10 WAYS HOW TO DO

CORPORATE INNOVATION

Patrick van der Pijl, CEO Business Models Inc.

SEB Baltic Tour, Estonia, Latvia, Lithuania

Patrick van der Pijl, CEO Business Models Inc.

SEB Baltic Tour, Estonia, Latvia, Lithuania

10 WAYS HOW TO DO

CORPORATE INNOVATION

YOU CAN

DESIGN

BUSINESS

INSIGHT RESEARCH FOR

MY LATEST BOOK

And CROWD COMPANIES

FORGET ABOUT THE VUCA

WORLD!

WE LOOK

FOR

CERTAINTY

WE LABEL THINGS

AUTHORITY = CERTAINTY

AUTHORITY = CERTAINTY

WE WRITE PLANS

WE NEED

TO DEAL WITH

UNCERTAINTY

HOW DO CORPORATES

DEAL WITH UNCERTAINTY?

MEET PETER

SCHWARZENBAUER, BMW

UNCERTAINTY BIG TIME

ALLOW MISTAKES IN A

GERMAN CULTURE?

BMW IS INTO TECH

NOWADAYS

THEY BUILD PROTOTYPES

THEY

EXPERIM

ENT WITH

LEGO

BMW USES OPEN

INNOVATION

QUESTION:HOW DO YOU

DO CORPORATE INNOVATION?

THE CORPORATE INNOVATION

DILEMMA

waysto do

CORPORATEINNOVATION

DEDICATEDINNOVATIONTEAM

SWISS POST, COLGATE

DEDICATEDINNOVATIONTEAM OFFERINGSERVICES

;-)DEDICATEDINNOVATIONTEAM

CAN SEE AREAS OF COLLABORATION BEYOND R&D AND BOOST BUSINESS MODEL DISCOVERY

;-(DEDICATEDINNOVATIONTEAM

COORDINATION PROBLEM DUE TO CORE BUSINESS AGENDALACK OF THE IMPLEMENTATION CHOPS TO EXECUTE PLANS

INNOVATIONCENTER of EXCELLENCE(CoE)

ACHMEA, CISCO

INNOVATIONCENTER ofEXCELLENCEPROCESS DRIVENINNOVATION

;-)INNOVATIONCENTER ofEXCELLENCE

ALL ON BOARD! EXISTENCE REQUIRES CULTURAL AGREEMENTINITIAL STEP TO ALIGN INNOVATION CULTURE

;-(INNOVATIONCENTER ofEXCELLENCE

MOSTLY MEMBERS HAVE OTHER ROLES NEXT TO INNOVATION, RISK FOR BURNOUT

INTRA-PRENEURPROGRAM

GIVE PLATFORM AND

RESOURCES TO YOU

INTRA-PRENEURPROGRAM

MASTERCARD INNOVATION

PROGRAM

INTRA-PRENEURPROGRAM GIVE PLATFORM TO INNOVATE

;-)INTRA-PRENEURPROGRAM

EFFECTIVE AND COST EFFICIENT WAY TO SURFACE IDEASENABLE EMPLOYEES TO CONTRIBUTE TO A CULTURE OF INNOVATION

;-(INTRA-PRENEURPROGRAM

TRUST IS KEY HERE BY MANAGEMENT AND BUDGET + RESOURCESINITIAL IDEAS SEEMS SMALL (INNOVATION IS A SKILL)

