10 Steps to Get API Distribution For Your Company
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Transcript of 10 Steps to Get API Distribution For Your Company
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10 Steps to get distribution for your API!!Pedro Sorrentino!
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• 2 and a half years at SendGrid
• Never worked for an API company
• New almost nothing about email before !
Just a little background
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Some numbers about our growth
• 20.000 Accounts
• 3 Billion Emails a Month
• 3 Partners
• 30 Employees 2 Offices
• 150.000 Accounts
• 13 Billion Emails a Month
• Over 25 distribution partners
• 250 Employees 5 Offices
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2010
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SendGrid Cloud Distribution Partners ! 2014
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10 Steps to Get More Distribution for Your API
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#1 Work on an universally distributed protocol
=SMTP
=SMS
=Payments
=Storage
=Transaction Authentication
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#2 Add More Value Than What you Can Capture
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#3 Be there early.
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#4 Have Internal Resources that Can Support You
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#5 Service as a Software Matters
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#6 Sample Apps and Documentation
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#7 Pay attention to "the why” of the deal
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#8 Launching and closing is only the first step
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#9 Learn how to say no.
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#10 Also that no, means not yet. Most of the times.