10 steps to simplicity - John Davis, Infotools
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1 10 STEPS TO SIMPLICITY FOR REPORT WRITERS JOHN DAVIS GROUP CLIENT DIRECTOR INFOTOOLS
description
Embrace simplicity in the fight against data deluge. For report writers, market researchers.
Transcript of 10 steps to simplicity - John Davis, Infotools
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10 STEPS TO
SIMPLICITYFOR REPORT WRITERS
JOHN DAVIS
GROUP CLIENT DIRECTOR
INFOTOOLS
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THE TENDENCY IS TO DUMP AS MUCH AS POSSIBLE ON THE AUDIENCE.
WE KNOW SIMPLICITY IN COMMUNICATION IS A CHALLENGE.JOHN DAVIS
GROUP CLIENT DIRECTORINFOTOOLS
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SIMPLICITY TIP 1
Have the
courage to
demand it!
Recognise that simplicity is not simplistic.
SIMPLICITY TIP 2
SIMPLICITY TIP 3
Good things take time.
MAKE SURE YOU
PLAN FOR THIS.
Focus just on key out-takes.
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SIMPLICITY TIP 4
Think about audience and user engagement – what is the story?
SIMPLICITY TIP 5
The deck of slides is not the presentation cornerstone. (Okay, make it available for background reading.)
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SIMPLICITY TIP 6
SIMPLICITY TIP 7
Embrace different presentation
formats like Prezi, or
interactive reporting platforms
that help cut through the
clutter.
SIMPLICITY TIP 9
Be single-minded in your messages and
in the metrics.
Avoid the temptation to add one extra
thing!
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CONNECT WITH JOHN ON LINKEDIN.
JOHN DAVIS
GROUP CLIENT DIRECTOR, INFOTOOLS
INFOTOOLS.COM/PEOPLE/JOHN-DAVIS
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