10 tips for success with Google Grants
-
Upload
ongestao -
Category
Technology
-
view
159 -
download
0
description
Transcript of 10 tips for success with Google Grants
![Page 1: 10 tips for success with Google Grants](https://reader033.fdocuments.us/reader033/viewer/2022060202/559c441b1a28abec0b8b4601/html5/thumbnails/1.jpg)
10 TIPS FOR SUCCESS WITH GOOGLE GRANTS. Including a checklist to keep your campaigns on track.
Adapted from a previous webinar with
![Page 2: 10 tips for success with Google Grants](https://reader033.fdocuments.us/reader033/viewer/2022060202/559c441b1a28abec0b8b4601/html5/thumbnails/2.jpg)
What is Google Grants?
![Page 3: 10 tips for success with Google Grants](https://reader033.fdocuments.us/reader033/viewer/2022060202/559c441b1a28abec0b8b4601/html5/thumbnails/3.jpg)
$10,000 in-kind grant given every month, to members of
Google for Nonprofits, for free advertising on Google.com.
![Page 4: 10 tips for success with Google Grants](https://reader033.fdocuments.us/reader033/viewer/2022060202/559c441b1a28abec0b8b4601/html5/thumbnails/4.jpg)
Why should we use it?
![Page 5: 10 tips for success with Google Grants](https://reader033.fdocuments.us/reader033/viewer/2022060202/559c441b1a28abec0b8b4601/html5/thumbnails/5.jpg)
There are over 3 billion searches on Google a day.
![Page 6: 10 tips for success with Google Grants](https://reader033.fdocuments.us/reader033/viewer/2022060202/559c441b1a28abec0b8b4601/html5/thumbnails/6.jpg)
Implementing Google Grants has the potential of
10,000 to 40,000 new website visitors each month.
![Page 7: 10 tips for success with Google Grants](https://reader033.fdocuments.us/reader033/viewer/2022060202/559c441b1a28abec0b8b4601/html5/thumbnails/7.jpg)
Ok. How can I be successful with Google Grants?
![Page 8: 10 tips for success with Google Grants](https://reader033.fdocuments.us/reader033/viewer/2022060202/559c441b1a28abec0b8b4601/html5/thumbnails/8.jpg)
Funny you should ask...
![Page 9: 10 tips for success with Google Grants](https://reader033.fdocuments.us/reader033/viewer/2022060202/559c441b1a28abec0b8b4601/html5/thumbnails/9.jpg)
Here are 10 Tips for Success.
![Page 10: 10 tips for success with Google Grants](https://reader033.fdocuments.us/reader033/viewer/2022060202/559c441b1a28abec0b8b4601/html5/thumbnails/10.jpg)
Tip #1 Create a campaign for every organizational goal or project.
![Page 11: 10 tips for success with Google Grants](https://reader033.fdocuments.us/reader033/viewer/2022060202/559c441b1a28abec0b8b4601/html5/thumbnails/11.jpg)
Tip #1 It’s ok to bucket similar goals together. Online donations, volunteers, events, membership…
Ad Groups should have 15-30 similar keywords that align to a specific page on the website. The more focused the ad group, the better the ad targeting.
1
2
![Page 12: 10 tips for success with Google Grants](https://reader033.fdocuments.us/reader033/viewer/2022060202/559c441b1a28abec0b8b4601/html5/thumbnails/12.jpg)
Tip #2 Use keywords research tools to expand your list of core words.
![Page 13: 10 tips for success with Google Grants](https://reader033.fdocuments.us/reader033/viewer/2022060202/559c441b1a28abec0b8b4601/html5/thumbnails/13.jpg)
Tip #2 Grow your keyword lists but keep it focused, otherwise they won’t even show due to poor quality score. The keywords have to be very specific to the content on your site and landing pages.
1
![Page 14: 10 tips for success with Google Grants](https://reader033.fdocuments.us/reader033/viewer/2022060202/559c441b1a28abec0b8b4601/html5/thumbnails/14.jpg)
Tip #3 Use all 3 match type options for broad match, “phrase match” & [exact match] or higher volume keywords.
![Page 15: 10 tips for success with Google Grants](https://reader033.fdocuments.us/reader033/viewer/2022060202/559c441b1a28abec0b8b4601/html5/thumbnails/15.jpg)
Tip #3 Quality score is calculated at the keyword level, one match typed keyword could have better relevancy than the others and drive more traffic if isolated.
1
![Page 16: 10 tips for success with Google Grants](https://reader033.fdocuments.us/reader033/viewer/2022060202/559c441b1a28abec0b8b4601/html5/thumbnails/16.jpg)
Tip #4 Write effective and succinct copy.
