10 week mba in Inbound Marketing
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10-WEEK MBA IN INBOUND MARKETING BY PROPHET NINE
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A complete learning guide for Inbound Marketing packed with hand picked resources for online marketing and generating leads via reputation building
Transcript of 10 week mba in Inbound Marketing
10-WEEK MBA IN INBOUND MARKETING
BY PROPHET NINE
CurriculumWeek 1 - Getting the Basics Right - What is Inbound, Getting Started with tools and platform
Week 2 - Methodology & Fundamentals - Buyer Personas, Campaigns
Week 3 - Building Your Marketing Engine - Fundamentals of Content
Week 4 - Building Your Marketing Engine - Blogging
Week 5 - Connecting with your customers - Social media, Facebook, Twitter, LinkedIn
!
Week 6 - Making Offers - Landing Pages
Week 7 - Making Offers - Calls to Action
Week 8 - Attracting Leads - Web Optimization, SEO and Ads
Week 9 - Nurturing Leads - Email Marketing
Week 10 - Delighting Your Clients - Customer Service, Analytics and Metrics
PROPHETNINEWEEK 1
GETTING THE BASICS RIGHTWHAT IS INBOUND, GETTING STARTED WITH TOOLS
WEEK 1: WHAT IS INBOUND MARKETING?
Inbound Marketing is about creating the right content for the right buyer personas according to their buying journey and attracting them to the website and register them as leads.
Video(s): 1. https://www.dropbox.com/s/pfq62wju5mse3ew/The%20Marketing%20Fundamentals.mov?dl=0!2. https://www.youtube.com/watch?v=49Fo3k8jfqI!!Blog Entries: 1. http://blog.hubspot.com/marketing/inbound-marketing-glossary-list!!Webinar: 1. http://academy.hubspot.com/webinars/the-buyers-journey-webinars/
Study following materials:
WEEK 1: GETTING STARTED WITH HUBSPOT
HubSpot is one of the leading Inbound Marketing platforms. It is a central repository for all Marketing Collaterals. It acts as a one point push into Digital Streams such as Twitter and Facebook and allows total brand control as a central access point. It also manages web content and all the leads & contacts.
Video(s): 1.http://academy.hubspot.com/prospects-videos-training/!2.http://academy.hubspot.com/contacts-video-training/!3.http://academy.hubspot.com/lists-video-training/!4.http://academy.hubspot.com/HubSpot-Strategy-and-Planning-Class/!5.https://www.youtube.com/watch?v=RWoEj5WVNZM!!Blog Entries: 1.http://help.hubspot.com/articles/Tutorial/how-to-use-prospects!2.http://help.hubspot.com/articles/KCS_Article/How-can-I-hide-individual-prospects!3.http://help.hubspot.com/articles/KCS_Article/Why-are-my-Prospects-showing-up-as-having-visited-from-one-location-but-I-
know-they-are-from-some-place-else!4.http://help.hubspot.com/articles/KCS_Article/What-is-the-date-range-for-the-data-in-Prospects!5.http://blog.hubspot.com/blog/tabid/6307/bid/33083/27-Ways-to-Slice-Dice-Your-Email-List-for-Better-Segmentation.aspx!6.http://knowledge.hubspot.com/contacts-user-guide/how-to-create-a-smart-list!7.http://knowledge.hubspot.com/how-to-export-a-list-of-contacts!8.http://knowledge.hubspot.com/getting-started-with-hubspot/how-to-import-a-list-of-leads-into-your-account!9.http://knowledge.hubspot.com/getting-started-with-hubspot/how-to-create-contact-properties-in-your-account!!
Study following materials:
PROPHETNINEWEEK 2
METHODOLOGY & FUNDAMENTALSBUYER PERSONAS, CAMPAIGNS
WEEK 2: INBOUND METHODOLOGY
Inbound Methodology teaches how basic principles and fundamentals of Inbound Marketing can be integrated into sales strategy and tactics of any company.
Videos: 1. http://academy.hubspot.com/webinars/coaching-sales-series/!!Blog Entries: 1. http://knowledge.hubspot.com/contacts-user-guide/how-to-use-the-contact-profiles-for-lead-intelligence!2. http://knowledge.hubspot.com/getting-started-with-hubspot/how-to-import-a-list-of-leads-into-your-account!3. http://blog.hubspot.com/customers/bid/171369/creating-a-sales-process-for-your-inbound-leads-150-is-a-magic-
number!4. http://blog.hubspot.com/blog/tabid/6307/bid/33544/7-Questions-Marketers-Should-Be-Asking-Their-Sales-Reps.aspx!5. http://www.thesaleslion.com/assignment-selling-the-essential-sales-technique-of-the-information-age/!6. http://academy.hubspot.com/blog/bid/172099/The-Consultative-Sales-Process-6-Principles!!Book: 1. http://blog.hubspot.com/customers/bid/171369/creating-a-sales-process-for-your-inbound-leads-150-is-a-magic-
number
Study following materials:
WEEK 2: BUYER PERSONAS
Buyer Personas represent your target market. They help us tailor our message, and segment our potential customers so we can reach them more effectively. Ultimately Buyer Personas are the profiles based around different key characteristics of your customers.
