10 things you should measure in your ESN
-
Upload
web2present -
Category
Documents
-
view
329 -
download
2
Transcript of 10 things you should measure in your ESN
![Page 1: 10 things you should measure in your ESN](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551a9c2b4c9053c488b50ec/html5/thumbnails/1.jpg)
10 Things You Should Measure In Your Enterprise Social Network
Richard HughesDirector of Social Strategy
BroadVision@_richardhughes
![Page 2: 10 things you should measure in your ESN](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551a9c2b4c9053c488b50ec/html5/thumbnails/2.jpg)
What to measure?
![Page 3: 10 things you should measure in your ESN](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551a9c2b4c9053c488b50ec/html5/thumbnails/3.jpg)
Where Real Work Gets Done
Clearvale is the social network for business, where transparency and accountability mean real work gets done.
When applied to business processes, working socially with Clearvale will unlock sources of knowledge and speed innovation; drive faster, more informed decision making; and accelerate sales cycles.
![Page 4: 10 things you should measure in your ESN](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551a9c2b4c9053c488b50ec/html5/thumbnails/4.jpg)
1. Percentage of active network members
• Most basic indication of whether your network is successful
Why?
• Trend towards 100%• Dependent on nature
of the network • Don’t be discouraged
by initial peak followed by short-term decline
What is “good”?
January
Febru
aryMarc
hApril
MayJune
July
August
Septem
ber
October
0
10
20
30
40
50
60
70
80
90
![Page 5: 10 things you should measure in your ESN](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551a9c2b4c9053c488b50ec/html5/thumbnails/5.jpg)
2. Contribution per user
• We want contributors, not just “lurkers”
Why?
• Steady increase followed by levelling off
• Work towards defined target of contribution
What is “good”?
January
Febru
aryMarc
hApril
MayJune
July
August
Septem
ber
October
0
10
20
30
40
50
60
70
80
Create Comment Rate
![Page 6: 10 things you should measure in your ESN](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551a9c2b4c9053c488b50ec/html5/thumbnails/6.jpg)
3. Most active users
• Identify community champions
• Illustrate best practices
Why?
• Active users across a range of departments
What is “good”?
![Page 7: 10 things you should measure in your ESN](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551a9c2b4c9053c488b50ec/html5/thumbnails/7.jpg)
4. Participation inequality • A success network
needs to encourage participation from as many people as possible, not be dominated by a few individuals
Why?
• Upward trend• For internal network,
90% of activity from >30% users is good; <10% is bad.
What is “good”?
Image credit: Christopher Allen
http://www.flickr.com/photos/christophera
![Page 8: 10 things you should measure in your ESN](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551a9c2b4c9053c488b50ec/html5/thumbnails/8.jpg)
5. Non-contribution
• A few very active users can skew averages and hide non-contribution
Why?
• ZeroWhat is “good”?
January
Febru
aryMarc
hApril
MayJune
July
August
Septem
ber
October
0
10
20
30
40
50
60
70
80
90
Percentage of active membersPercentage of active members not contributing
![Page 9: 10 things you should measure in your ESN](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551a9c2b4c9053c488b50ec/html5/thumbnails/9.jpg)
6. Social reach
• Social networks are there to connect people
Why?
• Dependent on role• May be 50-100 or
higher• Zero is bad; anything
below 3 is probably bad
What is “good”?
![Page 10: 10 things you should measure in your ESN](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551a9c2b4c9053c488b50ec/html5/thumbnails/10.jpg)
7. Non-engagement
• Users with high reach can skew average and hide non-engagement
Why?
• ZeroWhat is “good”?
![Page 11: 10 things you should measure in your ESN](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551a9c2b4c9053c488b50ec/html5/thumbnails/11.jpg)
8. Most valued users
• Recognise and reward most respected members
• Illustrate best practicesWhy?
• Ideally from a range of different departments
• Should intuitively match subjective opinion of most valued users
What is “good”?
No: 262
Yes: 13638
![Page 12: 10 things you should measure in your ESN](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551a9c2b4c9053c488b50ec/html5/thumbnails/12.jpg)
9. Most active communities/groups
• Identify showcases of best practice
Why?
• Most active communities are focused on real work
What is “good”?
![Page 13: 10 things you should measure in your ESN](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551a9c2b4c9053c488b50ec/html5/thumbnails/13.jpg)
10. Inter-group connectivity
• Understand how well the objective of cross-team communication is being achieved
Why?
• Strong connections between groups, not isolated hubs
What is “good”?
![Page 14: 10 things you should measure in your ESN](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551a9c2b4c9053c488b50ec/html5/thumbnails/14.jpg)
10 thing you should measure
Social reach
Non-engagement
Most active communities/groups
Inter-group connectivity
Connectivity
Percentage of active network members
Contribution per user
Most active users
Participation inequality
Non-contribution
Activity
Most valued users
Popularity
![Page 15: 10 things you should measure in your ESN](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551a9c2b4c9053c488b50ec/html5/thumbnails/15.jpg)
Inform members of their progressConnectivity
ActivityPopularity
0
2
4
6
8
10
![Page 16: 10 things you should measure in your ESN](https://reader035.fdocuments.us/reader035/viewer/2022062703/5551a9c2b4c9053c488b50ec/html5/thumbnails/16.jpg)
www.clearvale.com