10 tips for creating digital strategy …that won’t collect dust in a folder on Shared files Brani...
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![Page 1: 10 tips for creating digital strategy …that won’t collect dust in a folder on Shared files Brani Milosevic @bubana #digileaders.](https://reader035.fdocuments.us/reader035/viewer/2022062713/56649cca5503460f94992818/html5/thumbnails/1.jpg)
10 tips for creating digital strategy
…that won’t collect dust in a folder on Shared files
Brani Milosevic @bubana
#digileaders
![Page 2: 10 tips for creating digital strategy …that won’t collect dust in a folder on Shared files Brani Milosevic @bubana #digileaders.](https://reader035.fdocuments.us/reader035/viewer/2022062713/56649cca5503460f94992818/html5/thumbnails/2.jpg)
1. Don’t call it a strategy, call it a framework
![Page 3: 10 tips for creating digital strategy …that won’t collect dust in a folder on Shared files Brani Milosevic @bubana #digileaders.](https://reader035.fdocuments.us/reader035/viewer/2022062713/56649cca5503460f94992818/html5/thumbnails/3.jpg)
2. Every strategy needs basic building blocks
![Page 4: 10 tips for creating digital strategy …that won’t collect dust in a folder on Shared files Brani Milosevic @bubana #digileaders.](https://reader035.fdocuments.us/reader035/viewer/2022062713/56649cca5503460f94992818/html5/thumbnails/4.jpg)
3. Digital strategy ≠ website development
![Page 5: 10 tips for creating digital strategy …that won’t collect dust in a folder on Shared files Brani Milosevic @bubana #digileaders.](https://reader035.fdocuments.us/reader035/viewer/2022062713/56649cca5503460f94992818/html5/thumbnails/5.jpg)
5
4. Develop strategy with the organisation not to the
organisation…
![Page 6: 10 tips for creating digital strategy …that won’t collect dust in a folder on Shared files Brani Milosevic @bubana #digileaders.](https://reader035.fdocuments.us/reader035/viewer/2022062713/56649cca5503460f94992818/html5/thumbnails/6.jpg)
… and don’t be an innocent lamb
![Page 7: 10 tips for creating digital strategy …that won’t collect dust in a folder on Shared files Brani Milosevic @bubana #digileaders.](https://reader035.fdocuments.us/reader035/viewer/2022062713/56649cca5503460f94992818/html5/thumbnails/7.jpg)
5. If you can, de-centralise Digital
![Page 8: 10 tips for creating digital strategy …that won’t collect dust in a folder on Shared files Brani Milosevic @bubana #digileaders.](https://reader035.fdocuments.us/reader035/viewer/2022062713/56649cca5503460f94992818/html5/thumbnails/8.jpg)
From the presentation by Matt Wright of Shelter at ECF 2014
6. Planning is the only way to deal with chaos
![Page 9: 10 tips for creating digital strategy …that won’t collect dust in a folder on Shared files Brani Milosevic @bubana #digileaders.](https://reader035.fdocuments.us/reader035/viewer/2022062713/56649cca5503460f94992818/html5/thumbnails/9.jpg)
6. Planning is the only way to deal with chaos
![Page 10: 10 tips for creating digital strategy …that won’t collect dust in a folder on Shared files Brani Milosevic @bubana #digileaders.](https://reader035.fdocuments.us/reader035/viewer/2022062713/56649cca5503460f94992818/html5/thumbnails/10.jpg)
7. Be consistent in your communications
vs.
time
bra
nd
vis
ibili
ty/p
rofile
![Page 11: 10 tips for creating digital strategy …that won’t collect dust in a folder on Shared files Brani Milosevic @bubana #digileaders.](https://reader035.fdocuments.us/reader035/viewer/2022062713/56649cca5503460f94992818/html5/thumbnails/11.jpg)
8. Learn from your Fundraising and Brand colleagues
Customer Obsession
Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.
![Page 12: 10 tips for creating digital strategy …that won’t collect dust in a folder on Shared files Brani Milosevic @bubana #digileaders.](https://reader035.fdocuments.us/reader035/viewer/2022062713/56649cca5503460f94992818/html5/thumbnails/12.jpg)
9. Focus on journey design & evaluation
![Page 13: 10 tips for creating digital strategy …that won’t collect dust in a folder on Shared files Brani Milosevic @bubana #digileaders.](https://reader035.fdocuments.us/reader035/viewer/2022062713/56649cca5503460f94992818/html5/thumbnails/13.jpg)
10. Identify and implement quick wins
• Systems
• Staffing
• Processes• Planing
• Evaluation
• Website
• CRM
2015
2016
2017
![Page 14: 10 tips for creating digital strategy …that won’t collect dust in a folder on Shared files Brani Milosevic @bubana #digileaders.](https://reader035.fdocuments.us/reader035/viewer/2022062713/56649cca5503460f94992818/html5/thumbnails/14.jpg)
Questions/thoughts?
@bubana
digitalleadership.org.uk
Join the Digital Leadership Forum,
8 April 2015
part of ECF
www.fairsay.co.uk/ecf