10 Tips for Online Prospecting

Everyone knows that in today’s world, if you’re not using the internet, you’re

missing out. But a lot of folks don’t think about the fact that like anything else,

it’s not just using it, but it’s how you use it! Here are some tips to making your

internet “connection” with potential clients more effective:

1. Be Sure To Place Ads Online That Lead Back To You

If you don’t direct your ads to a contact page such as our home page at Show

Appeal Realty, or other landing page with a compelling call to action, you are

likely to lose the prospect. Make sure your online advertising efforts send

clients to a page that tells them what you can do for them and how to contact

you.

2. Make Sure Google Recognizes You

It’s not always easy to be recognized by Google. Search engine optimization can

be costly and it’s not easy to find a reliable SEO specialist. Blogging can be an

effective way to be found by Google but you have to take the initiative. Go

where the sellers and buyers are. They talk in online forums such as ours on

Twitter, Facebook, and more. Seek out the places they are participating and

engage.

3. Use Facebook To Its Fullest Potential

If you’re not generating business on Facebook ask yourself if you’re connecting

with the people most likely to do business with you. Otherwise, you may be

wasting your time. It’s a good idea to create Facebook lists as these are a great

2129 E Warner Rd, #104, Tempe, AZ 85284 * Phone 602.492.7469 * ShowAppeal.com

way to stay engaged with your most important clients first. Go to

www.facebook.com/friends & click +Create A List.

4. Make Sure Your Online Marketing Speaks To Your Target Audience

Buyers and sellers care more about what they need then they do your

credentials. Focus your marketing efforts on what you have to offer clients.

How best can you serve their needs? That’s what they want to see and will

respond to!!

5. Make Sure You Reach Out To People

Are you following up on your online leads with a phone call? What good is a

prospect if you don’t follow up? The quicker you follow up, the more likely it is

that you’ll have a new client. And be sure to really listen to their inquiry and

provide whatever information you can up front.

6. Be Sure To Set Up Your Online Profile With A Photo

How can you connect with clients if they don’t know who you are what you even

look like? Be sure to set up your profile and include a professional picture, a

resume or history of your experience and make sure you include your contact

information. A client is much more likely to contact you than the person whose

picture is a big blank white head!

7. Have Goals For Your Online Marketing

2129 E Warner Rd, #104, Tempe, AZ 85284 * Phone 602.492.7469 * ShowAppeal.com

Know what it is you want to accomplish and make it measurable, such as

gaining two new clients per week. You certainly can’t measure the success of

your efforts if you don’t even know what your goals are!

8. Make Your Website Unique!

How many clients are going to look at your page if it’s the same as everyone

elses’? Especially when there are thousands of agents out there trying to market

online too. Make your page uniquely customized to catch the reader’s eye and

have something special to offer them. Don’t just use a template. Speak to your

specific market niche, share your individual experience and knowledge. Use

blogs as an effective way to stand out in the crowd. In this forum, you can share

your own unique experiences and knowledge.

9. Use Twitter Effectively

Stay away from just chatting with your peers on Twitter. Use it to connect with

local buyers and sellers in your target market. Don’t be afraid to step outside

your comfort zone and connect with people you don’t know. Check out the

Twitter glossary at Twitter support page. And tune in next week when I’ll share

some great Twitter tips for real estate professionals!

10. Have Follow Up Systems In Place

The sales cycle for online leads can take time. You may need to follow up and

nurture the prospects over a period of months and years. It may be years before

you hear from a potential client who touches on your page. Have tools in place

such as an email newsletter so that when the client is ready to engage, they will

2129 E Warner Rd, #104, Tempe, AZ 85284 * Phone 602.492.7469 * ShowAppeal.com

think of you first! Your web lead may not move but it’s likely they’ll know

people who will.

Starting with these few simple tips, you can start to maximize your prospects

online. Stay tuned for next week and learn more!

2129 E Warner Rd, #104, Tempe, AZ 85284 * Phone 602.492.7469 * ShowAppeal.com