10 Ways to Convince Your Manager to Invest in Content Marketing
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Transcript of 10 Ways to Convince Your Manager to Invest in Content Marketing
… if this is theface your boss pulls
when you say,“Content Marketing!”
You can finally discover what you need to say
Ten Steps to Success
The following10 talking points will
help anyone See the
Brilliant potential Of Content Marketing
Talk Business Context …Tactic #1
Because some people sell content marketing as being the only piece you
need to win the game.
Talk Business Context …
But getting Checkmate comes from knowing how content works with other pieces of the marketing puzzle.
Tactic #1
Talk Profit …
But many businesses
achieve 100%+ gains
in Traffic and ROI via content marketing.
Tactic #2
Talk Competition …
And having
no content marketing is like letting your competition hold
All the Cards.
Tactic #3
Talk Social Media …
Because most businesses don’t actually know how
To use it properly.C’mon… join in the fun.
Yes! I’m talking to you!
Tactic #5
Talk Social Media ...
And great content will actuallyhelp your business find
Social Media SuccessOoh… nice content!
Finally someone talking my language!
Tactic #5
Talk Effective Management …
Because the success of content marketing is relies on the person
leading it.
Tactic #6
Talk Content …
And studies show
Visual Content can outperform text by
3000%
Video
Infographics
Images & Photos
Tactic #7
Talk Time …
Because Lack of Time is the biggest reason for
poor content marketing results.
Tactic #8
Talk Quality …
Because nothing undermines content marketing success more
than Content that Sucks.
Tactic #9
Talk Quality …
And hitting the Bullseye requires:
1. knowing where the target is &
2. content producers who can
hit that spot.
Tactic #9
Talk Doubts …
And your job is to Be prepared to answer those doubts with the UNDENIABLE Facts of Content Marketing
Tactic #10
How do you reduce their fear?
By simply showing them The reality of what
Content Marketing can doWhen done the
Right Way.
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