10 Social Media Marketing Tips for Travel Agents November 2016
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Transcript of 10 Social Media Marketing Tips for Travel Agents November 2016
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10 Social Media Marketing Tips
for Travel AgentsFriday 11th November 2016Travel Centres Conference
Michael Collins, TravelMedia.ie & TTR
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Michael Collins@travelmedia_ie
#TravelCconf
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Why do I need to be on social?
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70%
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Digital100%Insert image of social media icons / content marketing / 100%
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1.What Social Media Platforms Should I Be On?
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1.What Social Media Platforms Should I Be On?
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1.What Social Media Platforms Should I Be On?
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1.What Social Media Platforms Should I Be On?
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2. How to Use Facebook Effectively.play video, from 1.23 to 2.38
https://www.youtube.com/watch?v=2nMhg-98Rgk
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“Facebook is not about social”
“Facebook is a media platform”
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2. How to Use Facebook Effectively.
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Custom Audiences
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3. SEO
Have you ever asked your what keywords and phrases you want to rank your homepage and each page on your site for?
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The best place to hide a dead body is……
……….........… the 2nd page of Google search
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3. SEOLocal Search. Local SEO.
i.e. Google Places/Google My Business
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3. SEO
SEO / organic first – CAPITAL SPEND
AdWords / PPC second – ONCE OFF SPEND
AdWords is your safety net
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4. Mobile
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4. Mobile
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4. Mobile
1. responsive2. SEO audit and fix3. mobile friendly4. even better - built for mobile
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5. Blog
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Blog
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1
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TMB – Tropical Medical Bureau
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3. SEO
SEO / organic first – CAPITAL SPEND
AdWords / PPC second – ONCE OFF SPEND
AdWords is your safety net
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Pop QuizBiggest search engine in the world? 2nd biggest search engine in the world? Who owns YouTube?
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6. Video
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We publish video every week
• Cisco forecast video will represent 69% of all consumer-based Internet traffic by 2017.
• This is expected to rise to 80% by 2019.
(moz.com)
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We publish video every week
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7. Twitter
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7. Twitter
1. B2B platform.2. Media and trade love Twitter.
3. Drives traffic. Free. No algorythm.
4. Content Distribution.5. Hashtags #
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Use the Correct Hashtags
• http://www.travelmedia.ie/blog/travel-hashtags/
• BLOG: What are the most popular and widely used travel hashtags on Twitter?
• Which are the top travel hashtags used on Twitter?
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TweetReachHashTracking
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8. Newsletters / e-zines / email marketing
1. Collect email addresses. MailChimp, Constant Contact.
2. You already have them - customer bookings.
3. Facebook Custom Audiences - remarketing
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9. Go Where Your Customers Go
Messaging
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9. Messaging
medium.com: 2016 will be the year of conversational commerceThis trend best came to life in 2015 with Uber’s integration into Facebook Messanger
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10. Phocuswright, Skift, Travolution
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integrated
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4611/8/2016
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4711/8/2016
THANK YOU
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