10 stellar video marketing tips - Rocks Digital Conference
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10 Stellar Video Marketing Tips For Brands and Business
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Transcript of 10 stellar video marketing tips - Rocks Digital Conference
- 1. 10 Stellar Video Marketing Tips For Brands and Business
- 2. About Jeremy Vest > Worked with many of the worlds top brands > Have over 300 million views to my credit > Own a YouTube certified company #vidpowbam
- 3. Why Online Video? #vidpowbam
- 4. Crazy Stats Time! #vidpowbam
- 5. Facebook now has 3 billion views a day http://techcrunch.com/2015/01/28/facebook-now-has-3b-video-views-per-day/ #vidpowbam
- 6. Did you know that a Facebook counts a view the same way YouTube counts a impression? #vidpowbam
- 7. A Facebook view and a YouTube view are very different! Counting a 3 second video play without audio is simply LAME! #vidpowbam
- 8. YouTube Stats YouTube has more than 1 billion users Every day people watch hundreds of millions of hours on YouTube and generate billions of views The number of hours people are watching on YouTube each month is up 50% year over year 300 hours of video are uploaded to YouTube every minute ~60% of a creators views comes from outside their home country YouTube is localized in 75 countries and available in 61 languages Half of YouTube views are on mobile devices Mobile revenue on YouTube is up over 100% y/y https://www.youtube.com/yt/press/statistics.html #vidpowbam
- 9. Video is POWER! #vidpowbam
- 10. #vidpowbam
- 11. #vidpowbam
- 12. The biggest mistake businesses make with online video Tip 1 #vidpowbam
- 13. They think people care about what they are going to say. Tip 1 #vidpowbam
- 14. Sorry its not all about you man! Create content people want Tip 1 #vidpowbam
- 15. How To Informational videos are an easy starting point Tip 2 #vidpowbam
- 16. Tip 2 #vidpowbam
- 17. Video Discoverability Optimization Understanding search intent Tip 3 #vidpowbam
- 18. Tip 3 #vidpowbam
- 19. Tip 3 #vidpowbam
- 20. Tip 3 #vidpowbam
- 21. Video Discoverability Optimization Titles Main topic Bigger than the video What the video is about Brand (if you have room) Tip 4 #vidpowbam
- 22. Tip 4 #vidpowbam
- 23. Tip 4 #vidpowbam
- 24. Tip 4
- 25. Video Discoverability Optimization Playlists Tip 5 #vidpowbam
- 26. Tip 5 #vidpowbam
- 27. Video Discoverability Optimization Thumbnails Tip 6 #vidpowbam
- 28. Tip 6
- 29. Tip 6
- 30. Tip 6 #vidpowbam
- 31. Tip 6
- 32. Video Discoverability Optimization Channel Tags Tip 7 #vidpowbam
- 33. Tip 7 #vidpowbam
- 34. Tip 7 #vidpowbam
- 35. Co-labs Tip 8
- 36. Tracking with UTM Codes https://support.google.com/analytics/answer/1033867?hl=en Tip 9 #vidpowbam
- 37. Reporting Tip 10 #vidpowbam
- 38. Reporting Tip 10
- 39. Reporting Tip 10
- 40. Advertising Tip 11 #vidpowbam
- 41. #vidpowbam