10 tools to manage facebook marketing
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Transcript of 10 tools to manage facebook marketing
10 Tools to manage Facebook marketing
Facebook is #1 social networking website on the web where you, I and
more than trillions of people interact with their friends, family, and even
make new friends. It is used to share moments, pictures, videos and other
intangible stuff online with each other.
With the time, Facebook has grown into a platform for marketers where
they can market their business, products, and services.
The best tips for marketing is, work where most of the world’s population
hang out, and no doubt Facebook is one of those online venues where
the large portion of online people spend their time.
When you think of Facebook marketing, you must use few good tools to
carry out your marketing strategies in an effective way. Manual work can
be slower and you may not be able to beat the fierce competition going
on in the marketing world thus using social tools is recommended for
better results.
I have made a list of 10Facebook marketing tools that must be in the
arsenal of every marketer:
1. HootSuite
HootSuite is a social media management tool that allows you to manage
your profiles on different social networks.
Managing multiple Facebook profiles, pages, events, and groups, is easier
through HootSuite dashboard. You can put the postings to your FB page,
group, and profile on autopilot by using the scheduling feature. Once you
schedule the posts, they get published at the set timings. Later you can
track the results as well.
It seems to be very handy if you are using more than 2-3 Facebook
profiles because you can add multiple accounts in it and schedule posts
for them. Managing more FB profiles manually can be a tough task thus
it’s a great tool to add into your tool box.
Quick Look at the notable features of HootSuite:
Publisher: This feature allows you to write messages, schedule them to
be posted on your various Facebook profiles, pages and groups.
Analytics: It offers analytics that helps you figure out how your posts and
profiles are performing. You may analyse the reports and take further
actions accordingly to get most out of your marketing efforts.
Messaging: It offers you a private messaging system through which you
can send messages to your teammates. You don’t need to close
HootSuite and go to skype or other chat software for discussing
something with your teammates.
One dashboard for all of your marketing tasks!
Once you start using this amazing tool, you will come to know about even
more features it offers.
2. Post Planner
Post Planner is one of my most favourite tools for Facebook marketing as
it offers few great features that I like.
Few Notable Features of Post Planner:
Targeting: You can target country specific audience to show your posts
only to the relevant people.
Post scheduling: You can schedule posts that get live at the set timing.
Spend 2-3 hours to automate a month’s work. Isn’t it great?
Post link as image: Due to the increasing numbers of hacking and
spamming, most of the people avoid clicking on links therefore Post
Planner offers to post link as image that means you post an image on
which if someone clicks, that particular link opens which you have
attached with the image through this tool.
It is well-known fact that images perform far better than text so this
feature can boost your marketing to a greater level.
Status ideas engine: Post Planner offers ideas engine that generates
status ideas. You can use these to post updates on your Facebook
profiles. It produces interesting status ideas which if you publish, you may
get better engagement.
Trending Content: This feature of Post Planner allows you to find the
trending content over the web. You may post them as your status update
as well.
Many more features are there in the Post Planner’s dashboard so stop
waiting and start using.
3. Sprout Social
Sprout Social is a social media management tool that helps you manage
social media profiles from different social media sites such as LinkedIn,
Facebook, Twitter, Google+ etc.
Few Notable Features of Sprout Social:
Scheduling: You can schedule the status updates from its dashboard to
be posted on different profiles at different timings. You can target
audience for your posts as well.
Smart inbox: It offers a smart inbox which brings all the messages from
your social profiles into it so that you get everything at one place which
further improve your productivity.
Track & measure your social performance: It provides post-level insights
and trends to all the team members to track the overall team
performance. The analytics gives you all details as how many likes your
page has gotten, how many likes and shares your particular status update
has gotten, and many more details. You can easily track everything using
a single dashboard.
Assign and manage tasks: You can turn messages into tasks and assign to
your teammates.
Start using it and explore more features.
4. Buffer
Buffer is one more social media management tool with the help of which
you can manage multiple social profiles from different social sites. It can
work as the best Facebook marketing tool as well.
Few Notable features of buffer:
Manage Multiple Facebook account: You can manage multiple Facebook
accounts from its dashboard and you can post on those accounts as well.
It offers to manage Twitter and LinkedIn account as well.
Schedule posts: You can schedule updates to be posted on your various
Facebook profiles and pages. You can also set up your own updating
schedule.
Insights: It gives insights for every published post that helps you know
how your posts are performing, and on the basis of this you may further
make your strategy.
Many more features you may find when you start using Buffer. So don’t
wait to check it out.
5. Facebook Page Barometer
It is a great tool that answers you to 3 important questions of Facebook
marketing.
Are you beating Facebook EdgeRank?
Are your pages performing above or below average?
Which metrics require your attention?
Once you know these, you may make your Facebook strategies even
better to get desirable results. You may take the reference of an article
published on thenextweb to know more about Facbook page Barometer.
6. Facebook Timeline Contest
You can boost your Facebook marketing by offering some freebies to
engage your fans. To do that you can run contests on your page and
reward the winner with a cool gift. Quiz contest, photo contest or
sweepstakes can be done using Facebook Timeline Contest tool.
7. Conversation Score
This tool helps you find any Facebook page’s engagement and
performance. You don’t need to authorize your Facebook account to get
the details rather you just need to put the URL of the page.
8. Pagemodo
This tool helps you run contests, design a visual post, create custom
Facebook tabs, even schedule posts, design a cover image and find
content.
9. Perfect Audience
This Facebook marketing tool helps you retarget lost customers across
Facebook.
10. Qwaya
This tool is used to create, optimize and organize Facebook
advertising campaigns. This is a professional tool to get the best
ROI.
Conclusion
Facebook has become a marketing tool which every social media
marketer is using as the most of the online audience hang out on this
particular website. Manually working with multiple Facebook profiles,
pages and groups might be a difficult task. There are social media
management tools are available to automate your social marketing plan
to provide you the best of your efforts.
I have mentioned few of the best-known tools to carry out Facebook
marketing though there are hundreds of such social tools online.
If you know about more tools then please do share in comments and take
a part in the discussion.
I would like to hear from you on this topic as well. How you do marketing
on Facebook? Are you using any of these tools or any other?