OPENINNOVATION

BMW ‘RAD’-HUB

INSIDECISCO’S SECRETINNOVATION LAB

THE LIVING LAB: PROTOTYPE

WITH CLIENTS

CISCO’S PROCESS: HYPER

INNOVATION

CHILL IS A 48 hr INNOVATION

BOOTCAMP

;-) OPENINNOVATION

RAPID PROTOTYPING WITH CUSTOMERSFASTER GO TO MARKET TIME FOR PRODUCT LAUNCHESFRESH PERSPECTIVES

;-( OPEN INNOVATION

SILOED FROM THE REST OF THE CORPORATIONS INNOVATION AGENDAHIGH PRICE TAGIP IS A CHALLENGE HERE

INNOVATIONEXCURSIONS

EXCURSIONS TO SILICON

VALLEY

VISIT BUCKS INSTEAD OF

FOUR SEASONS

MEET THE UNUSUAL

SUSPECTS

HOSTING ORACLE TO

SILICON VALLEY

;-) INNOVATIONEXCURSIONS

QUICK EDUCATIONCOMMON EXPERIENCE AND LANGUAGECHANGE COMPANY CULTUREINITIATE PARTNERSHIPS

;-( INNOVATIONEXCURSIONS

MAINTAIN ENERGY WHEN YOU RETURNLACK OF ACTION: “INNOVATION PETTING ZOO” SEE START-UPS IN THEIR NATURAL HABITAT

DO’s INNOVATIONEXCURSIONS

PREPARE YOUR TRIPTAKE YOUR WHOLE Exec. TEAM!WIN-WIN (WHAT’S IN IT FOR THEM?)DON’T OVERDUE

INNOVATIONOUTPOST

TO SPOT AND DO

INNOVATION

INNOVATIONOUTPOST

PORCHE OPENS SILICON

VALLEY TECH HUB

INNOVATIONOUTPOST

;-) INNOVATIONOUTPOST

IN THE WILD START-UP FRONTIERNO THREAT TO CORE BUSINESS

;-( INNOVATIONOUTPOST

WHAT ARE THE GOALS? GO BEYOND SILICON VALLEYRISK OF DETACH TO MOTHER COMPANY

EDUCATION

DESIGN MBA IS THE NEW

MBA

EDUCATION

LISA KAY SOLOMON AND

JUSTIN LOKITZ

EDUCATION

;-) EDUCATION

GET A FIRST LOOK AT INNOVATION AND TECHNOLOGYSECURE NEW TALENT

;-( EDUCATION

NO IP ROUTELONG TERM RELATIONSHISPS CAN CARRY BIG PRICE TAG

EXTERNALACCELERATORPARTNERSHIP

OTHERS DO THE JOB!

;-)EXTERNALACCELERATORPARTNERSHIP

CAN HELP WITH LIMITED INTERNAL EXPERTISE OR CAPABILITYEDUCATION OPPORTUNITIESFIND PARTNERS

;-(EXTERNALACCELERATORPARTNERSHIP

CORPORATE VS. ACCELERATORSIS BUSINESS MODEL PROVEN? PROGRAM CAN BE COSTLY

STARTUPINVESTMENT

PLACE BETS AMONG

ECOSYSTEM

;-) STARTUPINVESTMENT

COST EFFICIENT ON R&DSTRATEGY TO GUIDE DEVELOPMENT

;-( STARTUPINVESTMENT

LONG TERM INVESTMENT IS COSTLYSTART-UP CULTURE MUCH MORE NIMBLE

STARTUPACQUISITION

ACQUISITION TO SCALE…

;-) STARTUPACQUISITION

ACQUIRING SHOWS FOCUS ON FUTURE AND EVOLVEMENTACQUIRING IS EASIER THAN HIRINGACQUIRING IS FASTER

;-( STARTUPACQUISITION

ACQUISITIONS ARE EXPENSIVE WITHOUT GUARANTEESINTEGRATION?

WHATWELEARNED

TOP 3 FREQUENCY:• Dedicated Innovation

Team• Center of Excellence• Education

On what level are you?

Advanced, Innovation advocacy that benefits the

entire ecosystem

Mature, Program roll-out and coordination

Intermediate, Trials with focus

Starting, Trials without focus

Novice, Monitoring the ecosystem without action

5

4

3

2

1

TOP 5 Innovation SuccessMetrics:1. Increased revenue by products

& services2. Greater customer satisfaction3. Faster time to market for

products & services4. More projects moving along

the pipeline

DO’S

THERE IS NO SILVER

BULLIT

MANDATE SENIOR LEVEL IS

KEY

IT IS NOT ONE TIME

MIND THIS!

FAIL FAST, FAIL FORWARD

HAVE A POINT OF VIEW

(POV)

ONE MORE THING

EMBRACE UNCERTAINTY

SO WHAT SKILLS YOU NEED TO DEAL WITH UNCERTAINTY

THINK LIKE A DESIGNER

START WITH THE

CUSTOMER

ASK THE RIGHT PEOPLE – DON’T

ASK MOM

USE TOOLS

THEY SET UP

EXPERIMENTS AND LEARN

EMBRACE UNCERTAINT

Y

KUDOS TO

JEREMIAH OWYANG

JAIMY SZYMANSKI

Patrick van der Pijl

CEO Business Models Inc.

Producer Business Model

Generation

Author Design a Better Business

patrick@businessmodelsinc.com