1001 SU2 Final Presentation
Transcript of 1001 SU2 Final Presentation
-
8/3/2019 1001 SU2 Final Presentation
1/13
1
English Communication Skills(Intermediate Level)
2011 Fall
Final Presentation
Instructor: Tommy Wang
Plan for Final Presentation
1. Presentation Format
2. Target case & Concepts
3. Grouping and Time limit4. Performance Criteria
2
.
6. Example
-
8/3/2019 1001 SU2 Final Presentation
2/13
2
1. Presentation Format
A business case studyPresentation
3
What is a case study?
common in social science. It is based on an
in-depth investigation of a single individual,group, or event. Case studies may bedescriptive or explanatory.
4
-
8/3/2019 1001 SU2 Final Presentation
3/13
3
Format of a Case Study
1. Introduction What is the background of your targetcase?History, Logo design,
2. Concept 1 Describe it. (Video, Images)
3. Concept 2 Describe it. (Video, Images)
. . ,
5. Conclusion What do you think of you target case?
5
2. Target case & Concepts
6
-
8/3/2019 1001 SU2 Final Presentation
4/13
4
2. Target case & Concepts
You need to use 3 concepts
oncep s
1. Success 6. Strategy
2. Products 7. Solutions
3. Media 8. Teamwork
7
4. Jobs 9. Choices
5.Objectives
3. Grouping & Time Limit
You can choose your own group members.
1. Grouping: 4 persons for each group
(gender, department, grades)
2. Presentation Time + Q&A (2 questions)
88
around 4 minutes
-
8/3/2019 1001 SU2 Final Presentation
5/13
5
4. Performance Criteria
Group 60% Individual 40%
1. Proposal2. PPT design3. Questions design4. Teamwork
1. Oralperformanceand delivery
9
e.g.Group 800.6=48Individual 900.4= 36 84
5. What you need to do?
W11Presentation Guideline.
W133 days ago
Submit draft proposal (upload to ecourse)including outline and group members for final Presentation
W13 Get feedback and revise again
W14 Submit Final proposal to ecourse (Assignment 8)
10
W15 Mini Lesson (Presentation)
W172 days ago
Submit your group PPT (Max. 15 slides)
w17 Presentation Day
-
8/3/2019 1001 SU2 Final Presentation
6/13
6
English Communication Skills(Intermediate Level)
6. Example
A case study: HTC
499XXXXXX XX
11
499XXXXXX XX499XXXXXX XX
499XXXXXX XX
3 Steps!!Step 1: Your target case
Concepts1. Success 6. Strategy
2. Products 7. Solutions
Step 2: Choose
concepts
12
3. Media 8. Teamwork
4. Jobs 9. Choices
5. ObjectivesStep 3: Integrate 3 conceptsfrom the textbook and do analysis.
-
8/3/2019 1001 SU2 Final Presentation
7/13
7
1. Introduction
Introduce yourtarget case!
History, Logo
Founded in 1997 by Cher Wang, Chairwoman,
HTC made its name as the company behind-
13
devices on the market.
since June 2006, under its own HTC brand.
2. Products
Innovation.
Key words or
phrases ONLY!
broadening the range of devices it offers
HTC Touch in June 2007 New design each year.
14
-
8/3/2019 1001 SU2 Final Presentation
8/13
8
2. Products
15
2. Products
Model HTC Touch2 (T3333)
Processor QualcommMSM7225, 528 MHz
Explain the
things that youare interested in! e.g.
A2DP=Advenced AudioOperatingSystem
Windows Mobile 6.5 Professional
Memory ROM: 512 MBRAM: 256 MB
Dimensions(LxWxT)
104 X 55 X 12.9 mm (4.1 X 2.16 X 0.51 inches)
Weight 110 grams (4 ounces) with batteryDisplay 2.8-inch TFT-LCD touch-sensitive screen with QVGA resolution
Network1 HSPA/WCDMA:Up to 384 kbps up-link and 7.2 Mbps down-link speedsQuad-band GSM/GPRS/EDGE:
16
Touch 2Specification
nternal antenna
Connectivity Bluetooth2.1 with Enhanced Data Rate and A2DP for wirelessstereo headsetsWi-Fi: IEEE 802.11 b/g3.5 mm audio jackHTC ExtUSB (11-pin mini-USB 2.0)
Camera 3.2 megapixel color camera with fixed focusAudio supportedformats
AAC, AAC+, eAAC+, AMR-NB, QCP, MP3, WMA, WAV, MIDI, M4A
Video supportedformats
WMV, ASF, MP4, 3GP, 3G2, M4V, AVI
-
8/3/2019 1001 SU2 Final Presentation
9/13
9
3. Media Powerful media.
1. Press (Launched in London)
Pics: Must beClear!
. ewspaper a ver semen
3. CF, online Promotionhttp://www.htc.com/tw/desires/?usite=mobile_05
17Press Conference Advert in London Tube
3. Media HTC promotes its products through
powerful media.Video Format:1. Each video file is less than 30 seconds.
*
HTC touch 2 connects thesocial YOU to the worldYOU.
With everything you need,
3. Type the transcript next to the video ORAdd subtitles in the film.
18
so life is stored up for you.
You dont need to get aphone. You need a phone toget you.
-
8/3/2019 1001 SU2 Final Presentation
10/13
10
4. Strategy
Effective Marketing
Explain them!!
1. Press Conference
2. Gross Profit Margin. 30% Q4, 2010
3. Various production lines
4. Market oriented
Powerful Advertising
1. Video
2. pictures19
5. Conclusion
leading innovative supplier
driving the growth and capabilities of
smartphone technology. It still has a bright future.
20
-
8/3/2019 1001 SU2 Final Presentation
11/13
11
References http://en.wikipedia.org/wiki/HTC
http://www.htc.com/www/product/touch2/specification.html
21
found your information. Ifpossible, APA format isbetter.
6. Questions
.
2. How does HTC promote its products?
At least 2 com rehension
22
questions. 1 minute for otherstudents to discuss andwrite down their answers
-
8/3/2019 1001 SU2 Final Presentation
12/13
12
23
6. Effective Power Point - 1
Make it big
Keep it simple
Good Structure Check Spelling and Grammar
24
-
8/3/2019 1001 SU2 Final Presentation
13/13
13
6. Effective Power Point - 2
This is Arial 12
This is Arial 24
This is Arial 32
This is Arial 36At least 32
25
6. Effective Power Point - 3
Dark background
Too many colours
TooToo ManyFonts
and Apply 6 x 7 rule
26
No more than 7 words per line