior Consultant - A&T

Frost & Sullivan


Partners & Sponsors




PSA Peugeot Citroën is a world-class European automobile manufacturer whose two brands, Peugeot andCitroën, offer innovative, stylistically differentiated model line-ups. With marketing operations in 160countries, the Group generates one third of its sales outside Europe. It is actively expanding its production

base near its priority markets, with manufacturing facilities in Latin America, China and soon in Russia. Over the years, the Group has gained a worldwide reputation for its environmental leadership. In 2009, for the 4th year in a row, it sold morethan one million vehicles emitting less than 140g CO2/km. The Group’s engineers are also developing diesel hybrid powertrains, which will bebrought to market in 2011 and will be the first manufacturer to offer in Europe by end of 2010 a full range of electrical vehicles.Website: www.psa-peugeot-citroen.com/

Optimal Energy is a 21st century mass market automotive company established in 2005, manufacturingadvanced fully electric cars for global sale. The company is headquartered in Cape Town, South Africa andemploys an international team of automotive experts. OE vision is to establish and lead an electric vehicleindustry in South Africa and to expand globally. OE is privately owned and is led by CEO Kobus Meiring,

an expert in building large-scale operations at world class standards.Website: www.optimalenergy.co.za

The European Copper Institute (ECI) is a non profit organisation representing the world's mining companies(through the International Copper Association, Ltd.) and the European copper industry. Via its Brussels basedheadquarters and its network of eleven Copper Development Associations, its mission is to communicate copper's

essentiality for health, technology and quality of life. We are as well committed to the expansion and support of copper's end-use markets in Europe. Website: www.eurocopper.org/

Atraverda is commercialising a high energy density lead acid battery for the next generation of electrified vehicles andbackup power. This is the advanced maintenance free battery that electric vehicle companies are seeking for a dependable,safe, proven, simple, and cost effective (without government incentives) battery system to power their electric vehicles.Being able to create higher voltages in one battery and custom battery shapes will provide auto designers and manufacturers

a practical power platform for cost effective vehicles for their customers. Atraverda is currently producing batteries at its Wales, UK facility andseeks interested electric vehicle partners.Website: www.atraverda.com/

The Society of Motor Manufacturers and Traders (SMMT) exists to support and promote the interests of the UK automotiveindustry at home and abroad. Working closely with member companies, SMMT acts as the voice of the motor industry, promotingits position to government, stakeholders and the media.Through representation, events, reliable data and advice services, SMMT plays a central role in the working life of the UK motor

industry, ensuring that the UK remains a key global player within the automotive sector and that the industry continues to be a significantcontributor to the UK economy.Website: www.smmt.co.uk

Policy Connect is a not for profit organisation bridging Parliament and industry to promote effective policy in five keyareas: Skills, Environment, Health, Design & Sustainability. Established in 1995, Policy Connect has developed a uniqueposition within the policy-making process, working right across the political spectrum with parliamentarians and decision-makers.

Website: www.policyconnect.org.uk

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Registration/pricing schedule

[ ] Electric Vehicles Workshop: £ 1 450.00 per person excluding VAT*

* Rate provided is for Day 2 of the workshop. Day 1 is by invitation only.

*NOTE: Rates provided are for information purposes only and are

subject to change without notice. Rates for actual transactions may

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VENUE INFORMATION

Day 1:Lords Terrace, House of Lords, Palace of Westminster,Westminster, London, SW1A 0AADay 2:Society of Motor Manufacturers and Traders, Forbes House, Halkin Street,London, SW1X 7DS

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Booking terms and conditionsRegistration Fees: A full invoice will be forwarded on receipt of registration. Fees must be paid in full prior to the event*. The fee includes refreshments,lunch and full documentation. Fees are exclusive of VAT. Cheques or money orders should be made payable to Frost & Sullivan. *Please note: if full paymentis not received prior to the event start date then admission to the event may be refused. Change of terms: It may be necessary for reasons beyond ourcontrol to alter the venue, timetable or content of the event. Fees will be refunded should the event be cancelled by Frost & Sullivan. We accept noliability for any other cost. Cancellations and transfers: A £135 administration charge will be made for all transfers and name changes. In addition, ifcancellation takes place 28 days or less, but more than 14 days before the start of an event, you will be liable for 50% of the full fee. If cancellation occurs14 days or less before the start of the event, then you will be liable for the full fee. Substitutes can be accepted at any time providing we have receivedconfirmation in writing before the start of the event and will be subject to the £135 administration fee.

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Registration

PAYMENT PROCEDURES

Payment in full is required immediately upon registration and isnon-refundable. If, for any reason, you are unable to attend theElectric Vehicles Unplugged workshop for which you areregistered, you will have to notify Frost & Sullivan in writing nolater than 3 weeks prior to the event start date, where a one-time credit will be issued for use toward registration at any otherFrost & Sullivan event. The credit must be used within 90 daysof the original registration date and can be applied to any Eventscheduled up to one calendar year from the event for which youoriginally registered. Credits may not be transferred more thanonce, and all unused credit(s) will be forfeited after 90 days.Cancellation from time of registration will incur a one timeadministration fee of £500. Cancellation less than 30 days priorto the start of the event, will incur a 50% fee. The remaining50% can be applied to any Event schedule up to one calendaryear from the event for which you originally registered.Notification must be received by Frost & Sullivan in writing. Ifyou do not attend the event and fail to notify Frost & SullivanPRIOR to the event, no credit will be issued. Every effort ismade to ensure that the speakers noted in this brochure arepresent, but changes beyond Frost & Sullivan’s control mayoccur.

Frost & Sullivan makes every effort to hold the plannedevent. In the unlikely occurrence that the event iscanceled or postponed, Frost & Sullivan is not responsiblefor any hotel or travel arrangements that you have made.

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1004109 Ev Workshop Brochure 2010

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