10 steps to successful small business networking on linked in
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Transcript of 10 steps to successful small business networking on linked in
10 Steps To10 Steps ToSuccessfulSuccessful
SmallSmall Business Business
NetworkingNetworking on LinkedIn! on LinkedIn!
Photo Courtesy of VinuthapPublished under the Creative Commons License
Another PresentationAnother PresentationIn A Series On LinkedInIn A Series On LinkedIn
byMichael L. YubloskyThe “Web Professor”
April 2, 2013
connect with mewww.linkedin.com/in/michaellyublosky/
#1. A 100% Complete Profile#1. A 100% Complete Profile(per LinkedIn)(per LinkedIn)
Complete your profile fully, use all Complete your profile fully, use all default sections and character default sections and character allowancesallowances
Be human, be transparentBe human, be transparent
Write in 1Write in 1stst person person
Brand yourselfBrand yourself
Write to your target customerWrite to your target customer
Use a “business ready” photoUse a “business ready” photo
#2. Add Keywords to LinkedIn's #2. Add Keywords to LinkedIn's Important Search FieldsImportant Search Fields
Headline (Slug, Tag) - (120 Characters)Present & Previous Position –
(100 Characters, each)Summary/Specialty (recently combined) –
(1,500 Characters)Experience Descriptions – (2,000 Characters, each)
Use a Word Cloud GeneratorUse a Word Cloud Generator(i.e. Wordle.net/create) to see(i.e. Wordle.net/create) to see
what Keywords you emphasizewhat Keywords you emphasize
Paste Text Here
Then click < Go >
Sample From My LinkedIn ProfileSample From My LinkedIn Profile
#3. Add Up to 50 Skills, More #3. Add Up to 50 Skills, More Sections, Rich Media FilesSections, Rich Media Files
Sections Suggested inSections Suggested in“Edit Profile”“Edit Profile”
Rich Media FilesRich Media Files
Documents, audio, images, presentations, other (i.e. Kickstarter) and videos may be added to:
SummaryExperience (Each individual)Education (Each individual)
Need URL (Internet address)
#4. Expand Your Connections -#4. Expand Your Connections -Import Email AddressesImport Email Addresses
Connect with AlumniConnect with Alumni(it's Easy!)(it's Easy!)
Join Groups, NetworkJoin Groups, Networkand Connectand Connect
Up to 50 Groups and 50 Sub-Groups...AlumniIndustryJob SearchOccupationalRegionalSpecial Interests
Benefits of GroupsBenefits of Groups
You can see the profiles of group members as if they were 1st level connections.
Correspond without InMails (save $10.00 each).
Commonality of group makes it easier to connect with members.
The Power of LinkedIn ConnectionsThe Power of LinkedIn Connections
1st - 1002nd – 10,000
3rd – 1,000,000
Replace 100 with 250Replace 100 with 25033rdrd = 15,625,000 = 15,625,000
Important - Expands Opportunities!Important - Expands Opportunities!
When you connectwith someone,
their 1st become 2nd 2nd become 3rd
#5 Secure Recommendations#5 Secure Recommendations
(Surely some one out there likeswhat you did for them!)
From work experience - former bosses, co-workers clients and customers.
Professors, advisers, partners...
You can choose to publish or ask for a revision.
Ask for RecommendationsAsk for Recommendations
Customize each request with apolite, gracious and personalized note.
Provide a few KeywordsKeywords outlining the accomplishments or qualities this person might mention about you – or remind themof a project or a task.
Of course, always thank the personfor writing the recommendation.
Do not just 'trade' recommendations
#6. Set Up Your Company Page#6. Set Up Your Company Page
Banner ImageBanner Image646 x 220 pixels646 x 220 pixels
Display Products & ServicesDisplay Products & Services
Publish UpdatesPublish Updates
Add Media Files (New)Add Media Files (New)
Post Jobs, Careers (Fee)Post Jobs, Careers (Fee)
To Set Up A Company PageTo Set Up A Company Page
Must be a current company employee listed in experience
Have a company email address on LinkedIn account
Your company's email domain is unique to the company
Profile strength Intermediate or All StarHave several connections
#7. Set Up Your Own Special#7. Set Up Your Own SpecialInterest Group Discussion(s)Interest Group Discussion(s)
Set Up Rules and GuidelinesSet Up Rules and Guidelines
Direct New MembersDirect New Members To Your Web Site To Your Web Site
Can Send Weekly EmailsCan Send Weekly Emails
Benefits to YouBenefits to You
SharingHelping OthersIncrease VisibilityConnect With Others – never would have met, would not have access to
#8. Define Your Tactics -#8. Define Your Tactics -Select Your ToolsSelect Your Tools
Market, Promote, Test, Repeat Market, Promote, Test, Repeat
Group Discussions -Group Discussions -Case Study: Case Study: Daily BlogmaDaily Blogma
Smaller GroupSmaller Group39% Owners39% Owners
81% Managers or Above81% Managers or Above
#9. Target Market Through#9. Target Market ThroughAdvanced Search OptionsAdvanced Search Options
Advanced Search OptionsAdvanced Search Options
People SearchPeople Search
Company SearchCompany Search
Samples ofSamples ofAdvanced Search FiltersAdvanced Search Filters
Name
Keywords
Zip Code
Title
Company
School
Industry
Relationship
Language
Premium Filters:
Company Size
Seniority
Level
Interests
Fortune 1000
#10. Make This A Company-#10. Make This A Company-Wide Team EffortWide Team Effort
Leverage theadditional visibilitymore contributors
will add.
Thank you!Thank you!
Let's chat if you needLet's chat if you needhelp being found onhelp being found onLinkedIn or Google -LinkedIn or Google -
Michael YubloskyMichael Yublosky847-634-6535847-634-6535
for individual orfor individual orcompany coaching.company coaching.