100 200 300 400 500 Grain Fed Beef Grass Fed Beef CAB™ Beef Production Tricky Marketing.
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Emerging Trends in Beef Production
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Transcript of 100 200 300 400 500 Grain Fed Beef Grass Fed Beef CAB™ Beef Production Tricky Marketing.
Emerging Trends in Beef Production
100 100 100 100 100
200 200200200200
300 300 300 300 300
400 400 400 400 400
500 500 500 500 500
Grain Fed Beef
Grass Fed Beef
CAB™ Beef Production
Tricky Marketing
Subject 1 – 100
[This refers to the flakes of fat in the meat which is typically more
prominent in grain fed beef]
[Marbling]
Subject 1 - 200
[Give two advantages of grain-fed beef]
[More marbling, higher carcass weight, faster to slaughter, less land usage, etc.]
Subject 1 - 300
[Give three disadvantages of grain-fed beef]
[typically higher caloric value, higher cost of
production, more maintenance]
Subject 1 - 400
[What is the average slaughter weight of grain-fed cattle?]
[1250 lbs]
Subject 1 - 500
[How many pounds of beef does the U.S. consume per year?]
[25-30 billion]
Subject 2 - 100
[Why is grass-fed beef considered to be healthier?]
[It has less fat]
Subject 2 - 200
[What is an advantage to grass-fed beef, in addition to the fact that it typically has less
fat?]
[It usually has a lower production cost and
requires less maintenance]
Subject 2 - 300
[What do processors have to do in order to make the meat tender enough for
customer satisfaction?]
[Hang the carcass for up to six weeks. (Dry
aging)]
Subject 2 - 400
[What are four disadvantages to grass-fed beef?]
[More expensive, longer to slaughter, more land usage, less marbling, etc.]
Subject 2 - 500
[What does the term hormone-free mean?]
[The cattle have never been given any form of growth hormone]
Subject 3 – 100
[What is the order of quality grades,
from lowest to highest?]
[standard, select, choice, prime]
Subject 3 - 200
[What are three requirements in order for cattle to receive CAB™ premiums?]
[51% black hided, 10 -16 square inch rib-eye, top choice or higher quality]
Subject 3 - 300
[What are the 3 quality grades that are eligible to receive CAB™ premiums?]
[Avg choice, high choice, prime]
Subject 3 - 400
[What impact has CAB™ had on the beef industry?]
[Breeders produce less muscular, lower-quality, black-hided cattle simply to get
premiums]
Subject 3 - 500
[What maturity must a beef carcass be in order to
receive CAB™ premiums?]
[A Maturity]
Subject 4 - 100
[How many total head of cattle are there in the U.S.?]
[93 million]
Subject 4 - 200
[How many head of cattle are slaughtered each year in the
U.S?]
[34 million]
Subject 4 - 300
[What percent of beef cattle from the U.S. are exported?]
[9%]
Subject 4 - 400
[How is the beef cattle industry vertically
integrated?]
[it’s not!]
Subject 4 - 500
[What is the typical pathway of grain-fed market cattle?]
[Commercial/seedstock, sale barn, stocker,
feedlot, processor, distributor, retailer]
Subject 5 - 100
[What does USDA stand for?]
[United States Department of Agriculture]
Subject 5 - 200
[What does it mean when a packaged beef product is labeled “USDA certified’?]
[it simply means that the meat has been
certified sanitary and safe by the USDA]
Subject 5 - 300
[What does hormone-free mean?]
[the animal has never been given any
type of growth hormone]
Subject 5 - 400
[give two examples of how marketers try to trick consumers by labeling
package]
[teacher decides by response]
Subject 5 - 500
[what does the term ‘no additives’ mean on a beef package?]
[there are no added products to the meat; it is simply beef.]
Copyright © Texas Education Agency 2012Educational Excellence project for the
Agriculture, Food, & Natural Resources clusterDeveloped by the
Department of Agricultural Leadership, Education, & Communications
Texas A&M University