Video(s): 1. http://academy.hubspot.com/buyer-personas-videos-training?Preview=true!!Blogs: 1. http://blog.hubspot.com/blog/tabid/6307/bid/30907/9-Questions-You-Need-to-Ask-When-Developing-Buyer-Personas.aspx!2. http://blog.hubspot.com/blog/tabid/6307/bid/33526/11-Savvy-Ways-to-Use-Buyer-Personas-to-Strengthen-Your-Marketing.aspx!3. http://blog.hubspot.com/blog/tabid/6307/bid/30907/9-Questions-You-Need-to-Ask-When-Developing-Buyer-Personas.aspx!4. http://academy.hubspot.com/blog/bid/109273/3-Keys-to-Creating-Marketing-Personas-That-Live-and-Breathe!!Checklist: 1. http://cdn2.hubspot.net/hub/137828/file-527172300-pdf/product%20classes/buyer%20personas/Persona_Profile_Checklist.pdf!!Development Worksheet 1. http://cdn2.hubspot.net/hub/137828/file-1136612721-pdf/Buyer_Persona_Development_Worksheet.pdf!!Template: 1. http://offers.hubspot.com/thank-you/free-template-creating-buyer-personas?
__hstc=20629287.93a49a2682457516ab8799abfd5e59a9.1397673268602.1400612313502.1400680344590.36&__hssc=20629287.2.1400680344590&__hsfp=620465263!!
Tutorials: 1. http://offers.hubspot.com/thank-you/free-template-creating-buyer-personas?
__hstc=20629287.93a49a2682457516ab8799abfd5e59a9.1397673268602.1400612313502.1400680344590.36&__hssc=20629287.2.1400680344590&__hsfp=620465263http://knowledge.hubspot.com/contacts-user-guide/how-to-track-personas-in-contacts!
2. http://knowledge.hubspot.com/contacts-user-guide/how-to-use-the-contact-profiles-for-lead-intelligence
Study following materials:
WEEK 2: CAMPAIGNS
To achieve your marketing goals, you need to create different kinds of content and align them all around the same message. Campaigns can help organize all of your separate pieces of marketing content and tie them back to your common goal.
Video(s): 1. http://academy.hubspot.com/campaigns-videos-training/!!Blog Entries: 1. http://blog.hubspot.com/customers/how-to-use-new-campaigns-app!2. http://academy.hubspot.com/Portals/137828/docs/HubSpot%20Buyer's%20Journey.pdf!3. http://academy.hubspot.com/blog/bid/109519/Understanding-Seasonality-to-Plan-Your-Inbound-Marketing-Strategies!!Tool Pack: 1.http://cdn2.hubspot.net/hub/53/file-443711475-zip/Inbound_Marketing_Campaign_In_a_Box-3.zip !!Webinar: 1. http://academy.hubspot.com/webinars/the-buyers-journey-webinars/!!Tutorials: 1. http://knowledge.hubspot.com/getting-started-with-hubspot/how-to-create-a-campaign-in-hubspot!2. http://knowledge.hubspot.com/getting-started-with-hubspot/how-to-analyze-a-campaign-in-hubspot!3. http://academy.hubspot.com/blog/bid/109504/5-Ways-to-Use-HubSpot-s-File-Uploader-Concept-of-the-Week!4. http://academy.hubspot.com/blog/bid/109669/How-to-Upload-Files-in-HubSpot!!!
Study following materials:
PROPHETNINEWEEK 3
BUILDING YOUR MARKETING ENGINEFUNDAMENTALS OF CONTENT
WEEK 3: FUNDAMENTALS OF CONTENT
Content is the fuel in your inbound marketing engine. Unless you have something meaningful to offer to your prospective buyer, you will not have a solid ground to engage with them and that’s why in the Game of Inbound Marketing, Content is the King. It can range from videos, webinars, emails, to eBooks, white papers, presentations, info-graphics, and all other marketing collateral that you may produce.
Video(s): 1. http://academy.hubspot.com/content-creation-videos-training/!2. http://academy.hubspot.com/webinars/creating-irresistible-content-series/!!Blog Entries: 1. http://academy.hubspot.com/Portals/137828/docs/13%20ways%20to%20create%20new%20content%20offers.pdf!2. http://blog.hubspot.com/blog/tabid/6307/bid/33533/A-Simple-Guide-to-Creating-Lovable-Marketing-Offers-LoveMarketing.aspx!3. http://academy.hubspot.com/blog/bid/109623/12-Ways-to-Evergreen-Your-Content!!!Editorial Calendar: 1. http://www.google.com/url?q=http%3A%2F%2Fcdn2.hubspot.net%2Fhub%2F137828%2Ffile-390262748-xlsx%2Fproduct%2520classes%2FContent_Creation_Class_resources
%2FBlog-Editorial-Calendar-Template_(2).xlsx&sa=D&sntz=1&usg=AFQjCNGu5RJtKUJh39Bv26dePHKsIOKopw!!Work sheet: 1. http://www.google.com/url?q=http%3A%2F%2Fcdn2.hubspot.net%2Fhub%2F137828%2Ffile-395328670-pdf%2Fproduct%2520classes%2FContent_Creation_Class_resources
%2FMapping_content_to_your_personas_and_the_buyers_journey.pdf&sa=D&sntz=1&usg=AFQjCNFYJMInxNkY4Gn1IfAbY5KsYMuJqA!2. http://academy.hubspot.com/Portals/137828/docs/buying_process_worksheet.xlsx!!Template Library: 1. http://www.google.com/url?q=http%3A%2F%2Fcdn2.hubspot.net%2Fhub%2F137828%2Ffile-394323740-zip%2Fproduct%2520classes%2FContent_Creation_Class_resources
%2Flibrary-of-content-creation-templates.zip&sa=D&sntz=1&usg=AFQjCNFcJ5XNvxCBfuSIpg3b5tvo6Q3wHA!!Checklist: 1. http://cdn2.hubspot.net/hub/137828/file-799282870-pdf/HubSpot_Concepting_worksheet_editable.pdf?t=1405616634858!!Tutorials: 1. http://knowledge.hubspot.com/blog-user-guide?utm_campaign=UserGuides&utm_medium=Homepage&utm_source=Knowledge!2. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-use-the-HubSpot-CMS-Content-Management-System!!!!!!
