10 Things Yacht Executives Need to know about Internet Marketing
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Transcript of 10 Things Yacht Executives Need to know about Internet Marketing
• How to improve a website so it shows up at the top of Google searches
• How to generate positive return-on-investment with online marketing
• What online business models are working, and not working today?
• Why Facebook matters for business• The 3 E’s of Social Media & emerging sites
such as Pinterest• How to use YouTube videos for online
business• 2 Promises• STARRING – Your Websites!
Recent MediaWall Street Journal
Recent MediaFOX TV
U San Fran Internet Masters Certificate
InternetMarketingClub.org
‘I know half of my Advertising is wasted… I just don’t know which half’
John Wanamaker
#1 You can measure ROI…to the penny
SSeeaarrcchh
™™
Pay Per Click
Pay Per Click
Conversion ‘action’
Conversion ‘action’
Pay Per Click
16
Advanced PPC Local
Retargeting
Flickr Photo Credit SeaBlast
1. You can measure ROI to the penny
#2 Internet Advertising is NOT Expensive
157 used 157 used sailboatssailboats
218218 yachts for sale yachts for sale
130130 florida charter florida charter fishingfishing106 luxury yacht 106 luxury yacht charterscharters99 crewed yacht charter99 crewed yacht charter
7878 yacht management yacht management
Free Search “PR”‘Natural’ or ‘Organic’72% Prefer Left Side
Keyword Research - Searches
Keyword Research – Opportunity!
Highlight textCopy into Word
Docment
Target 250 – 1000 words per
page
How many links TO a site
TenGoldenRules has 4,979 Links TO
the site
Build links TO your websiteDirectory links Business.com
Meta tag should match keywords in page copy
SEMRush.com tells you how many search phrases are found in Google Page 1-2
YouTube – BlendTec
Flickr Photo Credit SeaBlast
2. Internet traffic is ‘free’
#3 It’s easy to set a baseline vs. competitors
SEO Quake Toolbar
11,100 Pages Indexed ‘Read’
by Google
Google Page Rank 4/10
The site is 3,808,761th
ranked by Alexa.
SEO Quake Toolbar
1,680 Pages Indexed ‘Read’
by Google
Google Page Rank 3/10 The site is 1,900,375th
ranked by Alexa.
SEO Quake Toolbar
475 Pages Indexed ‘Read’
by Google
Google Page Rank 3/10 The site is 3,952,284
ranked by Alexa.
SEO Quake Toolbar
1,200 Pages Indexed ‘Read’
by Google
Google Page Rank 3/10 The site is 3,820,390
ranked by Alexa.
SEO Quake Toolbar
747 Pages Indexed ‘Read’
by Google
Google Page Rank 3/10 The site is 2,991,866
ranked by Alexa.
Flickr Photo Credit SeaBlast
3. It is easy and free to set a baseline vs. competitors
#4 It is for Every
Business!
40,646 visits to the site ‘free’ 47.9% of total visits ‘free’
Flickr Photo Credit SeaBlast
4. Internet Marketing is for EVERY business
The company you invest in today, is not the company that will make millions tomorrow
TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion
Facebook ‘Profile’
Facebook ‘Fan’ Page
Facebook Advertising
Facebook Advertising
Likeographics
Same Landing Page For 2 Campaigns. Google CPA = $8.94Facebook CPA $2.70
Flickr Photo Credit SeaBlast
5. Facebook is HOT!
6. A Picture is Worth 1000 Clicks!
Pinterest.com
Infographic www.tengoldenrules.com/3-Es-Infograph.jpg
Graphic ‘meme’
Flickr Photo Credit SeaBlast
6. A Picture is Worth 1000 Clicks!
#7 Blogging
Technorati State of the Blogosphere Report
• 900,000 blog posts a day worldwide• Blogs: 77.7 million unique visitors in the US• 22.6 million US bloggers • 77% of active Internet users read blogs • Blogs with 100,000 or more unique visitors a
month earn an average of $75,000• Jason Kottke quit his job to blog full-time and
asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people
Customized News Feed
If you can write an email, you can blog
Flickr Photo Credit SeaBlast
7. Blogging = your own easy website
#8 You can find the People
Craigslist – Classifieds, Real Estate, Very Few Pay
Facebook – Rising Star
LinkedIn Great Recruiting
Flickr Photo Credit SeaBlast
8. Find good people where they hang out
# 9– Your Website is a Lead Magnet
Add a UVP “Unique Value
Proposition”
Add Copy for the Search
Engines
4 Second Rule Who are you,
what site offers
Repeat Navigation
Add a site map
20-30% are searchers
“Top Right”
Site Utilities such as Log in, Contact
and phone for Local Business
Navigation Top or left!
Logo Top Left throughout the site link “Home”
Flickr Photo Credit SeaBlast
9. Your website can be a lead magnet
Cascade Content!
Flickr Photo Credit SeaBlast
10. Cascade Content
1. Measurable to the Penny
2. Internet Advertising is NOT Expensive
3. Baseline vs. Competitors
4. It is for your business!
5. Facebook is HOT!
6. A picture is worth 1000 Clicks!
7. Anyone can blog
8. You can find great People
9. Your website is a lead magnet
10. Cascade Content
1. Top 10 / try 1 thing today!
2. Please ‘pay-it-forward’– Join the Conversation – Be my friend! Linked In, Facebook, Twitter– Speaking Opportunities– Consulting, Search, Conversion, Affiliate, SEO PR
3. Slides
4. …F/U…
What is TenGoldenRules.com?New Program Launch Strategy
What is TenGoldenRules.com?Search Engine Marketing
What is TenGoldenRules.com?Landing Pages & Conversion
What is TenGoldenRules.com?Facebook!
What is TenGoldenRules.com?Video
What is TenGoldenRules.com?Viral Marketing
What is TenGoldenRules.com?eNewsletters