As Social Media becomes an even bigger part oftoday’s marketing strategy for large and smallcompanies alike, so does the need to stand out andstay relevant with posts and maintain a social mediapresence.

Sites like facebook, twitter, and linkedin are the mainforms of social media outreach for businesses. It canbecome hard to manage all of these sites at once butlucky for companies there are social media hostingsites such as Hootesuite, which allows you to createand schedule posts on all of these sites from one easydashboard. Here are a few tips from Short stack andthe Social Skinny.

1. Post an interesting fact. For a blog or article, write astatus update that highlights the most catching line. Itstirs the interest of readers and encourages them toclick the URL link.

2. Share a tip. A tip in a status update has to start withthe word “TIP!” It ensures the status update will benoticeable in the newsfeeds of fans and followers. Itapplies to all kinds of status updates.

3. Endorse content. Do not shy away from endorsing orcommending the status update of other users. Throw inan adjective whenever applicable because it changesthe way users react to a post.

4. Don’t always ask a question. It is not mandatory to ask the thoughts of fans and followers through a status update. Continue to share great content, even without feedback from fans. It will come.

5. Inspire action. Ask fans to “Pin” an image on Pinterest. Do the equivalent for other social networking sites.

6. Tell users what to expect. Use the status update to tell users the length of a video or a very long article.

7. Add a P.S.! The addition of “P.S” at the end of an email is an effective way to catch the attention of readers.

8. Use short links. Rather than copy and paste long URL links to a status update, use short link services, such as goo.gl and bit.ly.

9. Use images with text. Add text to an image to make the post stick out in the newsfeed and on the timeline.

10. Ask users to comment. This infringes on Tip 4 but you may ask users to comment every now and then. A comment has a higher EdgeRank score than a like.

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