Study following materials:
PROPHETNINEWEEK 4
BUILDING YOUR MARKETING ENGINEBLOGGING
WEEK 4: BLOGGING
Blogging is an essential component of content creation, and right blogging can increase domain authority and generate leads.
Video(s): 1. http://academy.hubspot.com/blogging-videos-training/!2. http://academy.hubspot.com/webinars/blogging-series-2014!!Blog Entries: 1. http://cdn2.hubspot.net/hub/53/file-682846207-pdf/Academy_Inbound_Plan_for_Basics/BLOGGING_ONE-PAGER.pdf!2. http://blog.hubspot.com/marketing/100-tips-tricks-professional-bloggers-use-list!3. http://blog.hubspot.com/marketing/guide-to-updating-republishing-blogging-content-ht!4. http://help.hubspot.com/articles/Tutorial/how-to-use-blog!5. http://blog.hubspot.com/marketing/quality-content-debate-buzzfeed-hbr-fea!6. http://academy.hubspot.com/examples/customer-examples/?Tag=Blogs!7. http://blog.hubspot.com/marketing/blogging-best-practices-list!8. http://www.slideshare.net/HubSpot/getting-past-writers-block!9. http://blog.hubspot.com/blog/tabid/6307/bid/33615/17-Brilliant-Sources-of-Content-Hiding-Right-Under-Your-Nose.aspx!10.http://blog.hubspot.com/blog/tabid/6307/bid/33660/8-Reasons-Even-YOU-Can-Be-a-Kick-Butt-Business-Blogger.aspx!11.http://blog.hubspot.com/blog/tabid/6307/bid/29344/7-Content-Angles-to-Unhitch-You-From-a-Blogging-Rut.aspx!12.http://blog.hubspot.com/blog/tabid/6307/bid/33510/12-Things-You-Should-Be-Using-Your-Blog-For-Besides-Blogging.aspx!13.http://blog.hubspot.com/blog/tabid/6307/bid/34160/How-to-Identify-Content-Topics-That-Hit-Home-With-Your-Readers.aspx\!14.http://knowledge.hubspot.com/keyword-user-guide/understanding-keywords!15.http://blog.hubspot.com/customers/bid/112337/20-ideas-on-brainstorming-new-blog-content!16.http://academy.hubspot.com/Portals/137828/docs/5-step-guest-blogging-guide.pdf!17.http://learning.hubspot.com/Portals/137828/docs/7-steps-to-promoting-your-blog.pdf!18.http://academy.hubspot.com/blog/bid/109655/How-to-Come-Up-with-a-Year-s-Worth-of-New-Content-in-20-Minutes-or-Less!19.http://learning.hubspot.com/blog/bid/118609/How-to-get-other-people-in-your-company-to-blog-for-you!20.http://academy.hubspot.com/blog/bid/109663/3-Ways-to-Encourage-Sales-Reps-to-Blog!21.http://academy.hubspot.com/blog/bid/109680/How-To-Blog-If-You-Don-t-Have-the-Time!22.http://academy.hubspot.com/blog/bid/109661/5-Ways-to-Promote-Your-New-Blog-Content!23.http://blog.hubspot.com/customers/bid/109667/the-7-steps-of-new-blog-promotion!24.http://blog.hubspot.com/customers/bid/109548/how-to-write-blog-articles-that-generate-inbound-links!25.http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f13+Ways+to+Create+New+Content+Offers.pdf !!Worksheet: 1. http://academy.hubspot.com/blogging-videos-training/!2. http://academy.hubspot.com/Portals/137828/docs/seo_panel_customer_worksheet.docx!3. http://academy.hubspot.com/Portals/137828/docs/the-buyers-journey/hubspot.content%20matrix.pptx!4. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2fblogging-report-card.xlsx!5. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2fblogging-with-your-keywords-worksheet.xls!!Tools: 1. http://www.hubspot.com/blog-topic-generator!2. http://tweakyourbiz.com/tools/title-generator/index.php/!!Tutorial: 1. http://knowledge.hubspot.com/blog-user-guide!!!!
Study following materials:
PROPHETNINEWEEK 5
CONNECTING WITH YOUR CUSTOMERSSOCIAL MEDIA, FACEBOOK, TWITTER, LINKEDIN
WEEK 5: SOCIAL MEDIA
Social media generates leads because there are millions of people who use social media everyday and some of them can be your potential customers if you connect with in a meaningful way.
