Annie YangContent MarketingUCSD ExtensionNovember 2016

“Learn from the mistakes of others. You can’t live long

enough to make them

all yourself."

-Eleanor Roosevelt

 1. Look in the Mirror – Know who you are and know your brand’s DNA.

2. Be Unique, not Ubiquitous – Differentiate and innovate to avoid oversaturation.

3. From Fad to Fab – Don’t be a one-hit wonder, but keep releasing hits in order to be legendary.  

4. Address the Masses, but Appeal to the Individual – Be relatable and inspiring to all, but target the individual who purchases.

5. Give a Mouse a Cookie and He Will Ask for Milk – Customers who make an initial investment may have a likelier chance to continue the relationship.

6. Hive Mind – Build communities to share stories and encourage new members.

7. Clandestine Product Placement – Engage in stealthy promotions by influencers, celebrities, bloggers.

 

8. Adapt or Die – Know what works and what doesn’t and if it doesn’t, be quick to change directions.

9. Own Technology, Don’t Let It Own You – Don’t overdo. Send educational & entertaining messages to spark interest.  

10. FAIL, but Don’t Fall – Understand that not everything will be a success. Accept failure, but don’t fall because of it.