10 Ways To Identify Launch Disaster (Pca)
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August 15, 2009 10 ways to identify an impending product launch disaster David Daniels - @launchclinic Pragmatic Marketing
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There are 10 easily identifiable signs to watch for that can help forecast if a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster. Your company may be spending millions on the next product. Spend 45 minutes with me to find ways to prevent a train wreck!
Transcript of 10 Ways To Identify Launch Disaster (Pca)
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August 15, 2009
10 ways to identify an impending product launch disasterDavid Daniels - @launchclinic
Pragmatic Marketing
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Nogoals
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Your
strategyis a
checklist
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Unrealistic
expectations
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Sales enablement
trainingbased on Features
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Feature FeatureFeatureFeature
FeatureFeatureFeature
FeatureFeature
Feature
FeatureFeature
Feature
Feature
Feature
FeatureFeature
FeatureFeature
FeatureFeature
FeatureFeature
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Create collateral no one reads
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Zzzzzzzzzzzz…
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No launch owner
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Your strategy
is a
hunch
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You copy your competitor
You copy your competitor8
Cut and
Paste
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You forget about your customers
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Your launch team isn’t a team
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Get the new eBook at www.pragmaticmarketing.com/launch
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Thank You PCA Sponsors!