Video(s): 1. http://academy.hubspot.com/webinars/social-media-series/!2. http://academy.hubspot.com/social-media-publishing-videos-training!3. http://academy.hubspot.com/social-monitoring-videos-training/!!Blog Entries: 1. http://academy.hubspot.com/blog/bid/109556/Why-Your-Blog-Needs-to-be-Social-The-Power-of-Social-Proof!2. http://academy.hubspot.com/blog/bid/109493/How-To-Optimize-Your-Social-Media-Monitoring-in-HubSpot!3. http://academy.hubspot.com/blog/bid/109527/4-Reasons-to-Give-Employees-Access-to-Social-Media!4. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-set-up-your-social-media-tool!5. http://help.hubspot.com/articles/How_To_Doc/social-media-publishing-app!6. http://help.hubspot.com/articles/How_To_Doc/use-social-inbox!7. http://www.searchenginejournal.com/how-social-signals-enhance-online-authority-eric-enge-pubcon/75547/!8. http://www.location3.com/social-media-implications-of-2013-seo-ranking-factors-report/!9. http://offers.hubspot.com/hs-fs/hub/53/file-231225517-pdf/offers/how-sales-can-use-social-media-to-close-more-deals-1.pdf!10.http://blog.hubspot.com/marketing/ridiculous-arguments-against-social-media-list!11.http://knowledge.hubspot.com/social-media-user-guide/how-to-install-the-chrome-plugin-for-hubspot-social-media!12.http://cdn1.hubspot.com/hub/53/The_Internet_Marketing_Written_Style_Guide_Sept_2012.pdf!!Worksheet: 1. http://cdn1.hubspot.com/hub/53/Social_Media_Publishing_Schedule_Template.xls!!Template: 1. http://offers.hubspot.com/hs-fs/hub/53/file-259963544-pptx/17-customizable-templates-for-creating-shareable-graphics-on-social-media.pptx?
__hstc=20629287.7064f1b07697aab923c39224639b625d.1392746792582.1392746792582.1392746792582.1&__hssc=20629287.9.1392746792583&__hsfp=1221765214!!
Books: 1. http://cdn2.hubspot.net/hub/53/file-369304189-doc/social-prospecting-workbook-how-to-use-social-media-to-find-new-leads__MH_revised_copy.doc?
t=1409091868466&__hstc=20629287.88a549be119fd1e3ec29e89886f9aa87.1403742483986.1406373944466.1406376843858.6&__hssc=20629287.107.1409097356723&__hsfp=3725606429!
2. http://cdn2.hubspot.net/hub/53/file-46294023-zip/offers/The-Social-Part-of-Social-Media-A-Love-Story.zip!!Tutorials: 1. http://knowledge.hubspot.com/social-media-user-guide/how-to-analyze-your-social-media-messages-with-hubspot!2. http://knowledge.hubspot.com/social-media-user-guide/how-to-export-details-from-your-social-media-accounts!3. http://blog.hubspot.com/customers/follow-tweet-with-email!4. http://help.hubspot.com/articles/Tutorial/how-to-use-social-media-publishing-tool!5. http://knowledge.hubspot.com/social-media-user-guide/how-to-promote-your-content-with-the-social-media-tool!6. http://knowledge.hubspot.com/social-media-user-guide/how-to-upload-social-media-messages-in-bulk-for-scheduled-publishing!7. http://blog.hubspot.com/customers/bid/182612/the-ultimate-guide-to-mastering-social-inbox!8. http://knowledge.hubspot.com/social-media-user-guide/how-to-upload-social-media-messages-in-bulk-for-scheduled-publishing!9. http://knowledge.hubspot.com/social-media-user-guide/how-to-create-a-custom-social-media-publishing-schedule-in-hubspot!10.http://blog.hubspot.com/customers/bid/182612/the-ultimate-guide-to-mastering-social-inbox!!!!
Study following materials:
WEEK 5: FACEBOOK
Facebook as a social channel can be effective in connecting with your prospective customers and share your company culture. Facebook’s page insights are useful when determining the reach of your content and how each post is performing.
Video(s): 1. http://academy.hubspot.com/webinars/facebook-marketing-series/?
__hstc=87532040.9775363444a07aae5a4702203a2fe76a.1340314840343.1345227841831.1345232253246.237&__hssc=87532040.81.1363102927702!
!Blog Entries: 1. http://cdn1.hubspot.com/hub/53/How-the-new-Facebooks-News-feed-Changes-your-content-strategy.pdf!2. http://blog.hubspot.com/blog/tabid/6307/bid/31633/The-Complete-Guide-to-Setting-Up-the-New-Facebook-Page-
Design.aspx!3. http://www.hubspot.com/portals/53/offers/facebook-in-10-days/ebook.html#!4. http://blog.hubspot.com/blog/tabid/6307/bid/34077/Evaluate-Your-Facebook-Page-With-This-Simple-Checklist-
INFOGRAPHIC.aspx#ixzz2Nwdj6RqV!5. http://danzarrella.com/infographic-how-to-get-more-likes-comments-and-shares-on-facebook.html!6. http://cdn2.hubspot.net/hub/53/file-66196909-pdf/offers/how-to-generate-leads-using-facebook-intermediate.pdf!7. http://learning.hubspot.com/blog/bid/109461/!!
