10 Tips to Successful Exhibit, Sponsorship or Advertising Sales

at Your Association

Scott Oser

Scott Oser Associates

1. Know your product(s) and audience(s) inside and out

2. Know your prospects and their needs

3. Hit the low hanging fruit first and often

4. Create a strong media/sales kit

5. Develop partners, not purchasers

6. Think creatively and create urgency in your offers

7. Market aggressively but respectfully

8. Make saying yes easy or try not to say no

9. Trust your salespeople

10.Keep things simple