![Page 17: 10 tips for success with Google Grants](https://reader033.fdocuments.us/reader033/viewer/2022060202/559c441b1a28abec0b8b4601/html5/thumbnails/17.jpg)
Headlines should be hyper relevant to the search – include the exact keyword(s). Include an informative and empowering call to action.
Test 3-4 variations at all times.
Remove the worst performer every month.
Tip #4 1
2
3
4
![Page 18: 10 tips for success with Google Grants](https://reader033.fdocuments.us/reader033/viewer/2022060202/559c441b1a28abec0b8b4601/html5/thumbnails/18.jpg)
Family Abuse Get the facts on family abuse here & learn how you can help stop it. FuturesWithoutViolence.org
3
Family Violence Learn More - Get the latest family violence facts here. www.futureswithoutviolence.org
5.56% Click-through rate 3.32% Click-through rate
Bad Ad Example Good Ad Example
![Page 19: 10 tips for success with Google Grants](https://reader033.fdocuments.us/reader033/viewer/2022060202/559c441b1a28abec0b8b4601/html5/thumbnails/19.jpg)
Tip #5 Drop users on the most relevant pages within your website (or create new ones).
![Page 20: 10 tips for success with Google Grants](https://reader033.fdocuments.us/reader033/viewer/2022060202/559c441b1a28abec0b8b4601/html5/thumbnails/20.jpg)
Optimizing starts with an inventory of a company’s digital assets; Text, images, audio and video.
Consider are all the digital assets you have to work with to give both search engines and visitors the information they’re looking for in the formats they’ll respond to.
Tip #5
1
2
![Page 21: 10 tips for success with Google Grants](https://reader033.fdocuments.us/reader033/viewer/2022060202/559c441b1a28abec0b8b4601/html5/thumbnails/21.jpg)
Tip #6 Keep subscription and contact us as short as possible.
![Page 22: 10 tips for success with Google Grants](https://reader033.fdocuments.us/reader033/viewer/2022060202/559c441b1a28abec0b8b4601/html5/thumbnails/22.jpg)
Conversion Rate = 50%
Conversion Rate = 74.6%
Bad Form Example Good Form Example
![Page 23: 10 tips for success with Google Grants](https://reader033.fdocuments.us/reader033/viewer/2022060202/559c441b1a28abec0b8b4601/html5/thumbnails/23.jpg)
Tip #7 Direct traffic to a targeted landing page vs. you homepage.
![Page 24: 10 tips for success with Google Grants](https://reader033.fdocuments.us/reader033/viewer/2022060202/559c441b1a28abec0b8b4601/html5/thumbnails/24.jpg)
Conversion Rate = 0%
0 emails collected
Conversion Rate = 12.59%
1,000 + email address / mo
Traffic to Homepage Traffic to Targeted Landing Page
![Page 25: 10 tips for success with Google Grants](https://reader033.fdocuments.us/reader033/viewer/2022060202/559c441b1a28abec0b8b4601/html5/thumbnails/25.jpg)
Tip #8 Use statistics to introduce the problem.
![Page 26: 10 tips for success with Google Grants](https://reader033.fdocuments.us/reader033/viewer/2022060202/559c441b1a28abec0b8b4601/html5/thumbnails/26.jpg)
Tip #9 Share information that potential supporters want.
![Page 27: 10 tips for success with Google Grants](https://reader033.fdocuments.us/reader033/viewer/2022060202/559c441b1a28abec0b8b4601/html5/thumbnails/27.jpg)
Tip #10 Keep forms as short as possible (4 fields is ideal).
![Page 28: 10 tips for success with Google Grants](https://reader033.fdocuments.us/reader033/viewer/2022060202/559c441b1a28abec0b8b4601/html5/thumbnails/28.jpg)
q Create a campaign for every organizational goal or project.
q Use keywords research tools to expand your list of core words.
q Use all 3 match type options for broad match, “phrase match” & [exact match]
or higher volume keywords.
q Write effective and succinct copy.
q Drop users on the most relevant pages within your website.
q Keep subscription and contact us forms as short as possible.
q Direct traffic to a targeted landing page vs. you homepage.
q Use statistics to introduce the problem.
q Share information that potential supporters want.
q Keep forms as short as possible (4 fields is ideal).
Google Grants Campaign Checklist:
![Page 29: 10 tips for success with Google Grants](https://reader033.fdocuments.us/reader033/viewer/2022060202/559c441b1a28abec0b8b4601/html5/thumbnails/29.jpg)
Manage & Organize Google Grants’ AdWords Campaigns with this Free Template
http://offers.hubspot.com/template-managing-and-organizing-google-adwords-campaigns
![Page 30: 10 tips for success with Google Grants](https://reader033.fdocuments.us/reader033/viewer/2022060202/559c441b1a28abec0b8b4601/html5/thumbnails/30.jpg)
By: Taylor Corrado @TaylorLCorrado