Study following materials:
WEEK 5: TWITTER
Twitter as a social channel is useful in finding new audience who haven’t connected with your brand yet and can also used to increase readership for your blog.
Blog Entries: 1. http://blog.hubspot.com/blog/tabid/6307/bid/32801/6-Data-Backed-Tips-for-Getting-More-Retweets-
Research.aspx!2. https://business.twitter.com/build-your-community
Study following materials:
WEEK 5: LINKEDIN
LinkedIn as a social channel can serve as a platform to connect with professionals looking for B2B solutions and such. The new article writing feature on LinkedIn is an effective way to establish yourself as a thought leader.
Blog Entries: 1.http://cdn1.hubspot.com/hub/53/Intro_LinkedIn_Company_Pages_Single_Page-Final-01.pdf!2.http://blog.hubspot.com/blog/tabid/6307/bid/32875/How-to-Use-LinkedIn-Emails-to-Generate-Loads-of-Leads.aspx!3.http://academy.hubspot.com/blog/bid/168614/How-to-Generate-Leads-Using-LinkedIn-Groups-Customer-Story!4.http://cdn2.hubspot.net/hub/53/blog/docs/ebooks/learning_linkedin_from_the_experts_2012_april.pdf!5.http://blog.hubspot.com/blog/tabid/6307/bid/34069/A-Simple-Guide-to-Setting-Up-Your-First-LinkedIn-Ad-
Campaign.aspx
Study following materials:
PROPHETNINEWEEK 6
MAKING OFFERSLANDING PAGES
WEEK 6: LANDING PAGES
Landing Pages effectively deliver your marketing offers and at the same time gather lead intelligence through an equal exchange of information with your customers.
Video(s): 1. http://academy.hubspot.com/landing-pages-videos-training/!2. http://academy.hubspot.com/webinars/website-transformation-series/!3. http://academy.hubspot.com/webinars/landing-page-webinar-series/?__hstc=87532040.9775363444a07aae5a4702203a2fe76a.
1340314840343.1364567303476.1381850946761.239&__hssc=87532040.2.1381853027902!!Blog Entries: 1. http://blog.hubspot.com/marketing/remarkable-about-us-page-examples!2. http://blog.hubspot.com/blog/tabid/6307/bid/33907/How-to-Talk-About-Pricing-Without-Scaring-People-Off.aspx!3. http://cdn2.hubspot.net/hub/53/file-679042638-pdf/Academy_Inbound_Plan_for_Basics/LANDING_PAGE_ONE-PAGER.pdf!4. http://cdn2.hubspot.net/hub/137828/file-321043953-pdf/Ebooks/8_World_Class_Landing_Pages_With_50_Conversion.pdf!5. http://academy.hubspot.com/content-creation-videos-training/!6. http://knowledge.hubspot.com/landing-page-user-guide/how-to-create-a-landing-page!7. http://academy.hubspot.com/examples/customer-examples/?Tag=Landing+Pages!8. http://blog.hubspot.com/marketing/7-landing-page-design-tips!9. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-A-B-test-landing-pages-within-HubSpot-to-increase-success!10.http://help.hubspot.com/articles/Tutorial/hubspot-enterprise-create-and-test-advanced-landing-pages!11.http://help.hubspot.com/articles/Tutorial/best-practices-of-A-B-testing-landing-pages!12.http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f10-step-guide-to-landing-page-optimization.pdf!13.http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f10-ways-to-drive-traffic-to-your-landing-pages.pdf!14.http://academy.hubspot.com/blog/bid/109650/Why-Going-Naked-Makes-Sense-for-Landing-Pages-Data!15.http://academy.hubspot.com/blog/bid/109514/Why-You-Need-A-Blog-Subscription-Landing-Page!16.http://blog.hubspot.com/marketing/free-stock-photos-design-in-powerpoint-ht!17.http://blog.hubspot.com/marketing/principles-of-conversion-centered-landing-page-design!18.http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2flanding-page-report-card.xlsx!!Course(s): • http://academy.hubspot.com/attract-inbound-campaign-class-registration/!!Tutorials: 1. http://knowledge.hubspot.com/landing-page-user-guide?utm_campaign=UserGuides&utm_medium=Homepage&utm_source=Knowledge!2. http://bookcovers.creativindie.com/free-online-3d-book-cover-generator/!3. http://help.hubspot.com/articles/How_To_Doc/how-to-use-progressive-profiling!4. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-create-a-landing-page-in-HubSpot!5. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-create-a-Thank-You-page-and-link-it-to-your-landing-page
Study following materials:
PROPHETNINEWEEK 7
MAKING OFFERSCALLS TO ACTION
WEEK 7: CALLS TO ACTION
Action-oriented Call-to-Actions (CTAs) are instrumental in getting visitors to the next stage of buyers journey. Appropriately worded CTA’s should communicate the offer being delivered in few words.!.
Video(s): 1. http://academy.hubspot.com/webinars/call-to-action-series/?__hstc=87532040.9775363444a07aae5a4702203a2fe76a.
