10 Tips to Promote Your eCommerce Store
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Transcript of 10 Tips to Promote Your eCommerce Store
10 tips to promote your eCommerce Store
IntroductionYou’ve built a beautiful eCommerce store to sell your awesome products. “Phew, hard part over, now all I have to do is sit back and watch the sales roll in”.
But nobody is visiting your site...
Here at GetApp we’ve put together 10 tips to help you promote your eCommerce store to get those visitors through your (virtual) doors and racing to the checkout!
Focus on site design
✓ Fast✓ Attractive✓ Clear & easy to use
“All the advertising in the world won’t mean
anything if your website is terrible.”
Matt Behnke Founder and CEOOptimize for mobile use with
responsive design.
Compelling content to drive SEO
✓ Unique✓ Industry relevant✓ Rich (videos, pictures)✓ Liked, Shared
“Answer the questions that users are asking in their search bars [...] rather
than trying to game the system”
Garrett PerksFounder
Building traffic and sales now require compelling content.
Long-tail for long-term success
✓ Long-tail keywords✓ Focus on specific brands & items✓ Prioritize (competition, CPC rates, …)✓ Tools like SEMRush and Moz
Using long-tail keywords is a useful way to increase organic visits to your online store.
Advertising can pay off
✓ Boost direct traffic for brand new sites
✓ Learn the language of your customers
✓ Offer promotion and tweak as needed“If you’re just getting started and need that initial boost
in traffic, be sure to take out some ads. Then build in the rest over time”
Matt Behnke, Founder and CEO
You’ve implemented all these tips to gain traffic… Now it’s time to be social!
Be social
✓ Incentivize visitors to like, follow and share ✓ Analyze your audience to personalize content✓ Use contests and promotions
Once you have visitors, ensure that you get them to buy something by incentivizing them to follow you on social media.
Don’t neglect Pinterest & Instagram
Build up your influence by featuring quality content and engaging with users.
✓ Useful during launch phase
✓ Avoid blatant self-promotion
✓ Use visual power
Tap into the reach of influencers
✓ Loyal fanbase that can help you✓ Consider them as experts with their own channels ✓ Give them samples and make them feel special
Reach out to influencers that have the kind of audience that you’re trying to reach.
Embrace email
✓ Targeted & relevant newsletter = powerful
✓ Special campaigns, e.g. ○ cart abandonment○ holiday○ re-engagement
“Have a number of email campaigns set up to build trust and interact with potential customers during every step of the buying cycle.”
Liz Froment
Want to know if you’ve been doing well?Analyze your performances and adjust your strategy!
Perform analysis
✓ Analytics tools ○ Google Analytics ○ Unbounce (landing pages)○ AdWords (remarketing
campaigns)“Analyze performance by page and identify product pages that just aren’t performing”
Tyler Blackwell
Retarget your users
✓ Remarketing✓ Reinforce awareness &
familiarity✓ Balance - Don’t overdo it
“When [customers] leave your site, remarketing can get them back to your website and give them another opportunity to buy”David Wright, CMO of W3 Group Marketing
What have you done to successfully promote your eCommerce store and attract visitors?
Share your top tips in the comments !
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Original article
“10 tips to promote your eCommerce store”