1340314840343.1364567303476.1367352458319.239&__hssc=87532040.25.1367356450691!2. http://academy.hubspot.com/calls-to-action-videos-training/!3. http://academy.hubspot.com/blog/bid/109634/Calls-to-Action-and-Landing-Pages-Concept-of-the-Week-Video!!Blog Entries: 1. http://blog.hubspot.com/blog/tabid/6307/bid/34005/How-to-Pick-the-Perfect-CTA-for-Every-Blog-Post.aspx!2. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f8-step-guide-to-creating-a-call-to-action.pdf!3. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-A-B-Test-Calls-to-Action-in-HubSpot-to-Increase-Landing-Page-Views!4. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-identify-places-on-your-site-to-use-Calls-to-Action-CTAs!5. http://academy.hubspot.com/blog/bid/109487/10-Steps-to-Creating-a-Killer-Call-to-Action!6. http://academy.hubspot.com/blog/bid/109594/How-to-Create-a-Call-to-Action-in-HubSpot-Concept-of-the-Week!7. http://blog.hubspot.com/blog/tabid/6307/bid/6644/5-Signs-Your-Call-to-Action-Needs-a-Makeover.aspx!8. http://academy.hubspot.com/blog/bid/109496/5-Locations-You-Must-Add-Your-Calls-to-Action!9. http://academy.hubspot.com/blog/bid/109472/2-Unique-Ways-to-Use-a-Call-to-Action!10.http://academy.hubspot.com/blog/bid/109515/Call-to-Action-Placement-Best-Practices!11.http://academy.hubspot.com/blog/bid/109631/7-Steps-to-Creating-a-Compelling-Call-to-Action-Call-to-Action-Guide!12.http://academy.hubspot.com/blog/bid/109561/The-Importance-of-Calls-to-Action-on-your-Business-Blog!13.http://academy.hubspot.com/blog/bid/109672/How-to-Best-Leverage-Your-Blog-s-Images-and-Calls-to-Action!!Tools: 1. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2fcall+to+action+report+card.xlsx!2. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2fcall+to+action+placement+checklist.pdf!!Tutorial: 1. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-create-a-call-to-action-CTA-using-HubSpot!2. http://knowledge.hubspot.com/cta-user-guide
Study following materials:
PROPHETNINEWEEK 8
ATTRACTING LEADSWEB OPTIMIZATION, SEO AND PAID ADS
WEEK 8: WEB OPTIMIZATION (ORGANIC SEARCH / SEO)
Optimization is the act, process or methodology of making something as fully perfect, functional or perfect as possible. A large majority of purchase decisions start with a search engine, so concentrating on getting prominence on organic search results is the primary goal of optimizing your website.
Video(s): 1. http://academy.hubspot.com/webinars/website-transformation-series/!2. http://academy.hubspot.com/webinars/seo-series/!3. http://academy.hubspot.com/blog/bid/109554/Long-Tail-Keywords-Concept-of-the-Week!!Blog Entries: 1. http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html!2. http://blog.hubspot.com/marketing/seo-friendly-blog-post-checklist-ht!3. http://blog.hubspot.com/blog/tabid/6307/bid/32078/9-Ways-to-Increase-Visibility-for-Your-Best-Blog-Content.aspx!4. http://academy.hubspot.com/Portals/137828/docs/HubSpot%20Keyword%20Development%20Worksheet.pdf!5. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-search-engine-optimize-SEO-an-existing-page-on-your-website!6. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-identify-link-building-opportunities!7. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-track-your-organic-traffic-using-the-Sources-Report!8. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f9-step-on-page-search-engine-optimization-guide.pdf!9. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f9-step-guide-to-optimizing-your-homepage.pdf!10. http://academy.hubspot.com/blog/bid/109668/How-to-use-Meta-Descriptions-Keywords-and-Tags-on-your-Blog!11. http://academy.hubspot.com/blog/bid/109409/Using-Page-Grader-s-Export-Functionality-to-Audit-Your-Website-s-SEO!12. http://academy.hubspot.com/blog/bid/109570/How-to-Create-Relationships-to-Build-Links!13. http://academy.hubspot.com/blog/bid/109548/How-to-Write-Blog-Articles-that-Generate-Inbound-Links!14. http://academy.hubspot.com/blog/bid/109570/How-to-Create-Relationships-to-Build-Links!15. http://academy.hubspot.com/blog/bid/109584/How-to-Add-a-Blog-RSS-Feed-to-your-HubSpot-hosted-Website-Page-Concept-of-the-Week!16. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-search-engine-optimize-SEO-an-existing-page-on-your-website!!!Tutorials: 1. http://academy.hubspot.com/blog/bid/109584/How-to-Add-a-Blog-RSS-Feed-to-your-HubSpot-hosted-Website-Page-Concept-of-the-Week!2. http://help.hubspot.com/articles/Tutorial/how-to-edit-page-properties!3. http://academy.hubspot.com/blog/bid/109409/Using-Page-Grader-s-Export-Functionality-to-Audit-Your-Website-s-SEO!!
Study following materials:
WEEK 8: WEB OPTIMIZATION (PAID SEARCH / ADS)
In additions to being found in search results, you can also can gain a lot of leads by optimizing the performance of your advertisements that show up as a result of search queries entered by your prospective customers.
Video(s): 1. http://academy.hubspot.com/webinars/paid-search-series/!!!Blog Entries: 1. http://academy.hubspot.com/Portals/137828/docs/HubSpot%20Keyword%20Development%20Worksheet.pdf!2. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f8-step-guide-to-content-and-lead-
generation.pdf!3. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-create-an-offer-that-generates-leads!4. http://academy.hubspot.com/blog/bid/109557/How-to-Set-up-a-Google-Adwords-Account!5. http://academy.hubspot.com/blog/bid/109552/Campaign-Management-with-Adwords-Editor!6. http://academy.hubspot.com/blog/bid/109547/How-to-Optimize-an-Adwords-Account!7. http://academy.hubspot.com/blog/bid/109564/3-Tips-To-Becoming-A-Paid-Search-Superstar!8. http://academy.hubspot.com/blog/bid/109557/How-to-Set-up-a-Google-Adwords-Account!9. http://blog.hubspot.com/blog/tabid/6307/bid/28941/How-to-Design-a-Killer-Keyword-Strategy-for-Paid-Search.aspx!10.http://www.ppchero.com/writing-successful-ppc-ad-copy-building-from-account-structure-beyond/!11.http://blog.hubspot.com/blog/tabid/6307/bid/34266/Are-You-Like-eBay-How-to-Tell-If-You-re-Wasting-Money-on-
AdWords.aspx!!!Cheat-Sheet: 1. http://academy.hubspot.com/blog/bid/109562/Paid-Search-Cheat-Sheet!!!Tutorials: 1. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-create-Tracking-URLs-for-your-marketing-campaigns!2. http://help.hubspot.com/articles/KCS_Article/How-do-I-create-a-Thank-You-page!
Study following materials:
PROPHETNINEWEEK 9
NURTURING LEADSEMAIL MARKETING
WEEK 9: EMAIL MARKETING
One of the best ways to nurture your leads is to keep them engaged and keep the conversation around their problem and your product/service alive.
Turn leads into customers via lead nurturing and segmentation and tailor email messages to buyer’s journey stage. You can also build a community by letting prospects spread the love and increase your reach.
Video(s): 1. http://academy.hubspot.com/webinars/email-marketing-series/!2. http://academy.hubspot.com/email-videos-training/!3. https://app.hubspot.com/training/386631/course/2/1005!!Blog Entries: 1. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-segment-your-leads-using-List-Manager!2. http://help.hubspot.com/articles/Tutorial/how-to-use-email-tool!3. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-create-Tracking-URLs-for-your-marketing-campaigns!4. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f9-step-guide-to-email-
marketing.pdf&__hstc=87532040.01e8d604e4b7441883985a47bb22d8c1.1337087961934.1364488867598.1365450421287.241&__hssc=87532040.3.1365538043237!5. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f5-email-marketing-best-
practices.pdf&__hstc=87532040.01e8d604e4b7441883985a47bb22d8c1.1337087961934.1364488867598.1365450421287.241&__hssc=87532040.3.1365538043237!6. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f10-step-guide-to-email-
newsletters.pdf&__hstc=87532040.01e8d604e4b7441883985a47bb22d8c1.1337087961934.1364488867598.1365450421287.241&__hssc=87532040.3.1365538043237!7. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2femail-marketing-audit-
worksheet.xlsx&__hstc=87532040.01e8d604e4b7441883985a47bb22d8c1.1337087961934.1364488867598.1365450421287.241&__hssc=87532040.3.1365538043237!8. http://academy.hubspot.com/Portals/137828/docs/Email%20Report%20Card.xlsx!9. http://academy.hubspot.com/blog/bid/109611/5-Types-of-Emails-You-Need-to-be-Sending!10.http://academy.hubspot.com/blog/bid/109614/Why-Every-Business-Must-Have-an-Email-Marketing-Strategy!11.http://academy.hubspot.com/blog/bid/109590/5-Steps-to-Email-Marketing-Success!12.http://academy.hubspot.com/blog/bid/109618/5-Email-Subject-Line-Best-Practices!13.http://academy.hubspot.com/blog/bid/109597/Is-it-Okay-to-Use-Free-in-an-Email-Subject-Line!14.http://academy.hubspot.com/blog/bid/109583/How-to-Use-Data-to-Create-an-Email!15.http://academy.hubspot.com/blog/bid/109620/3-Strategies-That-Will-Increase-Email-Deliverability!16.http://academy.hubspot.com/blog/bid/109606/6-Ways-to-Promote-Your-Email-Newsletter!17.http://academy.hubspot.com/blog/bid/109604/3-Reasons-Why-You-Shouldn-t-Buy-An-Email-List!18.http://academy.hubspot.com/blog/bid/109521/Why-You-Need-to-Create-a-Seed-List!19.http://academy.hubspot.com/blog/bid/109600/How-to-Use-Tracking-URLs-for-Email-Marketing!20.http://academy.hubspot.com/blog/bid/109371/Three-Easy-Fixes-to-Common-Email-Marketing-Mistakes!21.http://academy.hubspot.com/blog/bid/109488/7-Ways-You-Can-Use-Auto-Response-Emails!22.http://academy.hubspot.com/blog/bid/109641/3-Reasons-Why-You-Should-Use-Auto-Response-Emails!23.http://cdn2.hubspot.net/hub/53/file-71167512-pdf/Anatomy-of-a-Five-Star-Email-hubspot-updated.pdf?t=1407259109767&__hstc=20629287.9775363444a07aae5a4702203a2fe76a.
1340314840343.1364567303476.1407259289163.239&__hssc=20629287.2.1407259289163&__hsfp=1079235602!24.http://cdn2.hubspot.net/hub/53/file-1222959657-pdf/Science_of_Email_2014_FINAL_AS_OF_JULY_12.pdf?t=1407259109767&__hstc=20629287.9775363444a07aae5a4702203a2fe76a.
1340314840343.1364567303476.1407259289163.239&__hssc=20629287.5.1407259289163&__hsfp=1079235602!25.http://blog.hubspot.com/marketing/make-emails-more-clickable-list!26.http://blog.hubspot.com/marketing/optimize-email-mobile-list!27.http://cdn2.hubspot.net/hub/53/file-1001312252-zip/How_to_Create_Email_Newsletters_That_Dont_Suck.zip?t=1407863690566&__hstc=20629287.9775363444a07aae5a4702203a2fe76a.
1340314840343.1407766143996.1407864326802.240&__hssc=20629287.4.1407864326802&__hsfp=1079235602!
!Tutorials: 1. http://help.hubspot.com/articles/Tutorial/how-to-set-up-email-app!2. http://help.hubspot.com/articles/KCS_Article/What-does-ineligible-bounce-and-soft-bounce-mean!3. http://help.hubspot.com/articles/KCS_Article/How-can-I-resubscribe-a-customer-who-accidentally-opted-out!4. http://help.hubspot.com/articles/KCS_Article/Where-do-I-edit-my-custom-coded-email-template!5. http://help.hubspot.com/articles/KCS_Article/How-can-I-resubscribe-a-customer-who-accidentally-opted-out!!!
Study following materials:
PROPHETNINEWEEK 10
DELIGHTING YOUR CUSTOMERSCUSTOMER SERVICE, ANALYTICS AND METRICS
WEEK 10: CUSTOMER SERVICE
Customer delight is all about educating your customers, and creating an empowering environment where your sales force and your customers have built trust and communication channels that establishes your brand as an authentic source of genuine information.
Videos: 1.https://www.youtube.com/watch?v=mOiVhNr7Qms&feature=youtu.be!!Blog Entries: 1.http://blog.hubspot.com/marketing/abc-thinking-delight!2.http://blog.hubspot.com/blog/tabid/6307/bid/31373/11-Ways-to-Give-and-Get-Customer-Love.aspx!3.http://blog.hubspot.com/marketing/blog-subscriber-welcome-emails-ht!4.http://knowledge.hubspot.com/social-media-user-guide/how-to-use-the-social-monitoring-tool-to-engage-with-
customers!!Courses: 1.http://academy.hubspot.com/inbound-marketing-certification/delight/delighting-customers!!Tutorials: 1. http://knowledge.hubspot.com/social-media-user-guide/how-to-use-the-social-monitoring-tool-to-engage-with-
customers
Study following materials
WEEK 10: ANALYTICS AND METRICS
Analytics are embedded in each step of your inbound methodology and are very important in tracking the effectiveness of your campaigns.
Video(s): 1.http://academy.hubspot.com/webinars/analyze-series/!2.http://academy.hubspot.com/social-monitoring-videos-training/!!Blog Entries: 1.http://help.hubspot.com/articles/How_To_Doc/how-to-use-sources!2.http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2fmonthly-marketing-report-worksheet.xlsx!3.http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2fmonthly-marketing-presentation-framework.ppt!4.http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2fcontent-performance-checklist.pdf!5.http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f10+ways+to+use+the+prospects+app.pdf!6.http://academy.hubspot.com/blog/bid/109530/How-to-Create-a-Marketing-Report-in-10-Seconds-Concept-of-the-Week!7.http://academy.hubspot.com/blog/bid/109586/4-Reasons-Why-You-Must-Analyze-Your-Marketing-Data!8.http://academy.hubspot.com/blog/bid/109575/Using-Data-to-Strengthen-Your-Marketing-Muscles!9.http://academy.hubspot.com/blog/bid/109582/A-Survival-Guide-to-Climbing-the-Data-Mountain!10.http://academy.hubspot.com/blog/bid/33593/3-Things-Every-Email-Marketer-Needs-to-Test!11.http://academy.hubspot.com/blog/bid/109571/How-to-Use-Google-Insights-and-Google-Trends!12.http://academy.hubspot.com/blog/bid/109544/How-to-Set-up-Google-Analytics-in-HubSpot-Concept-of-the-Week!13.http://academy.hubspot.com/blog/bid/109246/Recent-Security-Changes-by-Google-and-Your-HubSpot-Analytics!14.http://academy.hubspot.com/blog/bid/109288/Analytics-Tracking-and-Privacy-What-you-should-know!!Tutorials: 1. http://help.hubspot.com/articles/How_To_Doc/how-to-use-sources!2. http://help.hubspot.com/articles/Tutorial/how-to-use-sources!!
Study following materials:
CONGRATULATION! !
YOU HAVE FINISHED AN MBA IN THE INBOUND MARKETING STRATEGIES AND TECHNIQUES.
!
HAPPY MARKETING! !
QUESTIONS: [email protected]
